Pinterest is shifting its advertising strategy to compete more effectively for ad dollars in a crowded digital marketplace. With a reported revenue of $3.65 billion for 2024, the platform is focusing on performance marketing tools like Performance+, moving from selling mere views to driving clicks and conversions. Chief Revenue Officer Bill Watkins notes this shift is responding to market demands. The Digiday Podcast episode covers this evolution and further discussions about ad load balance and perspectives on broader industry trends, including TikTok and YouTube.
Five years ago, we were predominantly selling views... [Pinterest went] from selling views to selling clicks, and ultimately selling conversions for advertisers to be where we are now with P+, Pinterest's Performance+ [AI-powered ad tool.]
As we experiment with ad load, it's also important to note that we view ads on Pinterest as content.
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