Taboola has announced a new multi-year partnership with Samsung, intensifying their long-term collaboration to offer personalized news recommendations through the Samsung News application. This partnership aims to improve user engagement with premium content across Samsung's mobile devices in markets like Europe and India. Adam Singolda, CEO of Taboola, expressed enthusiasm for the partnership, emphasizing the goal of connecting Samsung users with relevant and engaging news while driving traffic to publishers' platforms. This initiative enhances the mobile experience for millions of users and strengthens the overall relationship between the two companies.
Today's news reflects continued development of our long term relationship with Samsung, delivering personalised content recommendations for users, driving traffic to publishers and ultimately providing device users with great mobile experiences.
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