"Fanuele will support Shake Shack's marketing strategy by overseeing advertising, paid media, and insights and analytics and work alongside Steph So, chief growth officer, and Luke DeRouen, chief communications officer. Shake Shack has tested paid media programs in various markets, leading to positive results. The company's marketing will focus on setting Shake Shack apart from fast food competitors, by showcasing premium menu items and the brand's identity."
"He has held leadership roles across agencies and brands, including chief strategy officer at Fallon and Havas, before he joined General Mills in 2014 as the company's first chief creative officer. He also was president of Assembly Media, senior vice president of brand and strategy at the financial technology company ZenBusiness, and most recently founded the consultant firm Lab of Creative Commerce."
Michael Fanuele will serve as Chief Brand Officer at Shake Shack and oversee advertising, paid media, insights and analytics while collaborating with the chief growth officer and chief communications officer. Shake Shack has tested paid media programs in various markets with positive results and will emphasize marketing that differentiates the brand from fast-food competitors by showcasing premium menu items and brand identity. Leadership says operations have been strengthened and marketing will accelerate to connect with more guests through bold, sales-driving campaigns. Fanuele brings decades of brand and media strategy experience and has held senior roles across agencies and brands.
Read at Restaurant Dive
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