#performance-marketing

#performance-marketing

Shoham Lachkar is an industry-recognized mobile growth expert with over 15 years of experience in ASO (app store optimization), SEO, and performance marketing initiatives. Lachkar holds expertise in ASO, organic growth, user psychology, and mobile marketing and contributes to building scalable frameworks globally. As a leader across multiple top mobile-gaming and marketing organizations, she oversaw ASO strategy for a global portfolio of widely used apps and collaborated with brands whose products have achieved significant reach across major app stores.

Performance marketing agency Wpromote has acquired full-service creative shop Giant Spoon to form a new agency, Wpromote x Giant Spoon, per a company announcement. Terms of the deal were not disclosed. Wpromote CEO Andrea Bendzick will lead the merged agency, which promises to support creative strategy with data-driven results and to streamline processes for clients by integrating media, creative, data and full-funnel strategy all in one place.

You'll spearhead our company-wide shift to AI-first creative, building and operationalizing a pipeline that transforms how we conceive, produce, test, and analyze content across Performance Marketing, CRM, and Brand. This is about elevating team capabilities, driving innovation at scale, and setting a new benchmark for what creative can achieve. This role requires both strategic thinking and hands-on execution. You'll be shaping the future of creative work at Blinkist, delivering real impact while pushing the boundaries of what's possible.

LiveLift is an in-flight campaign measurement and optimization tool that the promotions platform says can help drive incremental sales at scale and reimagine a key form of performance marketing. It works by analyzing billions of transactions from over 80 leading retailers that use Ibotta's platform, including Walmart, Instacart and Doordash, comparing statistically matched groups of consumers that have and haven't seen campaigns to determine baseline sales and sales lift generated by promotions.

The narrative goes like this: If you want to connect with your customers, you need to tell stories that capture hearts, not just wallets. But here is the truth. Storytelling is not the right investment for every brand. Done well, it can be powerful. Done without the right context, it can become a costly detour. Story takes time, patience and consistency.

"I think it especially helps our smaller advertisers activate on the platform, because they really appreciate the simplicity and the automation," Reddit's COO Jennifer Wong told Digiday. "We've been working on this for a while, and we're really excited to make our ad platform easier to activate on." Still for now, as Wong put it, the alpha is just a small piece of Reddit's advertiser base, "It's still a small test, more than two hands of advertisers," she said, adding that so far it's received "encouraging feedback."

More than 200 million people today sit in the shadows of addressability, including 150 million iPhone users. But the results from a new campaign collaboration show that despite mounting challenges due to signal loss, privacy shifts and fragmented device ecosystems, there is a way to restore addressability at scale and drive meaningful business outcomes - and it comes from a combination of the right identity resolution and high-quality data.

Australia's digital scene is buzzing, and some of the country's most talented agencies are leading the way. The Netty Awards are once again shining a light on these standouts, celebrating the creativity, strategy, and results that help brands capture attention and make a lasting impact online. From scroll-stopping social campaigns to clever digital strategies that drive real results, these agencies show that great work is as much about genuine connection as it is about clicks and follows.

Josh Amundson is the mastermind behind the content and strategy that fuels some of the internet's most successful digital brands. He has positioned himself as the hidden architect behind the rise of personal brands, influencers, and startups across industries.

In today’s ad landscape, brands are faced with a diluted performance marketing approach that struggles to connect with consumers who have become harder to reach.

At MIQ, I wanted to give clients the opportunity to do things themselves. We had traders that were building decision trees manually and making optimizations, so I thought, how can we automate, save time?

Today's retail leaders are embracing the power of Agentic AI, allowing for smarter systems and achieving faster growth by relinquishing control in marketing strategies.

Meta's recent announcements focus on enhancing its AI-driven advertising tools, emphasizing capabilities like Value Optimization and new generative AI features for more targeted marketing.