#contextual-advertising

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Marketing tech
fromExchangewire
2 days ago

Seedtag Welcomes Joseph Meehan as Chief Exchange & Supply Officer

Seedtag appointed Joseph Meehan as Chief Exchange & Supply Officer to lead and scale its global exchange, supply strategy, and programmatic monetisation across web, CTV, and emerging channels.
Marketing tech
fromExchangewire
4 days ago

MarkApp Expands Pantheon with AI Agents to Redefine Contextual Advertising Across CTV, Mobile, and Web

Pantheon's AI Agent Stack automates contextual campaign planning, delivery, and optimisation across CTV, mobile, and web to improve engagement and ensure brand safety.
fromExchangewire
2 weeks ago

Silverpush Unveils AI Upgrade to Help Brands Advertise Smarter & Faster

One AI agent manages automated campaign setup, turning a brand's brief into a contextual media plan ready to activate across platforms like YouTube, CTV, TikTok, Meta, and programmatic channels. A second agent ensures ads are delivered in brand-safe and contextually relevant environments. A third agent actively optimises campaigns in real time, adjusting targeting and placements to improve metrics such as engagement, viewability, and conversions. A fourth continuously analyses performance data to generate deeper insights and actionable recommendations.
Marketing tech
fromExchangewire
1 month ago

Mantis Partners with PubMatic to Scale AI-Powered Contextual Targeting

Buyers can now seamlessly tap into Mantis' contextual insights through curated deals, benefiting from unmatched brand safety and performance with enhanced reach or scale.
E-Commerce
fromwww.adexchanger.com
1 month ago

Seedtag's New CEO Brian Gleason Says Contextual Will Be Bigger Than Retail Media

Contextual ad targeting represents an enormous opportunity, estimated at $250 billion to $350 billion. This approach emphasizes emotion and attention over traditional targeting methods.
E-Commerce
#digital-advertising
fromExchangewire
2 months ago
Marketing tech

Brainchild Creative Studio Partners with Mantis for Brand Suitability, Safety, and Contextual Solutions

fromExchangewire
2 months ago
Marketing tech

Brainchild Creative Studio Partners with Mantis for Brand Suitability, Safety, and Contextual Solutions

fromMarTech
1 month ago

What's the biggest technology and media shift for marketers that doesn't involve AI? | MarTech

The rise of privacy and data regulations, particularly with the GDPR and CCPA, mandates marketers to ensure compliance to avoid fines and damage to reputation.
Privacy professionals
fromThe Drum
1 month ago

How can marketing's new holy trinity work in harmony?

In the 'mindset era', marketers must learn to decipher the consumer mindset in real time, moving away from outdated identity-based ads that don't resonate.
Marketing
fromExchangewire
3 months ago

Seedtag Appoints Brian Danzis as Global Chief Revenue Officer

Under Brian's leadership, North America achieved 120% year-on-year revenue growth in 2024, with an 88% surge in the US during the first quarter.
Marketing tech
Marketing tech
fromLindsey Gamble
3 months ago

TikTok Adds Pulse Custom Lineups and Content Sponsorship Packages - Lindsey Gamble

TikTok expands Pulse for more contextual and targeted advertising options.
New features enhance brand visibility alongside top user-generated content.
TikTok prioritizes advertiser value despite ongoing legal issues.
Media industry
fromThe Drum
4 months ago

Screens, signals & swivel chairs - the new media power plays overheard at Possible

The advertising future is physical, contextual, and multifaceted, moving beyond traditional digital platforms.
Marketing tech
fromThe Drum
4 months ago

How is the next chapter in contextual shifting gears for automotive marketers?

The automotive sector faces pressures from competition, economic challenges, and evolving consumer expectations, making marketing increasingly complex.
fromForbes
4 months ago

Third-Party Verification: A Tailored Approach For The Hispanic Market

To effectively reach Hispanic audiences, brands need to re-evaluate their marketing approaches and improve verification tools that currently misclassify culturally nuanced content.
Media industry
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