#performance-marketing

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#non-endemic-commerce-media
fromDigiday
1 month ago
E-Commerce

WTF is non-endemic commerce media? | How retailers, merchants and publishers are monetizing digital moments beyond the cart

fromDigiday
1 month ago
E-Commerce

WTF is non-endemic commerce media? | How retailers, merchants and publishers are monetizing digital moments beyond the cart

fromRolling Stone Australia
1 week ago

Australia's Leading Digital Marketing Agencies 2025 - Rolling Stone Australia

Australia's digital scene is buzzing, and some of the country's most talented agencies are leading the way. The Netty Awards are once again shining a light on these standouts, celebrating the creativity, strategy, and results that help brands capture attention and make a lasting impact online. From scroll-stopping social campaigns to clever digital strategies that drive real results, these agencies show that great work is as much about genuine connection as it is about clicks and follows.
Marketing
fromThe Motley Fool
1 week ago

Fluent Posts 121% CMS Jump in Fiscal Q2 | The Motley Fool

Fluent's Commerce Media Solutions growth offsets declines in legacy lines, leading to GAAP revenue of $44.7 million, below expectations.
fromMarTech
1 week ago

A short guide to the long game of brand building | MarTech

The importance of brand equity is rising in digital marketing due to shifts in consumer behavior and technology.
#generative-ai
fromDigiday
1 week ago
Marketing

Why generative AI can't seem to help marketers build their brands

AI has optimized performance marketing but struggles with brand-building solutions.
fromTheWrap
3 months ago
Marketing tech

Ads Are Coming to AI and None of Us Are Ready

The shift from traditional advertising to performance marketing is redefining consumer interactions with AI.
Generative AI could significantly disrupt the search and content ecosystem by reshaping advertising strategies.
Marketing tech
fromTheWrap
3 months ago

Ads Are Coming to AI and None of Us Are Ready

The shift from traditional advertising to performance marketing is redefining consumer interactions with AI.
Generative AI could significantly disrupt the search and content ecosystem by reshaping advertising strategies.
fromSocial Media Explorer
3 weeks ago

Josh Amundson Is the Wizard Behind the Brands

Josh Amundson is the mastermind behind the content and strategy that fuels some of the internet's most successful digital brands. He has positioned himself as the hidden architect behind the rise of personal brands, influencers, and startups across industries.
E-Commerce
fromDigiday
3 weeks ago

Why performance marketing means nothing without consumer trust

In today’s ad landscape, brands are faced with a diluted performance marketing approach that struggles to connect with consumers who have become harder to reach.
Marketing
#digital-advertising
fromSkift
1 month ago

Industry Insights: 4 Questions With Wunderkind

Identity resolution transforms travel marketing by enabling personalized engagement and converting anonymous web visitors into known customers.
E-Commerce
fromDigiday
1 month ago

Advertisers expand affiliate efforts as creator marketing matures

Marketers prioritize accountability in creator marketing, leading to growth in affiliate creator programs.
fromExchangewire
1 month ago

IAB Europe Releases Latest Attitudes to Retail Media Report Revealing Key Trends, Challenges, & Opportunities

Retail media is evolving into a strategic priority for advertisers and agencies in Europe.
fromAdExchanger
1 month ago

Scibids Alum Eric Schwartz Joins AI Sales Optimization Startup Scowtt As CRO | AdExchanger

At MIQ, I wanted to give clients the opportunity to do things themselves. We had traders that were building decision trees manually and making optimizations, so I thought, how can we automate, save time?
Marketing
E-Commerce
fromAdExchanger
2 months ago

When Did Ad Tech Get So Obsessed With Outcomes, Anyway? | AdExchanger

Outcomes-based advertising is a crucial trend in CTV, emphasizing metrics linked to business success.
fromThe Drum
1 month ago

Beyond brand versus performance: LinkedIn's playbook for full-funnel growth

Shifting from vanity metrics to commercial impact is essential for effective marketing.
fromRetail Dive
2 months ago

Marketing that thinks for itself: Why agentic AI is the new cornerstone of growth

Today's retail leaders are embracing the power of Agentic AI, allowing for smarter systems and achieving faster growth by relinquishing control in marketing strategies.
Marketing tech
Marketing tech
fromThe Drum
2 months ago

No admin fees, value-based models, guaranteed results: A new era of agency contracts

Agencies are adapting to tighter budgets by changing their pricing and performance models.
There is a mixed outlook on marketing budgets, prompting agencies to reconsider their strategies.
fromModern Retail
2 months ago

'Little things you can do to build an edge': Meta is pushing brands and marketers to trust its AI tools while promising them more control

Meta's recent announcements focus on enhancing its AI-driven advertising tools, emphasizing capabilities like Value Optimization and new generative AI features for more targeted marketing.
Marketing tech
Marketing tech
fromExchangewire
2 months ago

Taboola Launches Predictive Audiences as Part of Realize Offering

Taboola's Predictive Audiences optimizes targeting by leveraging AI for efficient, privacy-centric marketing, aiding advertisers in identifying high-converting users.
fromMarTech
3 months ago

How to integrate CTV with other PPC channels for a full-funnel growth loop | MarTech

"CTV can support and amplify your performance marketing efforts, acting as the ultimate funnel driver to attract new customers and enhance existing channels."
Marketing tech
fromDigiday
3 months ago

Media agency vet Paul Woolmington on the balance of brand/performance with human/tech

Paul Woolmington emphasizes the need for a balanced approach between performance and brand marketing in a rapidly evolving media landscape.
fromAdweek
3 months ago

Former Google, MNTN Execs Raise $5.5M to Help Brands Build TV Ads With AI

"Google, or Meta, makes the majority of their money from driving performance outcomes. If we can take the biggest platform-streaming-and drive performance outcomes, we see a huge Trade Desk-like opportunity to be the leader in the space."
Marketing tech
Marketing tech
fromMarTech
4 months ago

How attribution masks what's actually driving growth | MarTech

Traditional attribution fails to show impact on ROI.
Understanding attribution misconceptions is critical for marketing executives.
Performance marketing can mislead if based solely on attributed outcomes.
fromMarTech
4 months ago

How to prove the value of brand marketing without sacrificing ROI | MarTech

Companies struggle to measure the impact of brand-building activities, leading them to over-invest in performance marketing, often with diminishing returns.
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