Ingram Content Group has upgraded its Ingram iD advertising platform by incorporating artificial intelligence capabilities for automated advertisement creation. These tools allow publishers to generate ad copy and images tailored to book metadata and genres, thereby streamlining their advertising efforts on various platforms like Google and Facebook. Director of Consumer Marketing Kim Schutte noted its user-friendly design enhances campaign creation speed. Since its launch in 2022, Ingram iD has expanded its market, facilitating reaching over four million book buyers, while competing with similar AI-driven advertising solutions in the industry.
We've had everyone from book marketers at the largest publishing houses to self-published authors use Ingram iD to reach Ingram's audiences.
Now, with iD's new AI ad generation tool, it's even easier and faster for them to create and run their campaigns.
Ingram iD now provides access to over four million active book buyers across more than 75 genres.
The new AI tools place Ingram iD alongside other automated advertising platforms serving publishers.
Collection
[
|
...
]