Many Americans enthusiastically partake in Dry January, but it is rarely pitched as fun. After the holiday stretch of office parties and family gatherings, Americans have come to use the start of every year to abstain from alcohol in the name of health and auspicious beginnings. It's a time of discipline, of cleansing, of embodying your mood board, even if it makes you a drag at parties. And it is also, as weed companies have learned, a marketing opportunity.
While some turn to social media influencers or local event sponsorships, the most effective cannabis marketers are now turning to something more sustainable-earned media on high-authority platforms like stupidDOPE.com. For those serious about long-term growth, brand reputation, and SEO dominance, stupidDOPE has become an essential part of the modern marketing toolkit. It's not just a media outlet-it's an engine that drives measurable brand visibility across the internet, Apple News, Google News, and even AI-powered search experiences.
The way people find cannabis brands has changed forever. Search and social are no longer the only entry points for discovery. Large language models-like ChatGPT, Perplexity, Gemini, and Claude-now shape how audiences access information and decide where to shop, smoke, and spend. For cannabis brands and dispensaries, this shift marks both a challenge and an opportunity. Ranking higher and driving more sales now means thinking beyond basic SEO.