Taboola has enhanced its Realize performance marketing platform with Predictive Audiences, an AI-driven feature that helps advertisers identify users likely to take action based on previous behaviors. By combining first-party data with advanced AI, advertisers can efficiently target high-converting users while allowing for flexible campaign optimization. This enables them to adjust their audience sizes based on their campaign goals, leading to significant growth; some advertisers report a nearly 40% increase in spend and up to 270% in conversion rates since deploying this technology. Additionally, the demand for Predictive Audiences has surged, tripling weekly spend since its limited launch in February 2025.
Predictive Audiences builds audiences based on actions, such as leads or purchases, and Taboola's AI uses this to find similar users at scale.
This new technology is unlocking incremental growth for advertisers, with some growing their spend with Realize by nearly 40% year-over-year, while seeing conversion growth of up to 270%.
Advertisers can tailor their audience size to strike the right balance between scale and efficiency, aligning with specific campaign goals.
Weekly spend attributed to Predictive Audiences has tripled, as more advertisers begin to leverage this solution as a technology for profitable growth.
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