Seedtag Appoints ex-Evening Standard CCO James White as UK Commercial DirectorJames White appointed UK commercial director at Seedtag to enhance growth in the contextual advertising market.
Farah Golant Joins Seedtag Board of DirectorsFarah Golant joins Seedtag board with extensive experience in executive roles and aims to leverage the company's potential for disruptive growth.
Seedtag Appoints ex-Evening Standard CCO James White as UK Commercial DirectorJames White appointed UK commercial director at Seedtag to enhance growth in the contextual advertising market.
Farah Golant Joins Seedtag Board of DirectorsFarah Golant joins Seedtag board with extensive experience in executive roles and aims to leverage the company's potential for disruptive growth.
Future of TV Briefing: Separating signal from noise when it comes to CTV advertising's content signal complaintsThe streaming ad market faces significant challenges due to unclear content signals and inconsistent practices among providers.
Contextual advertising is everywhere - but choosing the right adtech vendor is keyContextual advertising using AI for real-time content analysis can overcome the limitations of traditional systems to target high-visibility ad placements effectively.
Future of TV Briefing: Separating signal from noise when it comes to CTV advertising's content signal complaintsThe streaming ad market faces significant challenges due to unclear content signals and inconsistent practices among providers.
Contextual advertising is everywhere - but choosing the right adtech vendor is keyContextual advertising using AI for real-time content analysis can overcome the limitations of traditional systems to target high-visibility ad placements effectively.
Haunted by keywords: 41% of Halloween Articles Wrongly Blocked, Reveals Mantis DataOutdated keyword blocklists limit advertising opportunities during Halloween, blocking 41% of relevant content.Advanced AI technology can help brands avoid missing key advertising placements.
Agencies Missing Out on Half of Super Bowl Ad Inventory by Over BlockingOutdated keyword blocklists hinder brand access to significant Super Bowl content, leading to missed opportunities.
Immediate Partners with Mantis to Offer Contextual Brand Safety & Targeting SolutionImmediate partners with Mantis for advanced brand safety measures and contextual advertising solutions.
Haunted by keywords: 41% of Halloween Articles Wrongly Blocked, Reveals Mantis DataOutdated keyword blocklists limit advertising opportunities during Halloween, blocking 41% of relevant content.Advanced AI technology can help brands avoid missing key advertising placements.
Agencies Missing Out on Half of Super Bowl Ad Inventory by Over BlockingOutdated keyword blocklists hinder brand access to significant Super Bowl content, leading to missed opportunities.
Immediate Partners with Mantis to Offer Contextual Brand Safety & Targeting SolutionImmediate partners with Mantis for advanced brand safety measures and contextual advertising solutions.
2025 Predictions: Contextual AdvertisingContextual advertising is becoming essential in privacy-compliant digital marketing strategies.Brands are prioritizing context over cookies due to increasing privacy regulations.
Council Post: 2025 Digital Ad Trends And Predictions: Time To Turn The PageContextual advertising is gaining traction as consumers prioritize privacy over intrusive tracking.Strategies emphasizing consumer control and authenticity, such as micro-influencers, are reshaping marketing dynamics.
2025 Predictions: Contextual AdvertisingContextual advertising is becoming essential in privacy-compliant digital marketing strategies.Brands are prioritizing context over cookies due to increasing privacy regulations.
Council Post: 2025 Digital Ad Trends And Predictions: Time To Turn The PageContextual advertising is gaining traction as consumers prioritize privacy over intrusive tracking.Strategies emphasizing consumer control and authenticity, such as micro-influencers, are reshaping marketing dynamics.
Transforming down-ballot campaigns with contextual advertising and CTVContextual advertising and connected TV offer strategic advantages for down-ballot political campaigns, enhancing voter engagement and tailored messaging.
Illuma Partners with PubMatic to Enhance Seasonal Holiday Campaigns with Contextual-AIIlluma partners with PubMatic to enhance contextual advertising capabilities for the holiday season using privacy-friendly solutions.
Why is contextual advertising in vogue for fashion and beauty brands?Privacy-first advertising using contextual strategies is the emerging trend for marketers to attract new consumers in a competitive fashion industry.
The Future is Bright for Contextual TechnologiesContextual advertising plays a crucial role in addressing challenges in the advertising industry.
Kerel Cooper Exits Group Black To Join Contextual Ad Tech Vendor GumGum | AdExchangerContextual advertising is gaining prominence due to privacy regulations and the need for engaging users.Kerel Cooper transitions from Group Black to GumGum to leverage contextual intelligence for brand success.
Why contextual AI helps retail marketers shop smarter, not harderAI-driven contextual targeting is crucial in the new era of retail advertising.
Using curation technology to drive more relevant content in an era of critical consumersContextual advertising is a key strategy in a cookieless advertising ecosystem.
TikTok makes bigger bet on publishers with ads tied to buzzy content, eventsTikTok introduces new contextual advertising tools and partners to Pulse suite, enhancing ad alignment with premium content and buzzy events.
IAB Europe opines on 'misconceptions' surrounding the pending EDPB pay-or-consent decisionIAB Europe rebutted misconceptions about Meta's pay-or-consent model, highlighting no linking of data protection to pay and contextual ads as critical revenue for online services.
GumGum's In-Video Units Yield 30% Higher Attention Rate than Traditional AdsGumGum's In-Video units excel in maintaining viewer attention, especially among female viewers and in group settings, highlighting the effectiveness of contextual advertising in CTV ads.
Media2Cloud on AWS Guidance: Scene and ad-break detection and contextual understanding for advertising using generative AI | Amazon Web ServicesGenerative AI can streamline contextual ad targeting by automatically generating insights for media assets.Traditional methods of manual tagging ads in VOD content are time-consuming and limited in capturing full context.