#performance-advertising

#performance-advertising

Chasing low CPMs in CTV overlooks the importance of targeted advertising, which is essential for maximizing campaign performance and reducing waste.

Smart+ effectively optimizes advertising performance by automating targeting, bidding, and creative selection, resulting in significant improvements in ad spend returns.

Advertisers must embrace full-funnel visibility and precise measurements to enhance brand advertising effectiveness, breaking away from outdated mass media paradigms.

Pinterest launches 'The P is for Performance' B2B campaign directed by Tim Godsall and featuring action-packed creative.

Campaign showcases enhancements for advertisers on Pinterest, including tools like 'Mobile Deep Links' and 'Shopping Ads'.

Snap CEO Evan Spiegel plans to increase advertising revenue by differentiating Snapchat from social media platforms.

Snapchat's unique features, such as its moderated content platform and focus on bringing friends and family closer together, are said to be appealing to advertisers.

Advertisers prioritize business outcomes over reach in digital video campaigns.