#referral-traffic tag

1 month ago

Google's John Mueller On If You Should Invest In GEO

Prioritize SEO within a broader strategy that accounts for AI-driven discovery and audience usage metrics when referral traffic impacts business outcomes.

1 month ago

Google Maps Hotel Results Drop Website Button

Google Maps hotel listings now hide the direct "Visit website" link on the initial screen, requiring a "Check availability" click to access the site link.

Artificial intelligence

1 month ago

Digiday's comprehensive guide to what's in and out for publishers in 2026

Publishers endured AI-caused copyright scraping and referral traffic erosion in 2025, forcing adaptation and new revenue strategies heading into 2026.

Media industry

fromAdExchanger

2 months ago

Why The Economist Is An AI Outlier | AdExchanger

The Economist refuses to license content to large-language models to protect referral traffic, preserve publisher-reader brand relationships, and maintain editorial independence.

Digital life

fromForbes

3 months ago

Flipboard CEO, On The 15-Year-Old App: 'We're Just Getting Started'

Flipboard remains a resilient 15-year-old app that still drives steady referral traffic for publishers despite AI, algorithm shifts, and social traffic collapse.

Media industry

4 months ago

Media Briefing: Overheard at the Digiday Publishing Summit, September 2025 Google search edition

Publishers report significant declines in Google search referral traffic after AI Overviews expansion, prompting diversification to newsletters and other traffic sources.

Tech industry

fromBusiness Insider

4 months ago

Anthropic bot crawlers feast on web content and give little back, a new ranking shows

AI companies heavily crawl websites for training data while returning minimal referral traffic, undermining the web's traditional data-for-traffic exchange.

Media Briefing: DOJ's Google search trial remedies fall flat for publishers

The verdict has felt anti-climactic for media and ad execs who had hoped for sweeping change, especially given the court had already ruled Google's search dominance a monopoly last August. Publishing execs hoped the remedies would separate Google's search engine crawler from its AI experiments - such as AI Overviews and AI Mode - or at least force them to provide more data on how those products are impacting publisher clickthroughs from search. That would've given publishers more control over where their content is showing up, and what it's used for.

Tech industry

#chatgpt

fromMarTech

Marketing tech

ChatGPT traffic to websites is down 52% in a month | MarTech

Artificial intelligence

New Tool Tracks Referral Traffic From ChatGPT vs Google

ChatGPT referral traffic to publishers' sites has nearly doubled this year

ChatGPT is significantly increasing traffic to news and media sites, reflecting a growing preference for reliable content.

fromMarTech

Marketing tech

ChatGPT traffic to websites is down 52% in a month | MarTech

Artificial intelligence

New Tool Tracks Referral Traffic From ChatGPT vs Google

ChatGPT referral traffic to publishers' sites has nearly doubled this year

ChatGPT is significantly increasing traffic to news and media sites, reflecting a growing preference for reliable content.

Digest: Google AI Overviews Harming Referral Traffic by up to 25%; Netflix more than Doubles US Upfront Commitments

Google AI Overviews is harming publisher referral traffic from Google Search by up to 25%.

Netflix's US Upfront commitments have more than doubled year-over-year, reflecting growth across various segments.

MSQ Partners has ruled out a merger with S4 Capital, clarifying no discussions took place regarding any proposal.

Digital life

fromdigiday.com

Building video strategies beyond CTV

Referral traffic is declining, leading to skepticism among publishers regarding generative search optimization.

Digital life

fromAdExchanger

6 months ago

People Inc. Has A New Name, But It Still Faces The Same Old Google Search Traffic Drought | AdExchanger

People Inc. experiences a decline in Google referral traffic while digital ad revenue shows growth.

fromwww.socialmediatoday.com

7 months ago

Media Briefing: Reddit becomes a more noticeable source of publisher traffic

Reddit is increasingly becoming a vital source of referral traffic for news publishers, as they adapt to changes in search traffic.

Meta Says That Link Posts on Threads Are Seeing Better Performance

We've been working on making sure links are ranked properly. Links have been working much better for more than a month now.

Marketing tech