Connected TV (CTV) is poised to be a leading advertising channel by 2025, attributed to its storytelling prowess and precise targeting capabilities. Although it doesn't yet stand alone as a primary revenue source, CTV can amplify other marketing efforts, particularly when demand isn't being fully captured through existing channels like paid search or social media. By layering CTV into marketing strategies when challenges arise, brands can leverage it as a powerful tool for funnel optimization and customer acquisition. Measuring its impact effectively involves utilizing various analytical partnerships to gauge its value in the sales funnel.
"CTV can support and amplify your performance marketing efforts, acting as the ultimate funnel driver to attract new customers and enhance existing channels."
"If you're struggling to capture demand with paid search or social efforts, it may be time to consider layering in CTV to drive new customer acquisition."
#ctv-advertising #marketing-strategy #digital-targeting #performance-marketing #customer-acquisition
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