#customer-acquisition

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#marketing-strategy

10 Proven Strategies for Boosting Ecommerce ROI (2024) - Shopify

Ecommerce ROI is essential for validating marketing expenses and ensuring sustainable customer acquisition costs.

How to expand programmatic advertising up the funnel, with TripAdvisor's Matteo Balzani

Programmatic advertising must constantly refill the customer funnel for sustained growth and competition.

Why it's time to go beyond customer acquisition

Brands must prioritize customer activation alongside acquisition to foster loyalty and engagement.
Using data and insights is vital for creating personalized experiences that keep customers engaged.
Understanding customer preferences is essential for brands aiming to build sustainable relationships.

Grow Sales at a Cost You Control With Easy-To-Run Campaigns (2024) - Shopify

Shop Campaigns simplifies customer acquisition with controlled costs and high conversion confidence.

Council Post: How To Effectively Address Cold Email Personalization: Do's And Don'ts

Effective cold emailing requires genuine personalization beyond name-dropping, targeting recipient needs and goals.

Customer Acquisition Strategy Examples For B2B Marketers

Customer acquisition is vital for B2B growth, requiring effective strategies to engage and retain quality customers over simple quantity increases.

10 Proven Strategies for Boosting Ecommerce ROI (2024) - Shopify

Ecommerce ROI is essential for validating marketing expenses and ensuring sustainable customer acquisition costs.

How to expand programmatic advertising up the funnel, with TripAdvisor's Matteo Balzani

Programmatic advertising must constantly refill the customer funnel for sustained growth and competition.

Why it's time to go beyond customer acquisition

Brands must prioritize customer activation alongside acquisition to foster loyalty and engagement.
Using data and insights is vital for creating personalized experiences that keep customers engaged.
Understanding customer preferences is essential for brands aiming to build sustainable relationships.

Grow Sales at a Cost You Control With Easy-To-Run Campaigns (2024) - Shopify

Shop Campaigns simplifies customer acquisition with controlled costs and high conversion confidence.

Council Post: How To Effectively Address Cold Email Personalization: Do's And Don'ts

Effective cold emailing requires genuine personalization beyond name-dropping, targeting recipient needs and goals.

Customer Acquisition Strategy Examples For B2B Marketers

Customer acquisition is vital for B2B growth, requiring effective strategies to engage and retain quality customers over simple quantity increases.
moremarketing-strategy
#entrepreneurship

The Way to New Customers Is Through Their Hearts (2024) - Shopify

Customer acquisition is the toughest challenge for building a successful company, far exceeding product perfection or community building.

Giving My Product Away for Free Was One of the Best Business Decisions I Made - Here's Why. | Entrepreneur

Offering products for free can attract customers and lower barriers to entry.
Free trials and freemium models allow customers to experience value before purchasing.

How To Make Your First Ecommerce Sale-Fast (Tutorial) - Shopify

Focusing on driving targeted traffic is essential for new stores to establish benchmarks and understand customer interest.

22 Successful Small Business Tips for 2025 - Shopify

Economic uncertainty poses challenges for small businesses, yet opportunities for success exist with adaptability and practical strategies.

How to build a fintech: Why BM Technologies' Luvleen Sidhu pivoted to B2B2C and notes on partnerships and female leadership - Tearsheet

Entrepreneurship requires courage and grit; successful leaders like Luvleen Sidhu demonstrate this in the fintech space.

The SaaS That I'm Building in Public Made $534.76 in Revenue in the First 2 Weeks After Launch | HackerNoon

Building a product to solve your own problem can lead to unexpected success in customer acquisition.

The Way to New Customers Is Through Their Hearts (2024) - Shopify

Customer acquisition is the toughest challenge for building a successful company, far exceeding product perfection or community building.

Giving My Product Away for Free Was One of the Best Business Decisions I Made - Here's Why. | Entrepreneur

Offering products for free can attract customers and lower barriers to entry.
Free trials and freemium models allow customers to experience value before purchasing.

How To Make Your First Ecommerce Sale-Fast (Tutorial) - Shopify

Focusing on driving targeted traffic is essential for new stores to establish benchmarks and understand customer interest.

22 Successful Small Business Tips for 2025 - Shopify

Economic uncertainty poses challenges for small businesses, yet opportunities for success exist with adaptability and practical strategies.

How to build a fintech: Why BM Technologies' Luvleen Sidhu pivoted to B2B2C and notes on partnerships and female leadership - Tearsheet

Entrepreneurship requires courage and grit; successful leaders like Luvleen Sidhu demonstrate this in the fintech space.

