Influencer commits to guaranteeing business results with appointment of head of paid media

"Jundi joins Influencer's rapidly growing campaign delivery team, where she will be working alongside Influencer's client director Tom Cooper-Smith. Jundi will be responsible for developing and implementing strategic paid media campaigns that enhance Influencer's offering and deliver clear, tangible results that meet clients' business goals. As the influencer marketing industry continues to develop, Jundi will also be responsible for ensuring that Influencer's offering continues to remain ahead of new developments and trends."

"Jundi's appointment comes as Influencer announces a commitment to securing clients a maximum return-on-ad spend by offering clients guaranteed business results - including guaranteed sales and guaranteed acquisitions - providing a refund to clients if agreed outcomes are not met. This follows a similar commitment as was made by Publicis as part of their Publicis Pact, launched earlier this year."

"Where influencer marketing is a key tool in driving awareness and engagement, paid media is a key driver for acquisitions and conversions. Designing a campaign to include both elements enhances the strategic performance and efficiency of the campaign - reaching new audiences across the whole marketing funnel - while also reducing the associated costs, typically achieving approximately a third of the CPM one would expect to see in an organic campaign."

Maya Jundi has been appointed head of paid media at Influencer. She previously served as performance manager at Fifty Technology, running millions of pounds in paid media campaigns across travel, gaming, automotive, food and beverage, and sport. Jundi will develop and implement strategic paid media campaigns alongside client director Tom Cooper-Smith. She will focus on delivering tangible results that meet clients' business goals and keeping Influencer's offering ahead of industry developments and trends. Influencer commits to securing clients a maximum return-on-ad-spend by guaranteeing business results, including sales and acquisitions, with refunds if outcomes are not met. Integrating influencer marketing with paid media aims to drive acquisitions, extend reach, and reduce CPM.

Read at The Drum