"After a fairly directionless performance early this year, the stock began trending upward in October, with the company gaining strong traction across new products and solutions. Adtech Stock Sees Momentum Surge The Momentum score in Benzinga's Edge Rankings primarily assesses the strength of a stock relative to others, and is calculated based on the price movements and volatility across multiple time frames, before being ranked as a percentile against others."
"This was primarily driven by growing traction with Taboola's Realize platform, which, according to the company, was reaching an "inflection point," and was the key driver of results during its recent third-quarter results. Analysts are increasingly bullish on the stock, with a consensus price target of $5.15 per share, an upside of 13.43% from current levels. The stock scores high on Momentum and Growth in Benzinga's Edge Stock Rankings, with a favorable price trend in the short, medium and long terms."
Taboola, a native ad platform and competitor in online advertising, saw renewed stock strength beginning in October after an earlier directionless period. The stock surged 48.85% since mid-October and is up 21.72% year-to-date, while its Momentum score rose from 53.12 to 70.35 within a week. Growth momentum was driven primarily by traction in the Realize platform, which reached an "inflection point" and led third-quarter results. Analysts grew more bullish, setting a consensus price target of $5.15 per share, implying roughly a 13.43% upside. The stock scores high on Momentum and Growth with favorable price trends across time frames.
Read at Benzinga
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