Paid media professionals view AI as an enhancement to their skill set rather than a replacement. Traditional advertising has evolved into a focus on digital channels, which are highly measurable. Over the past two decades, digital advertising has seen explosive growth, transforming how budgets are allocated. Historically, professionals have navigated change through technology advancements like automated bidding, freeing up time for strategic creativity. The recent rapid AI advancements will likely further influence how companies incorporate technology into their systems.
AI tools are not seen as replacements, but as enhancements to our skillset, indicating a shift towards more strategic, creative aspects of paid media.
The growth of digital advertising has drastically increased in recent years, with many businesses now investing their advertising budgets primarily in digital channels.
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