""This partnership creates a more connected and measurable ecosystem for brands," said Serge Matta, President, LG Ad Solutions. "By extending campaigns beyond the Smart TV into high-quality digital environments, brands can drive more site visits and conversions, optimise toward audiences most likely to act, and validate the real performance impact of their CTV investment. It's a more efficient, more measurable, and more connected way to plan media.""
"Performance Enhancer brings together LG Ad Solutions' deep audience insights-powered by first-party ACR data-with Taboola's Realise performance advertising platform and extensive digital inventory to help advertisers: Broaden Impact: Extend LG Ad Solutions campaigns beyond Smart TVs into thousands of trusted publisher sites to drive more site visits and conversions. Optimise CPA: Optimise toward modeled lookalike audiences with the highest likelihood to convert. Quantify ROI: Attribute site visits, engagement, and down-funnel conversions directly back to TV exposure."
Taboola and LG Ad Solutions launched Performance Enhancer on December 4, 2025 to connect premium TV exposure with measurable digital outcomes globally. The solution combines LG Ad Solutions' first-party ACR-powered audience insights with Taboola's Realise performance advertising platform and broad digital inventory. Advertisers can extend CTV campaigns into thousands of trusted publisher sites to drive site visits and conversions while optimizing toward modeled lookalike audiences most likely to convert. Performance Enhancer enables attribution of site visits, engagement, and down-funnel conversions back to TV exposure and consolidates cross-platform measurement to improve efficiency and future media planning.
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