We reintroduced Pinterest to performance marketers as a platform that can drive lower-funnel performance, emphasizing our strengths to boost spend optimism.
The critical driver for influencing ad spend is 'spend optimism', which focuses on advertisers' intentions to alter their spending based on measurable outcomes.
Pinterest has significantly enhanced its lower-funnel capabilities, aiming to shift perceptions from a brand-focused platform to one that drives conversion and measurable results.
The campaign aimed to increase awareness of Pinterest's full-funnel capabilities by appealing to the competitive and data-driven nature of performance marketers.
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