#referral-traffic

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Social media marketing
fromDigiday
2 months ago

Traffic referrals from Threads surge for some publishers this year

Social media referrals to Newsweek are experiencing significant growth, driven by Meta's renewed approach towards publishers.
Threads has become an unexpected powerhouse for Newsweek, outperforming X despite a smaller follower base.
fromDigiday
1 week ago
Marketing tech

Media Briefing: Reddit becomes a more noticeable source of publisher traffic

Social media marketing
fromDigiday
2 months ago

Traffic referrals from Threads surge for some publishers this year

Social media referrals to Newsweek are experiencing significant growth, driven by Meta's renewed approach towards publishers.
Threads has become an unexpected powerhouse for Newsweek, outperforming X despite a smaller follower base.
fromDigiday
1 week ago
Marketing tech

Media Briefing: Reddit becomes a more noticeable source of publisher traffic

more#social-media
fromDigiday
3 weeks ago

Search slips, Discover delivers: Publishers navigate latest Google update

In the past, we've seen more meaningful impact from Google core updates,
Marketing tech
Marketing tech
fromDigiday
1 month ago

ChatGPT referral traffic to publishers' sites has nearly doubled this year

ChatGPT is significantly increasing traffic to news and media sites, reflecting a growing preference for reliable content.
#media-industry
Marketing tech
fromDigiday
3 months ago

Publishers don't really know how Google AI Overviews is impacting their referral traffic

Google's AI Overviews update raises concerns among publishers about its unclear impact on referral traffic.
The lack of data transparency from Google fuels publisher unease regarding the effectiveness of AI-driven search.
fromDigiday
2 months ago
Marketing tech

AI-powered paywalls and the Trump Bump: A look inside the state of the publishing business

Marketing tech
fromDigiday
3 months ago

Publishers don't really know how Google AI Overviews is impacting their referral traffic

Google's AI Overviews update raises concerns among publishers about its unclear impact on referral traffic.
The lack of data transparency from Google fuels publisher unease regarding the effectiveness of AI-driven search.
fromDigiday
2 months ago
Marketing tech

AI-powered paywalls and the Trump Bump: A look inside the state of the publishing business

more#media-industry
fromAdweek
8 months ago

Perplexity Is Referring Modest Traffic to Publishers

In August 2024, referral traffic from Perplexity significantly increased for major publishers like Forbes, The New York Times, and The Guardian, raising questions about AI search's impact.
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