Josh Amundson is the mastermind behind the content and strategy that fuels some of the internet's most successful digital brands. He has positioned himself as the hidden architect behind the rise of personal brands, influencers, and startups across industries.
At MIQ, I wanted to give clients the opportunity to do things themselves. We had traders that were building decision trees manually and making optimizations, so I thought, how can we automate, save time?
Meta's recent announcements focus on enhancing its AI-driven advertising tools, emphasizing capabilities like Value Optimization and new generative AI features for more targeted marketing.
"Google, or Meta, makes the majority of their money from driving performance outcomes. If we can take the biggest platform-streaming-and drive performance outcomes, we see a huge Trade Desk-like opportunity to be the leader in the space."
"Using creator videos in your ad campaigns can improve performance. In fact, based on internal data, partnership ads that live on the creator's channel drove up to 20% higher conversions on the Shorts feed than ads with advertiser branding alone."
