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Marketing tech
fromExchangewire
5 hours ago

Taboola Data Reveals 76% Advertisers See Improved Performance From Agentic AI

Agentic AI improves performance advertising mainly within search and social walled gardens, while most advertisers want comparable open-web solutions and face workflow integration barriers.
Marketing tech
fromDigiday
2 weeks ago

Meta eyes CTV expansion to fuel its next wave of ad growth

Meta is preparing to enter CTV advertising, aiming to extend its performance advertising to the largest screen in homes by 2026.
Marketing tech
fromDigiday
4 weeks ago

A closer look at OpenAI's ads manager - and how much work it still needs

OpenAI's ads manager is in testing, marking a rare early launch in ad tech, but lacks essential features for performance advertisers.
Marketing
frommarkets.businessinsider.com
2 months ago

ANS Warsaw 2026 Announces Private Networking Gathering for Affiliate Marketing Professionals

ANS Warsaw 2026 is a private networking event on April 1, 2026, bringing together 300+ affiliate marketing and performance advertising professionals for informal partnership discussions in a restaurant setting.
Marketing tech
fromExchangewire
2 months ago

Taboola Names Krishan Bhatia as Chief Business Officer; Amazon Ads & NBCUniversal Veteran to Lead Global Sales & Partnerships

Taboola hired Krishan Bhatia as chief business officer to lead global sales and partnerships, driving revenue growth across its advertising platforms and AI products.
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more#ctv-advertising
fromBusiness Insider
3 months ago

Get ready for an adtech IPO rebound

Liftoff provides a software development kit that app developers install in their apps in order to sell advertising, and a product for advertisers that uses machine learning to help them target high-quality mobile users. It grew revenue by 30% year over year to $491 million in the nine months that ended September 30. The company reported $263.3 million in adjusted earnings - a 54% margin - and a net loss of $25.6 million in that period.
Marketing tech
Marketing tech
fromExchangewire
6 months ago

Taboola Announces Strong Momentum for Realize, Expects to Pay Over $1.5bn to Publishers & OEMs in 2025

Taboola expanded Realize to deliver AI-powered display inventory across major publishers and expects to pay over $1.5bn to publishers and OEMs in 2025.
Marketing tech
fromForbes
6 months ago

With AI, Every Channel Can Be A Performance Channel (Yes, Even CTV)

AI enables measurable performance tracking across all digital channels, collapsing the traditional divide between performance and awareness advertising.
Marketing tech
fromExchangewire
7 months ago

Taboola Partners with JOE Media Group to Boost User Engagement

JOE Media Group increased average monthly revenue by 40% by integrating Taboola's Feed, Mid-Article, Explore More, and Newsroom products to grow audience and engagement.
#taboola
more#taboola
Marketing
fromThe Drum
10 months ago

Durable or disrupted: why only bold brands will survive the AI era

The lasting advantage for brands is built on authenticity, trust, and meaningful consumer relationships.
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