"Digital media execs are grappling with all the changes spurred by the growth of AI products and platforms, from shifting search and content strategies to evaluating AI licensing deals for revenue opportunities. AI will be the major theme at the Digiday Publishing Summit next week, Sept. 15-17, in South Beach, Fla. Beneath the palm trees and by the ocean, top media execs will discuss how publishers are deploying AI agents for ad sales."
"Bloomberg Media CEO Karen Saltser will set the scene for the event, discussing how the company is balancing AI innovation with strengthening direct audience relationships, and growing across platforms and revenue streams as search and social become less reliable. Its strategy has helped grow paid subscriptions, adding about 100,000 new subscribers over the past year. Key to this is also Bloomberg's diversified content distribution strategy across international studios, and channels such as linear TV, digital streaming,"
Digital media leaders are adjusting search, content and monetization strategies in response to expanding AI platforms and products. Publishers are exploring AI licensing deals, AI agents for ad sales, AI-powered paywalls, and revised traffic strategies for a zero-click environment. A major industry summit will concentrate on how publishers deploy AI across ad sales, subscriptions and content distribution. Bloomberg emphasized balancing AI innovation with direct audience relationships and diversifying distribution across studios, linear TV, digital streaming, live video, original series and short-form content. AI tools are being applied to improve click-through rates, data analysis and video curation.
Read at Digiday
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