The SaaS That I'm Building in Public Made $534.76 in Revenue in the First 2 Weeks After Launch | HackerNoon

Building a product to solve your own problem can lead to unexpected success in customer acquisition.
moreentrepreneurship
#startups

How Ladder onboards and keeps users engaged

Ladder revolutionizes fitness app onboarding through quick engagement and unique retention features, propelling significant growth and user satisfaction.

Zupyak's unique startup journey - Building companies without a fixed idea | TechCrunch

Building a startup without a fixed idea can still be successful
Finding new and cheaper ways to acquire customers through content marketing is important for startups and small businesses
Continuous testing and adaptation are key to successful growth and marketing

How Ladder onboards and keeps users engaged

Ladder revolutionizes fitness app onboarding through quick engagement and unique retention features, propelling significant growth and user satisfaction.

Zupyak's unique startup journey - Building companies without a fixed idea | TechCrunch

Building a startup without a fixed idea can still be successful
Finding new and cheaper ways to acquire customers through content marketing is important for startups and small businesses
Continuous testing and adaptation are key to successful growth and marketing
morestartups
#digital-marketing

Monzo's David Brewerton on why brands need to wean themselves off performance marketing

Performance marketing is becoming less sustainable for businesses as they seek scalable growth.

Volvo's new ad is basically a free digital marking course: 3 takeaways you need to know

Volvo's ad campaign exemplifies effective digital marketing by focusing on targeted engagement rather than just aiming for viral views.

Council Post: Want To Get Ahead In Digital Retail? Start By Breaking The Ad Habit

E-commerce is increasingly competitive; relying solely on advertising is not sustainable for retailers.

Acquiring customers for affiliate marketing - Social Media Explorer

Affiliate marketing is essential for customer acquisition, utilizing technology like affiliate software and networks is crucial for success.

How one tech company is doing marketing without cookies | MarTech

Half of marketing professionals are not prepared for the deprecation of third-party cookies
Getting rid of cookies can have unexpected challenges and impacts on marketing

Monzo's David Brewerton on why brands need to wean themselves off performance marketing

Performance marketing is becoming less sustainable for businesses as they seek scalable growth.

Volvo's new ad is basically a free digital marking course: 3 takeaways you need to know

Volvo's ad campaign exemplifies effective digital marketing by focusing on targeted engagement rather than just aiming for viral views.

Council Post: Want To Get Ahead In Digital Retail? Start By Breaking The Ad Habit

E-commerce is increasingly competitive; relying solely on advertising is not sustainable for retailers.

Acquiring customers for affiliate marketing - Social Media Explorer

Affiliate marketing is essential for customer acquisition, utilizing technology like affiliate software and networks is crucial for success.

How one tech company is doing marketing without cookies | MarTech

Half of marketing professionals are not prepared for the deprecation of third-party cookies
Getting rid of cookies can have unexpected challenges and impacts on marketing
moredigital-marketing
#telecommunications

A Healthy Fixed Wireless Segment: Wave7 Report

The fixed wireless segment of the broadband market is experiencing significant growth, led by major providers like T-Mobile and Verizon.

Fierce competition and consolidation causing FTTP altnets to struggle | Computer Weekly

UK's FTTP altnets are struggling to compete with established telecoms due to customer acquisition challenges and market consolidation is likely.

A Healthy Fixed Wireless Segment: Wave7 Report

The fixed wireless segment of the broadband market is experiencing significant growth, led by major providers like T-Mobile and Verizon.

Fierce competition and consolidation causing FTTP altnets to struggle | Computer Weekly

UK's FTTP altnets are struggling to compete with established telecoms due to customer acquisition challenges and market consolidation is likely.
moretelecommunications
#product-development

Why an Amazing Product Isn't Enough for Startup Success | Entrepreneur

First-time founders often prioritize product development, while second-time founders emphasize distribution strategies for business success.

Look at your startup's CAC to decide if you should launch another product | TechCrunch

Startups traditionally focused on a single product, but now there is a shift towards having multiple products or being a compound startup.
The value of customer acquisition compared to new product development is changing, with customer acquisition becoming more expensive.

Don't Outsource Revenue, Says Hair Growth Founder

Faraz Khan founded Fully Vital in 2021, selling hair wellness products targeted at women over 40.
He learned the importance of not outsourcing revenue for customer acquisition, counting it as one of his biggest regrets.

