"The cannabis industry is full of stories about innovative founders, bold dispensary owners, and brands trying to carve out their place in a crowded market. But there's also a darker story - one most operators learn the hard way. Traditional PR agencies, promising national press and cultural cachet, often leave cannabis companies lighter in the wallet and no closer to their goals."
"For dispensaries and cannabis brands, the stakes are high. Every dollar matters. The industry is taxed differently, compliance rules are tight, and margins are razor-thin. Yet PR agencies continue to charge inflated retainers, deliver empty "reports," and sell access to media contacts that rarely yield lasting results. The brutal truth? Cannabis PR agencies bleed brands and dispensaries dry. But there's a better way."
Dispensaries and cannabis brands face high taxes, strict compliance, and razor-thin margins that make every marketing dollar critical. Traditional PR firms often charge $5,000–$15,000 monthly retainers while providing limited measurable results, recycled press releases, and vanity media-monitoring reports. Promises of exclusive media access frequently fail to produce consumer-facing coverage or sustained traffic. That model generates short-term buzz but not long-term discoverability. Paid media services oriented toward search, human readers, and AI-driven discovery can produce more durable visibility and better return on investment for cannabis operators. Cost-effective strategies prioritize measurable traffic, conversions, and ongoing SEO value rather than transient press mentions.
Read at stupidDOPE | Est. 2008
Unable to calculate read time
Collection
[
|
...
]