#performance-advertising

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Marketing tech
fromAxios
3 days ago

Taboola launches CTV product with Paramount

Performance Multiplier lets Paramount and Taboola extend CTV ad campaigns across the open web with Realize AI, enabling measurable performance advertising for any-sized advertisers.
Marketing tech
fromExchangewire
1 week ago

Taboola Announces Strong Momentum for Realize, Expects to Pay Over $1.5bn to Publishers & OEMs in 2025

Taboola expanded Realize to deliver AI-powered display inventory across major publishers and expects to pay over $1.5bn to publishers and OEMs in 2025.
Marketing tech
fromForbes
1 week ago

With AI, Every Channel Can Be A Performance Channel (Yes, Even CTV)

AI enables measurable performance tracking across all digital channels, collapsing the traditional divide between performance and awareness advertising.
Marketing tech
fromExchangewire
3 weeks ago

Taboola Partners with JOE Media Group to Boost User Engagement

JOE Media Group increased average monthly revenue by 40% by integrating Taboola's Feed, Mid-Article, Explore More, and Newsroom products to grow audience and engagement.
#taboola
Marketing
fromThe Drum
3 months ago

Durable or disrupted: why only bold brands will survive the AI era

The lasting advantage for brands is built on authenticity, trust, and meaningful consumer relationships.
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