"Today's actions are a difficult but necessary step as we continue to evolve our business and prioritize investments that will help us continue to thrive in today's media environment,"
"Feedfeed brings us new capabilities, skillsets and reach in the social food space and can serve as a blueprint for other categories,"
"D/Cipher+ is proving to be the growth driver we envisioned. It's our fastest growing business unit, as measured by both headcount and revenue."
People Inc. is laying off 226 employees, roughly 6% of its workforce, with cuts across all business areas. The company frames the reductions as a strategic effort to free capital for growth investments rather than an indicator of business decline. Planned reallocations prioritize creator partnerships and expansion beyond traditional digital publishing, exemplified by the recent acquisition of Feedfeed to strengthen social food capabilities. Continued investment will focus on D/Cipher+, a contextual ad-targeting tool offered to third-party publishers, which the company identifies as its fastest-growing business unit and a projected material revenue contributor by 2026.
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