Shake Shack has debuted its new design concept in Atlanta, featuring the chain's first full bar, aimed at encouraging patrons to relax over drinks and desserts. Located in Battery Atlanta near Truist Park, this location will be the second-largest Shake Shack, accommodating diverse customer needs. The initiative reflects the company's rapid expansion plans, with projections for 45-50 new locations in 2025 and long-term goals of 1,500 restaurants. This innovative approach includes diverse restaurant formats, enhancing accessibility for more customers.
The new Atlanta location features 115 total seats, including 23 at the bar, and the interior decor includes a mural, a wall of free arcade games, and 14 televisions to show sporting events.
Shake Shack is projected to open 45 to 50 new company-owned locations in 2025, the most ever in a single year, with a goal of at least 1,500 locations over time.
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