Marketing tech
fromDigiday
3 months agoRise of alt-measurement firms shows marketers are balancing brand and performance thinking
Marketers are prioritizing brand-building while adapting to tighter budgets through improved measurement strategies.
#performance-marketing
#performance-marketing
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#generative-ai
Marketing tech
fromTheWrap
3 weeks agoAds Are Coming to AI and None of Us Are Ready
The shift from traditional advertising to performance marketing is redefining consumer interactions with AI.
Generative AI could significantly disrupt the search and content ecosystem by reshaping advertising strategies.
Marketing tech
fromTheWrap
3 weeks agoAds Are Coming to AI and None of Us Are Ready
The shift from traditional advertising to performance marketing is redefining consumer interactions with AI.
Generative AI could significantly disrupt the search and content ecosystem by reshaping advertising strategies.
#marketing-strategy
Marketing tech
fromMarTech
2 months agoHow smarter measurement can fix marketing's performance trap | MarTech
Short-term marketing focus damages brands, creating a cycle of diminishing returns known as the 'doom loop.'
Marketing tech
fromMarTech
3 weeks agoHow to integrate CTV with other PPC channels for a full-funnel growth loop | MarTech
CTV is set to grow rapidly in advertising due to its unique ability for storytelling and digital targeting options.
Strategic use of CTV can enhance overall marketing performance and is best added when other channels struggle.
Marketing tech
fromMarTech
3 weeks agoHow to integrate CTV with other PPC channels for a full-funnel growth loop | MarTech
CTV is set to grow rapidly in advertising due to its unique ability for storytelling and digital targeting options.
Strategic use of CTV can enhance overall marketing performance and is best added when other channels struggle.
#cmo-insights
Marketing tech
fromMarTech
2 months agoHow attribution masks what's actually driving growth | MarTech
Traditional attribution fails to show impact on ROI.
Understanding attribution misconceptions is critical for marketing executives.
Performance marketing can mislead if based solely on attributed outcomes.
Marketing tech
fromMarTech
2 months agoHow attribution masks what's actually driving growth | MarTech
Traditional attribution fails to show impact on ROI.
Understanding attribution misconceptions is critical for marketing executives.
Performance marketing can mislead if based solely on attributed outcomes.
Marketing tech
fromDigiday
2 months agoHow publishers drive meaningful performance with vendor partnerships
Navigating digital advertising complexity requires deeper partnerships, not just technology adoption.
Understanding business goals is crucial for publishers to achieve meaningful performance outcomes.
#marketing
Marketing tech
fromSkift
3 months agoSCOOP: Expedia Laid Off Hundreds of Marketers Ahead of Reorg
Expedia Group is laying off hundreds from its marketing teams worldwide as part of a reorganization effort.
The layoffs will mainly affect content creation staff across major cities.
Marketing tech
fromDigiday
3 months agoMedia Buying Briefing: iProspect adds brand-building powers to its performance reputation
iProspect is shifting towards integrating traditional brand-building expertise into its performance-driven approach under CEO Liz Rutgersson.
Marketing tech
fromDigiday
3 months agoAn advertiser's guide to integrating branding and performance goals: Tactics and insights for omnichannel campaigns with impact
Integrating branding and performance marketing channels can enhance efficiency and effectiveness, addressing common challenges faced by marketers.
Marketing tech
fromDigiday
3 months agoAn advertiser's guide to integrating branding and performance goals: Tactics and insights for omnichannel campaigns with impact
Integrating branding and performance marketing channels can enhance efficiency and effectiveness, addressing common challenges faced by marketers.
fromSocial Media Today
7 months agoGoogle Announces New Shorts-Focused Video Ad Options
"Using creator videos in your ad campaigns can improve performance. In fact, based on internal data, partnership ads that live on the creator's channel drove up to 20% higher conversions on the Shorts feed than ads with advertiser branding alone."
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