"Well, actually, we could have. Because we've been doing this since 1997. Here's the thing that's particularly amusing about the great newsletter "revolution" of the past few years: it's being hailed as some brilliant innovation that will save media from the tyranny of social media algorithms and platform dependency. Meanwhile, we've been quietly proving that exact point for almost three decades."
"Back when Techdirt started, it literally was a newsletter. Email was the primary way we distributed things for the first couple of years. But somewhere along the way, we kind of forgot to mention that we still send out a daily email with the full text of every single post. We just had a tiny email logo in the upper righthand corner, and many thousands of you actually subscribed to get those full text daily newsletters."
Techdirt began as an email newsletter in 1997 and used email as the primary distribution channel during its early years. Techdirt continued sending full-text daily emails of every post, not excerpts or click-driving teasers, and many thousands of subscribers received those complete editions. Techdirt largely kept the newsletter presence low-profile while sustaining daily full-text delivery. Techdirt recently updated the tools used to manage and send the newsletter, restoring the original full-text delivery first and enabling additional flexibility to expand features and functionality going forward.
Read at Techdirt
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