Transforming down-ballot campaigns with contextual advertising and CTV
Contextual advertising and connected TV offer strategic advantages for down-ballot political campaigns, enhancing voter engagement and tailored messaging.
Why is contextual advertising in vogue for fashion and beauty brands?
Privacy-first advertising using contextual strategies is the emerging trend for marketers to attract new consumers in a competitive fashion industry.
What Reddit's IPO Filing Reveals About Its Ads Business | AdExchanger
Reddit plans to go public with an anticipated IPO under the stock ticker 'RDDT,' potentially valued at $5 billion despite earlier valuation at $10 billion.
Reddit generates the majority of its revenue through advertising on its mobile apps and website, with top-performing ad verticals in technology, finance, and media and entertainment.
Haunted by keywords: 41% of Halloween Articles Wrongly Blocked, Reveals Mantis Data
Outdated keyword blocklists limit advertising opportunities during Halloween, blocking 41% of relevant content.
Advanced AI technology can help brands avoid missing key advertising placements.
Disney Harnesses AI to Drive Streaming Ad Technology
Disney is using AI to create a new advertising tool that tailors commercials to fit the mood of specific scenes within movies and TV shows.
The tool, called Disney's Magic Words, uses AI and machine learning to analyze and tag scenes with descriptive metadata, allowing brands to personalize messaging to match the scene or mood.
Why is contextual advertising in vogue for fashion and beauty brands?
Privacy-first advertising using contextual strategies is the emerging trend for marketers to attract new consumers in a competitive fashion industry.
What Reddit's IPO Filing Reveals About Its Ads Business | AdExchanger
Reddit plans to go public with an anticipated IPO under the stock ticker 'RDDT,' potentially valued at $5 billion despite earlier valuation at $10 billion.
Reddit generates the majority of its revenue through advertising on its mobile apps and website, with top-performing ad verticals in technology, finance, and media and entertainment.
Haunted by keywords: 41% of Halloween Articles Wrongly Blocked, Reveals Mantis Data
Outdated keyword blocklists limit advertising opportunities during Halloween, blocking 41% of relevant content.
Advanced AI technology can help brands avoid missing key advertising placements.
Disney Harnesses AI to Drive Streaming Ad Technology
Disney is using AI to create a new advertising tool that tailors commercials to fit the mood of specific scenes within movies and TV shows.
The tool, called Disney's Magic Words, uses AI and machine learning to analyze and tag scenes with descriptive metadata, allowing brands to personalize messaging to match the scene or mood.
Contextual advertising plays a crucial role in addressing challenges in the advertising industry.
Kerel Cooper Exits Group Black To Join Contextual Ad Tech Vendor GumGum | AdExchanger
Contextual advertising is gaining prominence due to privacy regulations and the need for engaging users.
Kerel Cooper transitions from Group Black to GumGum to leverage contextual intelligence for brand success.
Why contextual AI helps retail marketers shop smarter, not harder
AI-driven contextual targeting is crucial in the new era of retail advertising.
Using curation technology to drive more relevant content in an era of critical consumers
Contextual advertising is a key strategy in a cookieless advertising ecosystem.
TikTok makes bigger bet on publishers with ads tied to buzzy content, events
TikTok introduces new contextual advertising tools and partners to Pulse suite, enhancing ad alignment with premium content and buzzy events.
IAB Europe opines on 'misconceptions' surrounding the pending EDPB pay-or-consent decision
IAB Europe rebutted misconceptions about Meta's pay-or-consent model, highlighting no linking of data protection to pay and contextual ads as critical revenue for online services.
Scrap coercive 'privacy fee', MEPs urge Meta's Nick Clegg in open letter | TechCrunch
Contextual advertising is a profitable alternative to surveillance-based advertising.
MEPs urge Meta to align with GDPR principles and respect users' rights.
Contextual advertising is everywhere - but choosing the right adtech vendor is key
Contextual advertising using AI for real-time content analysis can overcome the limitations of traditional systems to target high-visibility ad placements effectively.
The Drum
Contextual advertising is a sustainable and effective solution rooted in protecting consumer privacy and targeting based on context.
Advancements in machine learning and AI have enhanced contextual advertising by enabling precise sentiment analysis and improving brand safety.
Contextual advertising is everywhere - but choosing the right adtech vendor is key
Contextual advertising using AI for real-time content analysis can overcome the limitations of traditional systems to target high-visibility ad placements effectively.
The Drum
Contextual advertising is a sustainable and effective solution rooted in protecting consumer privacy and targeting based on context.
Advancements in machine learning and AI have enhanced contextual advertising by enabling precise sentiment analysis and improving brand safety.
RAAS LAB announces new CTO and chief architect to lead AI-led advertising.
The Snippet extension aims to optimize contextual and creative data within advertisers' DSPs.
GumGum's In-Video Units Yield 30% Higher Attention Rate than Traditional Ads
GumGum's In-Video units excel in maintaining viewer attention, especially among female viewers and in group settings, highlighting the effectiveness of contextual advertising in CTV ads.
Immediate Partners with Mantis to Offer Contextual Brand Safety & Targeting Solution
Immediate partners with Mantis for advanced brand safety measures and contextual advertising solutions.