#contextual-advertising

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Marketing tech
fromLindsey Gamble
1 day ago

TikTok Adds Pulse Custom Lineups and Content Sponsorship Packages - Lindsey Gamble

TikTok expands Pulse for more contextual and targeted advertising options.
New features enhance brand visibility alongside top user-generated content.
TikTok prioritizes advertiser value despite ongoing legal issues.
fromExchangewire
1 month ago
Marketing tech

Seedtag Launches AI Intention Models to Unlock Real-Time User Intent

Seedtag's AI Intention Models provide a unique, intent-driven approach for effective advertising without personal data reliance.
Marketing tech
fromLindsey Gamble
1 day ago

TikTok Adds Pulse Custom Lineups and Content Sponsorship Packages - Lindsey Gamble

TikTok expands Pulse for more contextual and targeted advertising options.
New features enhance brand visibility alongside top user-generated content.
TikTok prioritizes advertiser value despite ongoing legal issues.
fromExchangewire
1 month ago
Marketing tech

Seedtag Launches AI Intention Models to Unlock Real-Time User Intent

Seedtag's AI Intention Models provide a unique, intent-driven approach for effective advertising without personal data reliance.
more#advertising
Media industry
fromThe Drum
1 week ago

Screens, signals & swivel chairs - the new media power plays overheard at Possible

The advertising future is physical, contextual, and multifaceted, moving beyond traditional digital platforms.
Marketing tech
fromThe Drum
1 week ago

How is the next chapter in contextual shifting gears for automotive marketers?

The automotive sector faces pressures from competition, economic challenges, and evolving consumer expectations, making marketing increasingly complex.
fromForbes
2 weeks ago
Media industry

Third-Party Verification: A Tailored Approach For The Hispanic Market

Understanding the Hispanic consumer market is crucial for marketers due to its growing influence and purchasing power.
Marketing
fromDigiday
3 months ago

Future of TV Briefing: Separating signal from noise when it comes to CTV advertising's content signal complaints

The streaming ad market faces significant challenges due to unclear content signals and inconsistent practices among providers.
Marketing
fromDigiday
6 months ago

Transforming down-ballot campaigns with contextual advertising and CTV

Contextual advertising and connected TV offer strategic advantages for down-ballot political campaigns, enhancing voter engagement and tailored messaging.
fromExchangewire
9 months ago
Marketing tech

The Future is Bright for Contextual Technologies

Contextual advertising plays a crucial role in addressing challenges in the advertising industry.
Marketing
fromThe Drum
11 months ago

Why contextual AI helps retail marketers shop smarter, not harder

AI-driven contextual targeting is crucial in the new era of retail advertising.
fromThe Drum
11 months ago
Marketing

Using curation technology to drive more relevant content in an era of critical consumers

Contextual advertising is a key strategy in a cookieless advertising ecosystem.
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