#customer-acquisition
#customer-acquisition

Marketing tech

5 drivers of full-funnel growth with CRM and CDP data | MarTech

Deeper integration between marketing platforms and customer data systems is essential for optimizing customer acquisition and long-term value.

fromPractical Ecommerce

7 months ago

Marketing

Branding Comes First, Says Sharma Brands Owner

Building a strong brand identity is crucial for long-term success rather than focusing solely on short-term profits.

Marketing tech

Acxiom's exclusive event for acquisition marketers | MarTech

Acxiom's Accelerate Acquisition event offers strategies for enhanced customer acquisition.

Experts will share key principles and multi-touch strategies to improve engagement.

Marketing tech

5 drivers of full-funnel growth with CRM and CDP data | MarTech

Deeper integration between marketing platforms and customer data systems is essential for optimizing customer acquisition and long-term value.

fromPractical Ecommerce

7 months ago

Marketing

Branding Comes First, Says Sharma Brands Owner

Building a strong brand identity is crucial for long-term success rather than focusing solely on short-term profits.

more#marketing-strategies

Marketing tech

Acxiom's exclusive event for acquisition marketers | MarTech

Acxiom's Accelerate Acquisition event offers strategies for enhanced customer acquisition.

Experts will share key principles and multi-touch strategies to improve engagement.

Email marketing is back and big social is panicking - everything you need to know

Email marketing is essential for lead nurturing and reducing customer acquisition costs.

Creating effective emails is crucial for successful email campaigns, even for beginners.

fromHarvard Business Review

3 days ago

Marketing tech

Does the Chief Marketing Officer Role Need an Update?

The CMO role is evolving due to digital transformation and increased data utilization.

Media industry

Paid Media Examples: Channels, Strategies, And How To Use Them Effectively

Paid media encompasses all digital advertising strategies, with the PESO Model enhancing marketing through a combination of paid, earned, shared, and owned media.

fromZDNET

fromHarvard Business Review

Marketing

Volvo's new ad is basically a free digital marking course: 3 takeaways you need to know

Volvo's ad campaign exemplifies effective digital marketing by focusing on targeted engagement rather than just aiming for viral views.

Deliverability

fromZDNET

2 months ago

Email marketing is back and big social is panicking - everything you need to know

Email marketing is essential for lead nurturing and reducing customer acquisition costs.

Creating effective emails is crucial for successful email campaigns, even for beginners.

Marketing tech

3 days ago

Does the Chief Marketing Officer Role Need an Update?

The CMO role is evolving due to digital transformation and increased data utilization.

Media industry

Paid Media Examples: Channels, Strategies, And How To Use Them Effectively

Paid media encompasses all digital advertising strategies, with the PESO Model enhancing marketing through a combination of paid, earned, shared, and owned media.

fromZDNET

Marketing

Volvo's new ad is basically a free digital marking course: 3 takeaways you need to know

Volvo's ad campaign exemplifies effective digital marketing by focusing on targeted engagement rather than just aiming for viral views.

more#digital-marketing

fromTESLARATI

6 days ago

London startup

T-Mobile is offering Starlink Cellular and a 5G trial to rivals

T-Mobile's Starlink cellular service aims to attract new customers by offering satellite connectivity even to rival carrier users.

#marketing-strategy

fromShopify

Marketing

10 Proven Strategies for Boosting Ecommerce ROI (2024) - Shopify

Ecommerce ROI is essential for validating marketing expenses and ensuring sustainable customer acquisition costs.

fromDigiday

Marketing

How to expand programmatic advertising up the funnel, with TripAdvisor's Matteo Balzani

Programmatic advertising must constantly refill the customer funnel for sustained growth and competition.

fromThe Drum

Marketing

Why it's time to go beyond customer acquisition

Brands must prioritize customer activation alongside acquisition to foster loyalty and engagement.

Using data and insights is vital for creating personalized experiences that keep customers engaged.

Understanding customer preferences is essential for brands aiming to build sustainable relationships.

fromLogRocket Blog

Growth hacking

Designing free trials that actually convert: Personal fav tips - LogRocket Blog

Traditional free trials are no longer effective; businesses must actively market them.

Reframing language around trials can improve user engagement and conversion rates.

fromShopify

Marketing

10 Proven Strategies for Boosting Ecommerce ROI (2024) - Shopify

Ecommerce ROI is essential for validating marketing expenses and ensuring sustainable customer acquisition costs.

fromDigiday

Marketing

How to expand programmatic advertising up the funnel, with TripAdvisor's Matteo Balzani

Programmatic advertising must constantly refill the customer funnel for sustained growth and competition.

fromThe Drum

Marketing

Why it's time to go beyond customer acquisition

Brands must prioritize customer activation alongside acquisition to foster loyalty and engagement.

Using data and insights is vital for creating personalized experiences that keep customers engaged.

Understanding customer preferences is essential for brands aiming to build sustainable relationships.

fromLogRocket Blog

Growth hacking

Designing free trials that actually convert: Personal fav tips - LogRocket Blog

Traditional free trials are no longer effective; businesses must actively market them.

