Taboola, known for clickbait ads, has introduced DeeperDive, an AI chatbot that responds to reader inquiries using content from reputable journalists. Launching in beta on USA Today and The Independent, it showcases a search bar featuring prompts on current issues. Alongside AI-generated responses, DeeperDive presents relevant articles and sponsored content. Initially, it's limited to 1% of USA Today's audience for quality assessment. This move reflects Gannett's ongoing exploration of AI, following past controversies around AI-generated content.
Taboola launches DeeperDive, an AI chatbot that answers reader questions, sourced from journalists, aiming to enhance content interaction and monetization through contextual ads.
The DeeperDive tool surfaces prompts related to timely issues and offers AI-generated answers, while also linking to pertinent articles and advertisements.
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