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fromSocial Media Today
1 week ago

YouTube Announces Third Party 'Activation Partners' to Support Your Ad Efforts

From brands to agencies, we know many advertisers look to a diverse network of providers across the industry to support their media buying needs on YouTube. This is why we're launching the YouTube Activation Partners program to bring together a collection of trusted third-party partners with expertise in buying strategies and campaign management to help advertisers get the best results out of their work with YouTube.
Marketing tech
Marketing
fromwww.socialmediatoday.com
2 weeks ago

TikTok Launches Updated Travel Ads

TikTok is launching AI-powered Travel Ads that use catalog-based targeting and dynamic in-stream formats to showcase personalized hotels, flights, and destinations and drive bookings.
Real estate
fromwww.housingwire.com
1 month ago

Rechat launches AI-powered tool to connect real estate agents

Agent Network uses AI to target, filter, and connect real estate agents and brokers quickly, delivering measurable deal results and marketing automation across mobile platforms.
Marketing tech
fromBusiness
1 month ago

Future of Global Media Purchase: Trends that shape digital advertising - Business

Global media buying leverages programmatic, AI-driven targeting and cultural adaptation to scale campaigns internationally, optimize budgets in real time, and maximize ROI.
Tech industry
fromSearch Engine Roundtable
1 month ago

Daily Search Forum Recap: September 2, 2025

Search platforms updated ad features, clarified AI targeting and bidding behavior, added search engagement features, and highlighted community SEO anecdotes and indexing anomalies.
Marketing
fromSfgate
1 month ago

Ad Fatigue is Real-How to Keep Your Campaigns Fresh and Engaging

Ad fatigue in 2025 is increasing marketing costs and reducing ad effectiveness as rising CPMs collide with audience exhaustion.
Marketing tech
fromeLearning Industry
1 month ago

8 Must-See Programmatic Advertising Examples: Brands That Get It Right

Programmatic advertising automates buying and placing digital ads using AI and real-time bidding to target audiences, optimize performance, and scale campaigns across channels.
Marketing tech
fromExchangewire
4 months ago

Taboola Launches Predictive Audiences as Part of Realize Offering

Taboola's Predictive Audiences optimizes targeting by leveraging AI for efficient, privacy-centric marketing, aiding advertisers in identifying high-converting users.
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