#contextual-advertising

#contextual-advertising

Buyers can now seamlessly tap into Mantis' contextual insights through curated deals, benefiting from unmatched brand safety and performance with enhanced reach or scale.

Contextual ad targeting represents an enormous opportunity, estimated at $250 billion to $350 billion. This approach emphasizes emotion and attention over traditional targeting methods.

The rise of privacy and data regulations, particularly with the GDPR and CCPA, mandates marketers to ensure compliance to avoid fines and damage to reputation.

In the 'mindset era', marketers must learn to decipher the consumer mindset in real time, moving away from outdated identity-based ads that don't resonate.

Under Brian's leadership, North America achieved 120% year-on-year revenue growth in 2024, with an 88% surge in the US during the first quarter.

To effectively reach Hispanic audiences, brands need to re-evaluate their marketing approaches and improve verification tools that currently misclassify culturally nuanced content.