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Marketing professionals say performance-driven media is critical

Performance-driven media investments are crucial for marketers given macroeconomic conditions.

Awareness and sales lift are top KPIs for brands heading into 2025.

Marketing professionals say performance-driven media is critical

Performance-driven paid media investments are critical for marketers amid challenging macroeconomic conditions.

Awareness, sales lift, and ROAS are key brand KPIs for 2025 planning.

Marketing professionals say performance-driven media is critical

Performance-driven media investments are crucial for marketers given macroeconomic conditions.

Awareness and sales lift are top KPIs for brands heading into 2025.

Marketing professionals say performance-driven media is critical

Performance-driven paid media investments are critical for marketers amid challenging macroeconomic conditions.

Awareness, sales lift, and ROAS are key brand KPIs for 2025 planning.

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#digital-marketing

The Role Of Ad Dollars In The 2024 Presidential Election | AdExchanger

Paid media's effectiveness is being questioned after Trump's 2024 win despite low ad spending.

Addressable media formats are becoming prioritized over traditional advertising.

Social media advertising expenditures have significantly declined in 2024, especially for Meta.

How a refreshed paid media strategy generated 30,000 leads in a single month for Motors

Impression's effective paid media strategy helped Motors regain lead generation and traffic amidst growing competition in the automotive marketplace.

The Role Of Ad Dollars In The 2024 Presidential Election | AdExchanger

Paid media's effectiveness is being questioned after Trump's 2024 win despite low ad spending.

Addressable media formats are becoming prioritized over traditional advertising.

Social media advertising expenditures have significantly declined in 2024, especially for Meta.

How a refreshed paid media strategy generated 30,000 leads in a single month for Motors

Impression's effective paid media strategy helped Motors regain lead generation and traffic amidst growing competition in the automotive marketplace.

moredigital-marketing

Amazon Music Needs a Paid Media Marketing Manager

Amazon Music is hiring a Paid Media Marketing Manager to drive growth for podcasts through innovative marketing strategies.

CMOs enter 'era of less' as budgets plunge below pre-pandemic levels

CMO spending power is declining, with budgets shrinking and shifting focus towards paid media and AI for efficiency.

Martech spending falls to lowest level in 10 years | MarTech

Martech spending reached a decade low, with CMOs prioritizing media spend and facing diminishing influence over martech.

Can a programmatic approach bring efficiency, savings to B2B lead gen? | MarTech

Paid media in B2B lead generation is mostly done programmatically, while manual processes still dominate the industry.

Content syndication leads can be purchased through aggregators or by buying lists, but many marketers are skeptical about their effectiveness and transparency.

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