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Marketing
fromRetail Dive
1 week ago

American Eagle's celebrity marketing drew outcry - and new customers

American Eagle's celebrity-driven campaigns generated massive impressions and 700,000 new customers despite controversy, producing national momentum and strong limited-edition product demand.
#goodharts-law
more#goodharts-law
Marketing
fromForbes
2 weeks ago

The Hidden Domain Tax: How Weak Names Quietly Hold Back Growth

A clunky or weak domain name quietly reduces conversions and trust, compounding into significant customer and revenue loss across marketing and growth funnels.
Startup companies
fromAol
3 weeks ago

How 10 independent brands found their first customers

Independent brands landed first customers through tactics like crowdfunding, local outreach, pop-ups, marketplaces, PR, social media, collaborations, retail partnerships, and paid advertising.
E-Commerce
fromDefector
3 weeks ago

Defector Is Celebrating Its Fifth Birthday By Giving You A Big Fat Discount | Defector

Defector celebrates its fifth anniversary, focusing on growth through subscriptions and enhancing its editorial offerings.
fromDigiday
3 weeks ago

Here's what marketers want from Meta's Superintelligence Labs

Marketers expect AI tools that enhance conversion rates or lower customer acquisition costs, rather than just theoretical insights. $64 to $72 billion is expected in 2025 capex, emphasizing the need for practical financial returns.
Marketing
#draftkings
more#draftkings
Marketing
fromGeeky Gadgets
1 month ago

Simplify Marketing : How AI Levels the Playing Field for Everyone

AI tools simplify marketing processes, allowing founders and product owners without formal training to achieve professional-grade results in customer acquisition and business growth.
#marketing-strategies
fromDigiday
1 month ago
Marketing

With performance channels under scrutiny, these marketers are testing out brand-first strategies

fromDigiday
1 month ago
Marketing

With performance channels under scrutiny, these marketers are testing out brand-first strategies

more#marketing-strategies
#d2c
more#d2c
E-Commerce
fromBlack Enterprise
2 months ago

Boost Your Bottom Line: 5 Strategies For Business Cost Cutting

Economic conditions are beyond control, but businesses can reduce operating costs to enhance financial flexibility.
fromAdExchanger
2 months ago

Scibids Alum Eric Schwartz Joins AI Sales Optimization Startup Scowtt As CRO | AdExchanger

At MIQ, I wanted to give clients the opportunity to do things themselves. We had traders that were building decision trees manually and making optimizations, so I thought, how can we automate, save time?
Marketing
E-Commerce
fromAol
2 months ago

Crafting connections: A business owner's guide to finding your customer base

Understanding customer acquisition is key to business success.
Pre-launch demand generation is essential for validating product interest.
#ai
more#ai
fromForbes
3 months ago

Moving Beyond Vanity Metrics: Marketing KPIs That Matter To The C-Suite

Vanity metrics can inflate an ego but often mislead organizations about genuine progress towards their business goals.
Marketing tech
Growth hacking
fromClickUp
3 months ago

25+ Best Growth Marketing Agencies for 2025 | ClickUp

Partnering with a specialized growth marketing agency is essential for leveraging data-driven strategies to boost customer acquisition and retention.
Marketing tech
fromMarTech
3 months ago

How to integrate CTV with other PPC channels for a full-funnel growth loop | MarTech

CTV is set to grow rapidly in advertising due to its unique ability for storytelling and digital targeting options.
Strategic use of CTV can enhance overall marketing performance and is best added when other channels struggle.
Marketing tech
fromTearsheet
4 months ago

Announcing: These companies are the winners of Tearsheet's 2025 Marketing Awards - Tearsheet

Tearsheet's Marketing Awards recognize innovation in financial services marketing, focusing on customer acquisition and branding.
April's 'Dream Big, Sleep Easy' campaign exemplified creativity, sparking engagement and partnerships at Money 20/20.
Citi transformed its email marketing approach, setting a new standard in product promotion.
Marketing tech
fromMarTech
4 months ago

5 drivers of full-funnel growth with CRM and CDP data | MarTech

Deeper integration between marketing platforms and customer data systems is essential for optimizing customer acquisition and long-term value.
London startup
fromTESLARATI
4 months ago

T-Mobile is offering Starlink Cellular and a 5G trial to rivals

T-Mobile's Starlink cellular service aims to attract new customers by offering satellite connectivity even to rival carrier users.
Media industry
fromeLearning Industry
4 months ago

Paid Media Examples: Channels, Strategies, And How To Use Them Effectively

Paid media encompasses all digital advertising strategies, with the PESO Model enhancing marketing through a combination of paid, earned, shared, and owned media.
fromLogRocket Blog
4 months ago

Designing free trials that actually convert: Personal fav tips - LogRocket Blog

Avoid the word "trial"—users are tired of it, and focusing on value instead can reposition the product as a reward rather than a risk.
Growth hacking
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