Why an Amazing Product Isn't Enough for Startup Success | Entrepreneur

First-time founders often prioritize product development, while second-time founders emphasize distribution strategies for business success.

Look at your startup's CAC to decide if you should launch another product | TechCrunch

Startups traditionally focused on a single product, but now there is a shift towards having multiple products or being a compound startup.
The value of customer acquisition compared to new product development is changing, with customer acquisition becoming more expensive.

Don't Outsource Revenue, Says Hair Growth Founder

Faraz Khan founded Fully Vital in 2021, selling hair wellness products targeted at women over 40.
He learned the importance of not outsourcing revenue for customer acquisition, counting it as one of his biggest regrets.
moreproduct-development
#profitability

Revolut registers record profits of 503M in 2023 - Silicon Canals

Revolut's fiscal year 2023 showed impressive revenue growth and profitability, with a 95% increase in group revenues and record profits before tax.

Turbocharging Profitability: Growth Hacking Your Customer Retention to Drive Growth For 2025 | HackerNoon

Focusing on customer retention can significantly boost profits, sometimes by 25% to 95% with only a 5% increase in retention.

Council Post: How Software Leaders Can Achieve Simplicity To Maximize Profitable Growth

Simplifying pricing through a monetization framework leads to better profitability for software companies than using complex buyer persona-based models.

Allbirds and Outdoor Voices wanted to be the next Nike and Lululemon. Here's what went wrong

Direct-to-consumer (DTC) brands are facing challenges in achieving profitability despite significant investments.
Struggles of pioneering DTC brands like Allbirds and Outdoor Voices highlight the pressure for growth and the need for a sustainable business model.

Revolut registers record profits of 503M in 2023 - Silicon Canals

Revolut's fiscal year 2023 showed impressive revenue growth and profitability, with a 95% increase in group revenues and record profits before tax.

Turbocharging Profitability: Growth Hacking Your Customer Retention to Drive Growth For 2025 | HackerNoon

Focusing on customer retention can significantly boost profits, sometimes by 25% to 95% with only a 5% increase in retention.

Council Post: How Software Leaders Can Achieve Simplicity To Maximize Profitable Growth

Simplifying pricing through a monetization framework leads to better profitability for software companies than using complex buyer persona-based models.

Allbirds and Outdoor Voices wanted to be the next Nike and Lululemon. Here's what went wrong

Direct-to-consumer (DTC) brands are facing challenges in achieving profitability despite significant investments.
Struggles of pioneering DTC brands like Allbirds and Outdoor Voices highlight the pressure for growth and the need for a sustainable business model.
moreprofitability
#marketing

The Startup Distribution Engine: Why You Need One and How to Build It

Startups must prioritize distribution from day one to achieve sustainable growth and reach target customers effectively.

Amex Finds Small Businesses Look to AI, Social Media This Holiday

The holiday season is crucial for small businesses' financial health
Small businesses are focusing on new customer acquisition and increasing sales during the holidays

Council Post: 20 Ways Startups With Limited Marketing Budgets Can Thrive

Position yourself as an authority on established platforms to save money on building your own website traffic.
Establish strategic partnerships with businesses or influencers to expand your reach on a limited budget.
Offer a solution to a real problem and showcase early success to attract customers.

The Startup Distribution Engine: Why You Need One and How to Build It

Startups must prioritize distribution from day one to achieve sustainable growth and reach target customers effectively.

Amex Finds Small Businesses Look to AI, Social Media This Holiday

The holiday season is crucial for small businesses' financial health
Small businesses are focusing on new customer acquisition and increasing sales during the holidays

Council Post: 20 Ways Startups With Limited Marketing Budgets Can Thrive

Position yourself as an authority on established platforms to save money on building your own website traffic.
Establish strategic partnerships with businesses or influencers to expand your reach on a limited budget.
Offer a solution to a real problem and showcase early success to attract customers.
moremarketing

Why account-based expansion is B2B's next growth lever | MarTech

Account-based expansion within existing accounts can significantly reduce costs and enhance sustainable revenue growth amidst rising acquisition costs.
#retail-media-networks

'Are you spending my money wisely?': Marketers get creative to address RMN transparency questions

Marketers are increasingly seeking transparency in retail media networks to avoid waste and understand ad effectiveness.

For Attribution, Approach With Caution; Do RMNs Secretly Hate Standards? | AdExchanger

Brands of varying levels require different approaches to attribution, from no attribution for 'level 0' brands to adopting one methodology for 'level 2' and 'level 3' brands.

