#contextual-advertising

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Marketing tech
fromLindsey Gamble
3 weeks ago

TikTok Adds Pulse Custom Lineups and Content Sponsorship Packages - Lindsey Gamble

TikTok expands Pulse for more contextual and targeted advertising options.
New features enhance brand visibility alongside top user-generated content.
TikTok prioritizes advertiser value despite ongoing legal issues.
Marketing tech
fromLindsey Gamble
3 weeks ago

TikTok Adds Pulse Custom Lineups and Content Sponsorship Packages - Lindsey Gamble

TikTok expands Pulse for more contextual and targeted advertising options.
New features enhance brand visibility alongside top user-generated content.
TikTok prioritizes advertiser value despite ongoing legal issues.
more#advertising
Media industry
fromThe Drum
1 month ago

Screens, signals & swivel chairs - the new media power plays overheard at Possible

The advertising future is physical, contextual, and multifaceted, moving beyond traditional digital platforms.
Marketing tech
fromThe Drum
1 month ago

How is the next chapter in contextual shifting gears for automotive marketers?

The automotive sector faces pressures from competition, economic challenges, and evolving consumer expectations, making marketing increasingly complex.
fromForbes
1 month ago

Third-Party Verification: A Tailored Approach For The Hispanic Market

To effectively reach Hispanic audiences, brands need to re-evaluate their marketing approaches and improve verification tools that currently misclassify culturally nuanced content.
Media industry
Marketing
fromDigiday
3 months ago

Future of TV Briefing: Separating signal from noise when it comes to CTV advertising's content signal complaints

The streaming ad market faces significant challenges due to unclear content signals and inconsistent practices among providers.
fromExchangewire
10 months ago

The Future is Bright for Contextual Technologies

At the time of acquisition in 2018, Grapeshot was breaking new ground for contextual advertising, with positive targeting, defensive brand safety, and autonomous content predictions, showing the value of contextual technology in advertising strategies.
Marketing tech
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