El Nacional, a prominent Catalan digital news outlet, improved its RPM by 11% through a collaboration with Pubstack, employing server-side integration via Pubstack's monetisation manager. This integration, completed in under two minutes, allowed El Nacional to enhance its programmatic revenue while overcoming limitations posed by client-side architecture. By connecting to more demand partners, the publisher benefited from improved bidding efficiency and performance transparency. The collaboration not only yielded a significant increase in revenue but also provided better control over monetisation strategies and user experience, highlighting the advantages of server-side monetisation.
Activating Pubstack's server-side solution took just minutes, without requiring any engineering support. Its ease of use and immediate impact allowed us to test and scale new demand sources quickly, directly translating into an 11% RPM uplift and a 7% increase in overall programmatic revenue.
We now have greater visibility and control, ensuring faster auctions, better Core Web Vitals, and ultimately a stronger monetisation strategy.
El Nacional's results perfectly illustrate the immediate value publishers can unlock with server-side monetisation. By eliminating latency bottlenecks and enabling a broader range of SSPs, Pubstack ensures publishers not only improve auction performance but also future-proof their revenue growth without compromising user experience.
#programmatic-revenue #digital-publishing #server-side-integration #monetisation-strategies #advertising-technology
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