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Publishers don't really know how Google AI Overviews is impacting their referral traffic

Google's AI Overviews update raises concerns among publishers about its unclear impact on referral traffic.

The lack of data transparency from Google fuels publisher unease regarding the effectiveness of AI-driven search.

AI-powered paywalls and the Trump Bump: A look inside the state of the publishing business

Media companies are optimistic about a return of social referral traffic and are eager to discuss politics and AI at the Digiday Publishing Summit.

Publishers don't really know how Google AI Overviews is impacting their referral traffic

Google's AI Overviews update raises concerns among publishers about its unclear impact on referral traffic.

The lack of data transparency from Google fuels publisher unease regarding the effectiveness of AI-driven search.

AI-powered paywalls and the Trump Bump: A look inside the state of the publishing business

Media companies are optimistic about a return of social referral traffic and are eager to discuss politics and AI at the Digiday Publishing Summit.

moremedia-industry

Traffic referrals from Threads surge for some publishers this year

Social media referrals to Newsweek are experiencing significant growth, driven by Meta's renewed approach towards publishers.

Threads has become an unexpected powerhouse for Newsweek, outperforming X despite a smaller follower base.

Bluesky makes it easier for publishers to track referrals | TechCrunch

Bluesky's new tracking system enhances publishers' ability to analyze referral traffic from the platform.

Traffic referrals from Threads surge for some publishers this year

Social media referrals to Newsweek are experiencing significant growth, driven by Meta's renewed approach towards publishers.

Threads has become an unexpected powerhouse for Newsweek, outperforming X despite a smaller follower base.

Bluesky makes it easier for publishers to track referrals | TechCrunch

Bluesky's new tracking system enhances publishers' ability to analyze referral traffic from the platform.

moresocial-media

ChatGPT growing as a traffic referrer, reshaping search behavior, report says | MarTech

ChatGPT is significantly altering referral traffic for educational and tech websites, highlighting a shift in user search behavior.

For Reach plc, Google Discover has offset search-driven traffic declines

Google Discover is increasingly becoming a primary traffic source for publishers, overshadowing traditional Google Search referrals.

Perplexity Is Referring Modest Traffic to Publishers

AI search engine Perplexity is generating significant referral traffic for major publishers despite past blocking of its bots.

How publishers are experimenting with Reddit - even without a formal publisher program

Reddit is increasingly viewed by publishers as a powerful platform for driving referral traffic and brand engagement.

Why publishers fear traffic, ad declines from Google's AI-generated search results

Google's AI Overview feature raises concerns among publishers about potential negative impacts on referral traffic.

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