Google has begun a phased rollout of Google Discover on desktop across various regions, with some users in New Zealand successfully accessing the feature. Anticipation builds ahead of Google I/O, as it seems that the full release of Discover on desktop is nearing. Despite previous tests in 2023, it appears Google is finally set to improve user interaction and provide publishers with increased traffic. The distinction in regional availability indicates that it may take time before all users see the new feature.
Google Discover's rollout on desktop is progressive, with availability varying by region, and is set to potentially enhance traffic for publishers.
The gradual availability of Google Discover on desktop across multiple regions suggests significant changes are ahead for how users interact with Google.
The early access observed by some users implies a full rollout could be just around the corner, creating excitement before Google I/O.
The rollout of Google Discover could mark a pivotal moment for publishers in boosting their traffic from Google, which has been declining.
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