#cross-platform-measurement

#cross-platform-measurement

Apps have been the catalyst to transform how we consume information on mobile by providing brands with controlled content environments. GA4 combines data from the two sources into a single suite. Although this was possible before, GA4 has introduced a new framework to make this far more practical and intuitive. This enables us to glean richer insights with customers behaving very differently across apps and websites.

To kick off our New TV for Drummies guide, we look at five burning questions every marketer is asking as the home's biggest screen transforms into a channel built for the digital age. Gone are the days of the 30-second TV spot. With the rise of Fast, AVOD, shoppable streams and retail media integrations [ more in our A-Z glossary], television has become a converged content marketplace where data, targeting and creativity collide.