Taboola, a leader in performance advertising, has experienced notable growth in the UK, highlighted by renewed partnerships with major publishers and the launch of Realize, its new tech platform. This platform is designed to drive measurable advertising outcomes that extend beyond traditional native advertising. To spearhead this initiative, Julia Burton Brown has been appointed as UK country manager, bringing over 20 years of experience in digital marketing. Her role will include fortifying relationships with key publishers, further bolstering Taboola's strategic position in the UK market.
Taboola has appointed Julia Burton Brown as the UK country manager to lead its new performance advertising focus, expanding partnerships and technology beyond traditional native ads.
The newly launched Realize platform aims to deliver measurable performance advertising outcomes, representing a significant shift for Taboola beyond their legacy in native advertising.
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