Bluesky has introduced a new feature that allows publishers to track referral traffic through its 'go' subdomain. This change enables a better understanding of visitor sources for publishers, addressing previous concerns about measuring actual website traffic from Bluesky posts. According to employee Emily Liu, the update came as newsrooms struggled with engagement metrics and their link performance. Reports from various news outlets indicate that Bluesky is driving significant referral traffic, outperforming competitors like Threads and X, suggesting it may become an increasingly important platform for real-time news.
According to Bluesky employee Emily Liu, the company is now sending referral traffic through Bluesky's "go" subdomain to make it easier for publishers to track visitors coming via links shared on the social network. Liu notes the change is significant for newsrooms which see engagement but struggle to determine actual website traffic from posts.
Bluesky COO Rose Wang explained at the time that referrals from Bluesky were up because "unlike other platforms, we don't de-promote your links," which sets it apart from competitors.
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