Taboola continues to bolster Realize with new Generative AI features that are driving clear results for advertisers as well. Realize is a technology platform that delivers outcomes at scale for advertisers, leveraging Taboola's unique supply, first-party data and AI technology. It delivers simplicity and efficiency for advertisers to run performance-based campaigns on many of the world's largest and most trusted publishers across all ad inventory, OEMs and apps.
Today's news reflects continued development of our long term relationship with Samsung, delivering personalised content recommendations for users, driving traffic to publishers and ultimately providing device users with great mobile experiences.
Taboola has appointed Julia Burton Brown as the UK country manager to lead its new performance advertising focus, expanding partnerships and technology beyond traditional native ads.