"LADbible Group (which operates LADbible, SPORTbible and Betches Media) is one of the most dominant publishers on social platforms like Facebook and TikTok. It built its business around viral, entertainment-driven video content designed for young audiences. The media company regularly racks up tens of billions of views each year across social platforms - a scale few traditional publishers can match."
"But growth driven by shareable, user-generated content - often the bulk of LADbible Group's presence on Facebook and TikTok - may be slowing. Four sources confirmed the layoffs to Digiday. Senior staff on the social video team have not been affected by the layoffs, according to a former LADbible Group employee who requested to speak under the condition of anonymity."
"As the media landscape evolves - particularly around platform dynamics, audience behaviour and monetisation - we are deliberately evolving parts of our operating model to position the business for the next phase of growth, Solly Solomou, the CEO of LADbible Group, said in a statement provided to Digiday."
LADbible Group, a dominant social media publisher operating LADbible, SPORTbible, and Betches Media, is conducting layoffs affecting its U.K. social video team in Manchester. This follows earlier layoffs to the London social video team in fall. The company, known for viral entertainment content targeting young audiences, generates tens of billions of annual views across Facebook and TikTok. However, growth from shareable user-generated content appears to be slowing. The current layoffs impact video editors, channel managers, and social editors, while senior staff remain unaffected. LADbible Group maintains a separate video team for original YouTube content. CEO Solly Solomou stated the company is evolving its operating model to adapt to changing platform dynamics and monetization strategies.
Read at Digiday
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