Reframing language around trials can improve user engagement and conversion rates.

more#marketing-strategy

Marketing tech

fromCoinDesk

Crypto Ad-Tech Shop Builds 'Retargeting' Service to Reel in Likely Customers

Web3 marketing is evolving with innovative targeting methods despite the complexities surrounding user anonymity and data privacy.

fromForbes

Marketing tech

How To Build An Effective Lead Nurturing Strategy

Effective lead nurturing increases potential buyers' trust and timing for purchase decisions.

Understanding lead types helps tailor content to meet their specific needs during the buyer's journey.

#inbound-marketing

Marketing tech

Struggling To Capture Leads? Here Are 10 SaaS Inbound Marketing Tactics To Turn Clicks Into Conversions

SaaS inbound marketing emphasizes attracting targeted leads through quality content over traditional advertising tactics.

Implementing a strong inbound marketing strategy is crucial for sustainable growth in the SaaS industry.

fromThe Network Journal

Marketing

The Sales Secret You Don't Want to Know

Inbound marketing generates leads, but outbound sales create customers by proactively reaching out and closing deals.

Marketing tech

Struggling To Capture Leads? Here Are 10 SaaS Inbound Marketing Tactics To Turn Clicks Into Conversions

SaaS inbound marketing emphasizes attracting targeted leads through quality content over traditional advertising tactics.

Implementing a strong inbound marketing strategy is crucial for sustainable growth in the SaaS industry.

fromThe Network Journal

Marketing

The Sales Secret You Don't Want to Know

Inbound marketing generates leads, but outbound sales create customers by proactively reaching out and closing deals.

more#inbound-marketing

Marketing tech

fromTechCrunch

fromSearch Engine Roundtable

Adapty releases a web-based solution for app makers to earn money outside app stores | TechCrunch

Adapty's FunnelFox helps app makers acquire customers through web funnels to avoid app store fees.

Online marketing

Google Shopping Ads With First Order Discount Label

Google Merchant Center now has a field for 'first order' discounts, visible in Google Shopping Ads.

Travel

fromSkift

2 months ago

Tripadvisor's Perplexity Deal: AI for Customer Acquisition Is Now a Thing in Travel

Tripadvisor's partnership with AI engine Perplexity is enhancing customer acquisition by attracting high-intent users.

2 months ago

Why marketing should own sales enablement technologies | MarTech

Integrating marketing into sales enablement technologies enhances sales efficiency and effectiveness.

fromHackernoon

Social media marketing

This 7-Step Framework Guided Me to $300K in Monthly Revenue | HackerNoon

Building on existing networks can significantly boost initial customer acquisition.

Asking for feedback, rather than pushing sales, opens doors for collaboration.

A targeted LinkedIn strategy is essential for reaching the right audience.

Small businesses are bracing for TikTok ban

A TikTok ban could severely impact small businesses reliant on the platform for growth and customer outreach.

fromTechRadar

3 months ago

Marketing

Entrepreneurs reveal the biggest challenges they faced when launching an online business

Small and medium-sized business owners face significant challenges attracting customers and building trust due to limited resources.

Search engine optimization and diverse traffic sources are essential strategies for increasing website traffic.

fromSTLtoday.com

fromStratechery by Ben Thompson

Small businesses are bracing for TikTok ban

A TikTok ban could severely impact small businesses reliant on the platform for growth and customer outreach.

fromTechRadar

3 months ago

Marketing

Entrepreneurs reveal the biggest challenges they faced when launching an online business

Small and medium-sized business owners face significant challenges attracting customers and building trust due to limited resources.

Search engine optimization and diverse traffic sources are essential strategies for increasing website traffic.

How to Make a Powerful Business Growth Engine

A growth engine optimizes customer acquisition by mapping out the entire journey, improving clarity and scalability.

3 months ago

Marketing

AI's Uneven Arrival

Box's IPO journey illustrates how SaaS companies can justify initial losses by emphasizing long-term customer value and acquisition strategies.

#social-media-marketing

fromChicago Tribune

Marketing

Small businesses brace themselves for potentially disruptive TikTok ban

A potential TikTok ban could severely impact small businesses reliant on the platform for customer engagement and revenue generation.

fromHackernoon

Startup companies

The SaaS That I'm Building in Public Made $534.76 in Revenue in the First 2 Weeks After Launch | HackerNoon

Building a product to solve your own problem can lead to unexpected success in customer acquisition.

fromChicago Tribune

Small businesses brace themselves for potentially disruptive TikTok ban

A potential TikTok ban could severely impact small businesses reliant on the platform for customer engagement and revenue generation.

fromHackernoon

more#social-media-marketing

Startup companies

The SaaS That I'm Building in Public Made $534.76 in Revenue in the First 2 Weeks After Launch | HackerNoon

Building a product to solve your own problem can lead to unexpected success in customer acquisition.

fromPractical Ecommerce

Artificial intelligence

New Ecommerce Tools: December 26, 2024

Ecommerce merchants can leverage new tools like Google Merchant Center's first-order discounts to attract new customers.

AI-driven order management systems are transforming inventory and fulfillment processes for retailers.

fromShopify

Marketing

What Is Growth Marketing? Tips + Techniques (2024) - Shopify

Growth marketing focuses on generating revenue efficiently through data-driven strategies rather than just increasing size.