#performance-advertising

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The Drum
2 months ago
Marketing

Pinterest beckons advertisers to its platform in action series, 'The P is for Performance'

Pinterest launches 'The P is for Performance' B2B campaign directed by Tim Godsall and featuring action-packed creative.
Campaign showcases enhancements for advertisers on Pinterest, including tools like 'Mobile Deep Links' and 'Shopping Ads'. [ more ]
Benzinga
3 months ago
Social media marketing

Snap CEO Evan Spiegel: 'Snapchat Is Different Than Social Media' - Snap (NYSE:SNAP)

Snap CEO Evan Spiegel plans to increase advertising revenue by differentiating Snapchat from social media platforms.
Snapchat's unique features, such as its moderated content platform and focus on bringing friends and family closer together, are said to be appealing to advertisers. [ more ]
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