#referral-traffic
#referral-traffic
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#social-media
Social media marketing
fromDigiday
2 months agoTraffic referrals from Threads surge for some publishers this year
Social media referrals to Newsweek are experiencing significant growth, driven by Meta's renewed approach towards publishers.
Threads has become an unexpected powerhouse for Newsweek, outperforming X despite a smaller follower base.
Social media marketing
fromDigiday
2 months agoTraffic referrals from Threads surge for some publishers this year
Social media referrals to Newsweek are experiencing significant growth, driven by Meta's renewed approach towards publishers.
Threads has become an unexpected powerhouse for Newsweek, outperforming X despite a smaller follower base.
#media-industry
Marketing tech
fromDigiday
2 months agoPublishers don't really know how Google AI Overviews is impacting their referral traffic
Google's AI Overviews update raises concerns among publishers about its unclear impact on referral traffic.
The lack of data transparency from Google fuels publisher unease regarding the effectiveness of AI-driven search.
Marketing tech
fromDigiday
2 months agoPublishers don't really know how Google AI Overviews is impacting their referral traffic
Google's AI Overviews update raises concerns among publishers about its unclear impact on referral traffic.
The lack of data transparency from Google fuels publisher unease regarding the effectiveness of AI-driven search.
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