'Are you spending my money wisely?': Marketers get creative to address RMN transparency questions

Marketers are increasingly seeking transparency in retail media networks to avoid waste and understand ad effectiveness.

For Attribution, Approach With Caution; Do RMNs Secretly Hate Standards? | AdExchanger

Brands of varying levels require different approaches to attribution, from no attribution for 'level 0' brands to adopting one methodology for 'level 2' and 'level 3' brands.
moreretail-media-networks
#brand-awareness

Mastering B2B Marketing Campaigns: Examples And Templates To Grow Your Business

Marketing campaigns enhance brand awareness and drive sales by employing a multichannel approach.
Effective campaigns rely on understanding goals and audiences to craft clear messages.

Why Your Startup Should Work With a Marketing Agency

Marketing is crucial for startup success, contributing to brand awareness, customer acquisition, and revenue growth.
Working with a startup marketing agency can greatly enhance the success of a product launch and overall business growth.

What is CPM Marketing? Your New Tool for Brand Awareness (2024) - Shopify

CPM marketing allows paying based on impressions, boosting brand awareness and customer acquisition.
Effective CPM campaigns can lead to improved brand recognition and cost-efficient customer acquisition.

Mastering B2B Marketing Campaigns: Examples And Templates To Grow Your Business

Marketing campaigns enhance brand awareness and drive sales by employing a multichannel approach.
Effective campaigns rely on understanding goals and audiences to craft clear messages.

Why Your Startup Should Work With a Marketing Agency

Marketing is crucial for startup success, contributing to brand awareness, customer acquisition, and revenue growth.
Working with a startup marketing agency can greatly enhance the success of a product launch and overall business growth.

What is CPM Marketing? Your New Tool for Brand Awareness (2024) - Shopify

CPM marketing allows paying based on impressions, boosting brand awareness and customer acquisition.
Effective CPM campaigns can lead to improved brand recognition and cost-efficient customer acquisition.
morebrand-awareness
from Modern Retail
2 months ago

Modern Retail+ Research: The 2024 playbook for holiday marketing and commerce

Retail brands are increasingly targeting new customers for holiday marketing campaigns, reflecting a shift in strategy ahead of the crucial sales season.
#marketing-strategies

Branding Comes First, Says Sharma Brands Owner

Building a strong brand identity is crucial for long-term success rather than focusing solely on short-term profits.

Reach Customers, Spend Less With These Expert Tips (2024) - Shopify

Organic content should be at the center of marketing efforts.

Snap survey: How brands' retail media strategies are maturing

Retail media is gaining traction, and marketers seek to optimize their investment across varied channels.

'Influencers are not cutting it': Overheard at the Modern Retail Commerce Summit

Retailers face challenges balancing cash flow and customer acquisition costs.

Growth Hacking Strategies: Transform HR Tech Companies Into Client Magnets

Growth hacking involves rapid expansion through testing techniques; HR tech companies should focus on analyzing strategies through the growth funnel stages.

Branding Comes First, Says Sharma Brands Owner

Building a strong brand identity is crucial for long-term success rather than focusing solely on short-term profits.

Reach Customers, Spend Less With These Expert Tips (2024) - Shopify

Organic content should be at the center of marketing efforts.

Snap survey: How brands' retail media strategies are maturing

Retail media is gaining traction, and marketers seek to optimize their investment across varied channels.

'Influencers are not cutting it': Overheard at the Modern Retail Commerce Summit

Retailers face challenges balancing cash flow and customer acquisition costs.

Growth Hacking Strategies: Transform HR Tech Companies Into Client Magnets

Growth hacking involves rapid expansion through testing techniques; HR tech companies should focus on analyzing strategies through the growth funnel stages.
moremarketing-strategies

Lessons From Running Bitrefill, Premier Bitcoin E-Commerce Platform

Bitrefill's co-founder emphasizes the ongoing challenge of finding and reaching customers in the niche crypto market.

Free trials have high customer conversion rate | App Developer Magazine

30-day free trials are the most effective method for customer acquisition and conversion for ecommerce sellers.

Job Vacancy: Sales for Interior design platform (German-Speaking) // Upscale Interiors AG | Sales Jobs | Berlin Startup Jobs

Upscale aims to democratize interior design, making it more accessible through tailored solutions.
#data-driven-solutions

Council Post: Why Every Retailer Will Become An Ad Platform By 2030

Online retailers must adapt to survive amid rising competition, customer acquisition costs, and the phasing out of third-party cookies.

