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Marketing tech
fromDigiday
3 months ago

ChatGPT referral traffic to publishers' sites has nearly doubled this year

ChatGPT is significantly increasing traffic to news and media sites, reflecting a growing preference for reliable content.
Marketing tech
fromDigiday
3 months ago

ChatGPT referral traffic to publishers' sites has nearly doubled this year

ChatGPT is significantly increasing traffic to news and media sites, reflecting a growing preference for reliable content.
more#chatgpt
fromExchangewire
1 week ago

Digest: Google AI Overviews Harming Referral Traffic by up to 25%; Netflix more than Doubles US Upfront Commitments

Google AI Overviews is harming publisher referral traffic from Google Search by up to 25%.
Netflix's US Upfront commitments have more than doubled year-over-year, reflecting growth across various segments.
MSQ Partners has ruled out a merger with S4 Capital, clarifying no discussions took place regarding any proposal.
fromdigiday.com
2 weeks ago

Building video strategies beyond CTV

Referral traffic is declining, leading to skepticism among publishers regarding generative search optimization.
Digital life
fromAdExchanger
3 weeks ago

People Inc. Has A New Name, But It Still Faces The Same Old Google Search Traffic Drought | AdExchanger

People Inc. experiences a decline in Google referral traffic while digital ad revenue shows growth.
fromDigiday
2 months ago

Media Briefing: Reddit becomes a more noticeable source of publisher traffic

Reddit is increasingly becoming a vital source of referral traffic for news publishers, as they adapt to changes in search traffic.
fromwww.socialmediatoday.com
2 months ago

Meta Says That Link Posts on Threads Are Seeing Better Performance

We've been working on making sure links are ranked properly. Links have been working much better for more than a month now.
Marketing tech
fromDigiday
3 months ago

Search slips, Discover delivers: Publishers navigate latest Google update

In the past, we've seen more meaningful impact from Google core updates,
Marketing tech
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