"Liftoff provides a software development kit that app developers install in their apps in order to sell advertising, and a product for advertisers that uses machine learning to help them target high-quality mobile users. It grew revenue by 30% year over year to $491 million in the nine months that ended September 30. The company reported $263.3 million in adjusted earnings - a 54% margin - and a net loss of $25.6 million in that period."
"The mobile adtech companies InMobi and Moloco have similar profiles and could be the next candidates in the space to go public, industry experts said. The mobile adtech space has consolidated into just a handful of big players in recent years, including AppLovin, gaming engine Unity's mobile ad business, Google's AdMob, and Hong Kong-based Mobvista. Fresh IPO money could spark more M&A."
Blackstone-backed Liftoff filed to go public in the US, potentially breaking a yearslong IPO freeze that produced only one pure-play adtech IPO since 2021. Liftoff provides a software development kit for app developers and a machine-learning product for advertisers to target high-quality users. Liftoff grew revenue 30% year over year to $491 million in the nine months ended September 30, reported $263.3 million in adjusted earnings (54% margin), and recorded a $25.6 million net loss. Executives expect IPOs to favor companies with steady growth and exposure to performance advertising. The mobile adtech market has consolidated into a few large players, and fresh IPO capital could spur mergers and acquisitions.
Read at Business Insider
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