Getting to Know You: Russ Wilmot, Co-Founder and Director at Acquirz

Acquirz is a leading B2B data solutions and email marketing agency focusing on innovative strategies for customer acquisition.

Council Post: Why Every Retailer Will Become An Ad Platform By 2030

Online retailers must adapt to survive amid rising competition, customer acquisition costs, and the phasing out of third-party cookies.

Getting to Know You: Russ Wilmot, Co-Founder and Director at Acquirz

Acquirz is a leading B2B data solutions and email marketing agency focusing on innovative strategies for customer acquisition.
moredata-driven-solutions
#b2b-marketing

How JumpCrew sells B2B companies on its concept of growth as a service

JumpCrew offers Growth as a Service (GaaS) for B2B companies, providing a one-stop shop solution for all sales and marketing needs.

B2B customer acquisition strategies are evolving | MarTech

Live events and partner programs are regaining importance in B2B customer acquisition strategies alongside digital channels.

How JumpCrew sells B2B companies on its concept of growth as a service

JumpCrew offers Growth as a Service (GaaS) for B2B companies, providing a one-stop shop solution for all sales and marketing needs.

B2B customer acquisition strategies are evolving | MarTech

Live events and partner programs are regaining importance in B2B customer acquisition strategies alongside digital channels.
moreb2b-marketing

The Sales Secret You Don't Want to Know

Inbound marketing generates leads, but outbound sales create customers by proactively reaching out and closing deals.

A guide to product-led marketing - LogRocket Blog

Product-led marketing focuses on the product as the primary driver of customer acquisition, emphasizing user experience, growth-driven design, and value over features.

Examples of successful product-led growth - LogRocket Blog

Product-led growth (PLG) means the product can sell itself, focusing on providing value to users to drive business growth.
#customer-retention

The User Experience of Onboarding

Customer retention is more profitable than customer acquisition.
Onboarding should aim to establish credibility, communicate core value, set up the product, encourage regular usage, and guide users to a steady state.

Google launches new AI-powered features for Performance Max campaigns | MarTech

New features in PMax beta for high-value customer acquisition and customer retention. Detailed demographics, budget pacing insights, IP exclusions, and Final URL expansion now available for advertisers.

Establish Lifetime Clientele With Excellent Customer Care

Customer acquisition can be expensive, so businesses should focus on retaining existing customers.
Engaging with customers on social media and creating loyalty programs can help to retain customers.

7 Spending Mistakes To Avoid In E-Commerce

Avoid over-reliance on paid advertising and diversify marketing efforts.
Prioritize customer retention strategies over customer acquisition.

The User Experience of Onboarding

Customer retention is more profitable than customer acquisition.
Onboarding should aim to establish credibility, communicate core value, set up the product, encourage regular usage, and guide users to a steady state.

Google launches new AI-powered features for Performance Max campaigns | MarTech

New features in PMax beta for high-value customer acquisition and customer retention. Detailed demographics, budget pacing insights, IP exclusions, and Final URL expansion now available for advertisers.

Establish Lifetime Clientele With Excellent Customer Care

Customer acquisition can be expensive, so businesses should focus on retaining existing customers.
Engaging with customers on social media and creating loyalty programs can help to retain customers.

7 Spending Mistakes To Avoid In E-Commerce

Avoid over-reliance on paid advertising and diversify marketing efforts.
Prioritize customer retention strategies over customer acquisition.
morecustomer-retention

Sainsbury's set for strong' profit growth despite deliveries glitch

Sainsbury's reports strong profit growth by emphasizing affordable prices and focusing on food, leading to increased customer base.

With Firefly Image 3, Adobe aims to integrate more AI tools for various apps

Adobe releases Firefly Image 3 with new features for creating photorealistic images and improving user experience.

An overview of effective customer acquisition - LogRocket Blog

Customer acquisition is essential for business survival amid fierce competition and digital proliferation.
Adapting acquisition strategies with data insights and customer-centricity is crucial for long-term success.

How To Create Gift Cards for Your Business

Selling digital gift cards can help brick-and-mortar businesses enter the online market quickly and gain immediate cash flow.
Creating gift cards offers benefits like boosted cash flow, attracting new customers, running promotions, and easy fulfillment and redemption.

