"What investors are unlikely to miss, however, is MNTN's recent performance, which appears to back up that story. On Tuesday, MNTN reported that its fourth quarter revenue grew 36% year over year to just over $87 million when adjusted for the Q2 divestiture of Maximum Effort, the digital marketing agency founded by Ryan Reynolds that MTN had acquired in 2021 to bolster its CTV advertising business."
"Resetting for Q1 Despite this growth, MNTN's outlook for 2026 is fairly conservative, particularly for Q1. The company expects between $71.3 and $73.3 million in revenue for the first quarter, which only represents a YoY growth rate of roughly 22%. The last time MNTN's revenue grew less than 30% was in Q1 of 2024, backbefore the company actually went public. During that quarter, revenue only increased 17% on a year-over-year basis. (Still excluding the Maximum Effort divestiture, of course.)"
MNTN's CEO repeatedly positions the business as delivering performance-driven connected TV advertising to small and mid-sized businesses. MNTN reported Q4 revenue, adjusted for the Q2 divestiture of Maximum Effort, rose 36% year over year to just over $87 million. Full year revenue increased 36% to $284.7 million from $209.3 million. The stock jumped from $8.10 to $10.90 following results. The company provided conservative guidance for Q1 2026 of $71.3–$73.3 million, implying roughly 22% year-over-year growth. Q1 historically runs slower for performance advertising firms, and MNTN last posted sub-30% growth in Q1 2024.
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