Google's recent core update, rolled out in March 2025, appears to have resulted in some manageable dips in search traffic for publishers, according to feedback from executives in the industry. Despite a 9% decrease in Google Search pageviews, an increase in Google Discover traffic helped mitigate the impacts, as noted from data analyzing over 4,000 global sites. Several publishing executives describe the overall changes as neutral, particularly in comparison to past updates, which had a more pronounced negative effect on visibility and referral traffic, demonstrating a relatively stable environment for now.
In the past, we've seen more meaningful impact from Google core updates,
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