You may not have noticed as you're digging into crinkle-cut fries or biting into a burger, but no two Shake Shacks are alike, and with Shake Shacks located all over the world, even the food and drink menus can look different from store to store. In addition to a list of secret Shake Shack menu items, some Shake Shacks serve alcohol.
Fanuele will support Shake Shack's marketing strategy by overseeing advertising, paid media, and insights and analytics and work alongside Steph So, chief growth officer, and Luke DeRouen, chief communications officer. Shake Shack has tested paid media programs in various markets, leading to positive results. The company's marketing will focus on setting Shake Shack apart from fast food competitors, by showcasing premium menu items and the brand's identity.
The addition of fried pickles as Shake Shack's first-ever new side signifies an exciting expansion beyond their signature crinkle-cut fries, responding to customer demand.