Council Post: Understanding The Nuts And Bolts Of Growth Marketing

Growth marketing involves building systems, tools, and campaigns to achieve business objectives through measurable growth and rapid experimentation.
Growth marketing focuses on tactics like content marketing, social media advertising, and PR to create brand visibility and drive customer acquisition and revenue.
#email-marketing

Emails That Drive Growth: Harness the Power of Acquisition Email Marke

Email marketing is effective for customer acquisition.
Personalization, targeted campaigns, and valuable content are essential for successful email marketing.

25 Healthcare Email Examples and Templates I Love (For Your Inspiration)

Email marketing is crucial for healthcare brands for lead nurturing and customer acquisition.
Crafting healthcare emails with clear content, unique names, and valuable resources can enhance engagement and ROI.

DTC Brands Are Trying Email, Since Social Alone Won't Cut It | AdExchanger

Brands are shifting focus to email marketing post third-party cookie disappearance.
Partnerships like Wildgrain's with LiveIntent resulted in lower CAC and extended reach.

Emails That Drive Growth: Harness the Power of Acquisition Email Marke

Email marketing is effective for customer acquisition.
Personalization, targeted campaigns, and valuable content are essential for successful email marketing.

25 Healthcare Email Examples and Templates I Love (For Your Inspiration)

Email marketing is crucial for healthcare brands for lead nurturing and customer acquisition.
Crafting healthcare emails with clear content, unique names, and valuable resources can enhance engagement and ROI.

DTC Brands Are Trying Email, Since Social Alone Won't Cut It | AdExchanger

Brands are shifting focus to email marketing post third-party cookie disappearance.
Partnerships like Wildgrain's with LiveIntent resulted in lower CAC and extended reach.
moreemail-marketing

9 Tips On How To Get People To Buy Your Product And Beat Other eLearning Competitors

Effective customer acquisition is crucial for success in the eLearning market.
Standout eLearning companies prioritize robust customer engagement strategies.

Nicolas Cole - Harnessing the Written Word for Profit

Writing can be a powerful tool for indie hackers, leading to outcomes like customer acquisition and industry recognition.
Past writings can continue to serve us without the need to constantly create new material.

How to build a self-serve product strategy - LogRocket Blog

Successful products like Slack, Dropbox, and Airtable have used self-serve product strategies to drive growth.
Self-serve product strategies lower barriers to adoption and have lower customer acquisition costs.
#brand-marketing

'I've never had a ROAS like this': Brands get scrappy with flyers, road trips & other guerrilla marketing tactics

Brands are getting scrappy with marketing tactics to combat rising costs.

Remitly taps ads to woo new clients

Remitly boosted its advertising budget to build its brand and attract new customers.
The company increased online ads and targeted brand marketing to drive customer acquisition.

'I've never had a ROAS like this': Brands get scrappy with flyers, road trips & other guerrilla marketing tactics

Brands are getting scrappy with marketing tactics to combat rising costs.

Remitly taps ads to woo new clients

Remitly boosted its advertising budget to build its brand and attract new customers.
The company increased online ads and targeted brand marketing to drive customer acquisition.
morebrand-marketing

Email Marketing for Hotels - How to Get It Right

Email marketing is a unique challenge for the hospitality industry, with varying customer acquisition periods and low retention rates.
Hotels can benefit from leveraging email marketing successfully to engage potential customers and boost bookings.

The power of customer data across the journey: Acquisition | MarTech

Understanding customer needs allows for improving offerings and building lasting relationships.
Data plays a crucial role in acquiring and educating new customers.

How to optimize sales and marketing processes for efficient customer acquisition | MarTech

Cost-effective customer acquisition is about increasing efficiency, not reducing expenses or hiring more salespeople
Automating processes and streamlining CRM can significantly boost sales team productivity

8 tips to adopt vertical marketing and drive SaaS growth | MarTech

Vertical software is gaining prominence for 'efficient growth' with lower acquisition costs and higher retention than horizontal software.

From Data to Dollars: Winning the E-Commerce Customer Game

Understanding the current hurdles to online sales is crucial for e-commerce success.

What HubSpot's LinkedIn integration means for the future of sales and marketing | MarTech

HubSpot integrates with LinkedIn Sales Navigator for sales efficiency but poses challenges for SMBs.

TransUnion And Ally Bank Pilot The Notion Of A Movable Middle Audience | AdExchanger

Targeting the 'movable middles' - non-loyal category buyers - can lead to higher brand sentiment and product adoption.

VMware/Broadcom: Prepare for legacy support | Computer Weekly

Broadcom's acquisition strategy includes building a software business focused on customer acquisition through significant acquisitions.
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