Marketing tech
fromMarTech
2 months ago7 barriers advertisers need to overcome to grow CTV | MarTech
Connected TV offers both brand building and performance marketing, yet advertisers hesitate due to various factors.
"Using creator videos in your ad campaigns can improve performance. In fact, based on internal data, partnership ads that live on the creator's channel drove up to 20% higher conversions on the Shorts feed than ads with advertiser branding alone."