#referral-traffic

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fromDigiday
1 month ago

Media Briefing: Reddit becomes a more noticeable source of publisher traffic

Reddit is increasingly becoming a vital source of referral traffic for news publishers, as they adapt to changes in search traffic.
fromwww.socialmediatoday.com
1 month ago

Meta Says That Link Posts on Threads Are Seeing Better Performance

We've been working on making sure links are ranked properly. Links have been working much better for more than a month now.
Marketing tech
fromDigiday
2 months ago

Search slips, Discover delivers: Publishers navigate latest Google update

In the past, we've seen more meaningful impact from Google core updates,
Marketing tech
Marketing tech
fromDigiday
2 months ago

ChatGPT referral traffic to publishers' sites has nearly doubled this year

ChatGPT is significantly increasing traffic to news and media sites, reflecting a growing preference for reliable content.
fromDigiday
4 months ago

AI-powered paywalls and the Trump Bump: A look inside the state of the publishing business

I've been talking to publishers about what they're seeing this year, and it seems like referral traffic is actually starting to come back. I had one publishing exec who literally told me, 'Social referral traffic is back.'
Marketing tech
Social media marketing
fromDigiday
4 months ago

Traffic referrals from Threads surge for some publishers this year

Social media referrals to Newsweek are experiencing significant growth, driven by Meta's renewed approach towards publishers.
Threads has become an unexpected powerhouse for Newsweek, outperforming X despite a smaller follower base.
fromTechCrunch
4 months ago

Bluesky makes it easier for publishers to track referrals | TechCrunch

Bluesky's new tracking system enhances publishers' ability to analyze referral traffic from the platform.
Marketing tech
fromDigiday
4 months ago

Publishers don't really know how Google AI Overviews is impacting their referral traffic

Google's AI Overviews update raises concerns among publishers about its unclear impact on referral traffic.
The lack of data transparency from Google fuels publisher unease regarding the effectiveness of AI-driven search.
fromAdweek
10 months ago

Perplexity Is Referring Modest Traffic to Publishers

In August 2024, referral traffic from Perplexity significantly increased for major publishers like Forbes, The New York Times, and The Guardian, raising questions about AI search's impact.
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