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fromwww.exchangewire.com
3 days ago

Taboola Realize Drives Performance Outcomes for Advertisers Such as Tripadvisor, Philips Home Appliances & Ovo Energy

Taboola continues to bolster Realize with new Generative AI features that are driving clear results for advertisers as well. Realize is a technology platform that delivers outcomes at scale for advertisers, leveraging Taboola's unique supply, first-party data and AI technology. It delivers simplicity and efficiency for advertisers to run performance-based campaigns on many of the world's largest and most trusted publishers across all ad inventory, OEMs and apps.
Marketing tech
Artificial intelligence
fromAV Club
1 week ago

USA Today publisher Gannett takes "if you can't beat 'em, join 'em" approach to chatbots

Gannett is launching DeeperDive, an on-site chatbot that summarizes journalism, suggests related content, and provides article-grounded, sentence-level–cited answers to regain lost web traffic.
Artificial intelligence
fromThe Verge
3 months ago

Taboola's clickbaity chumbox is evolving into an AI chatbot

Taboola's AI chatbot, DeeperDive, assists readers with questions using credible sources, enhancing engagement and ad placement.
Currently in beta, DeeperDive will only be available to 1% of USA Today's users.
Marketing tech
fromExchangewire
3 months ago

Taboola Launches Predictive Audiences as Part of Realize Offering

Taboola's Predictive Audiences optimizes targeting by leveraging AI for efficient, privacy-centric marketing, aiding advertisers in identifying high-converting users.
London startup
fromExchangewire
4 months ago

Taboola Named One of Sunday Times' Best Places to Work 2025 - ExchangeWire.com

Taboola named one of UK's best medium-sized workplaces for its commitment to employee satisfaction and growth opportunities.
fromExchangewire
4 months ago

Taboola Partners with Samsung to Power News Recommendations on More Samsung Devices Globally

Today's news reflects continued development of our long term relationship with Samsung, delivering personalised content recommendations for users, driving traffic to publishers and ultimately providing device users with great mobile experiences.
Gadgets
fromExchangewire
5 months ago

Taboola Expands UK Operations, Adds New Country Leadership to Support Further Growth

Taboola has appointed Julia Burton Brown as the UK country manager to lead its new performance advertising focus, expanding partnerships and technology beyond traditional native ads.
London startup
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