#customer-acquisition
#customer-acquisition

Establish Lifetime Clientele With Excellent Customer Care

Customer acquisition can be expensive, so businesses should focus on retaining existing customers.

Engaging with customers on social media and creating loyalty programs can help to retain customers. [ more ]

Uxmatters

UX design

The User Experience of Onboarding

Customer retention is more profitable than customer acquisition.

Onboarding should aim to establish credibility, communicate core value, set up the product, encourage regular usage, and guide users to a steady state. [ more ]

Forbes

7 Spending Mistakes To Avoid In E-Commerce

Avoid over-reliance on paid advertising and diversify marketing efforts.

Prioritize customer retention strategies over customer acquisition. [ more ]

morecustomer-retention

email-marketing

beehiiv Blog

Deliverability

Emails That Drive Growth: Harness the Power of Acquisition Email Marke

Email marketing is effective for customer acquisition.

Personalization, targeted campaigns, and valuable content are essential for successful email marketing. [ more ]

Hubspot

Deliverability

25 Healthcare Email Examples and Templates I Love (For Your Inspiration)

Email marketing is crucial for healthcare brands for lead nurturing and customer acquisition.

Crafting healthcare emails with clear content, unique names, and valuable resources can enhance engagement and ROI. [ more ]

AdExchanger

DTC Brands Are Trying Email, Since Social Alone Won't Cut It | AdExchanger

Brands are shifting focus to email marketing post third-party cookie disappearance.

Partnerships like Wildgrain's with LiveIntent resulted in lower CAC and extended reach. [ more ]

Forbes

Council Post: 20 Ways Startups With Limited Marketing Budgets Can Thrive

Position yourself as an authority on established platforms to save money on building your own website traffic.

Establish strategic partnerships with businesses or influencers to expand your reach on a limited budget.

Offer a solution to a real problem and showcase early success to attract customers. [ more ]

Sourcing Journal

Artificial intelligence

Amex Finds Small Businesses Look to AI, Social Media This Holiday

The holiday season is crucial for small businesses' financial health

Small businesses are focusing on new customer acquisition and increasing sales during the holidays [ more ]

moremarketing

www.independent.co.uk

2 weeks ago

Business

Sainsbury's set for strong' profit growth despite deliveries glitch

Sainsbury's reports strong profit growth by emphasizing affordable prices and focusing on food, leading to increased customer base. [ more ]

Digiday

2 weeks ago

Artificial intelligence

With Firefly Image 3, Adobe aims to integrate more AI tools for various apps

Adobe releases Firefly Image 3 with new features for creating photorealistic images and improving user experience. [ more ]

Forbes

Artificial intelligence

Council Post: 17 Ways Small Businesses Can Leverage AI To Boost Customer Acquisition Efforts

Small businesses can leverage AI to boost customer acquisition efforts.

Identifying areas where AI can streamline operations and generate compelling content are two ways to use AI for customer acquisition. [ more ]

Modern Retail

3 weeks ago

'Influencers are not cutting it': Overheard at the Modern Retail Commerce Summit

Retailers face challenges balancing cash flow and customer acquisition costs. [ more ]

eLearning Industry

3 weeks ago

Growth Hacking Strategies: Transform HR Tech Companies Into Client Magnets

Growth hacking involves rapid expansion through testing techniques; HR tech companies should focus on analyzing strategies through the growth funnel stages. [ more ]

Practical Ecommerce

Don't Outsource Revenue, Says Hair Growth Founder

Faraz Khan founded Fully Vital in 2021, selling hair wellness products targeted at women over 40.

He learned the importance of not outsourcing revenue for customer acquisition, counting it as one of his biggest regrets. [ more ]

Sfgate

Why Your Startup Should Work With a Marketing Agency

Marketing is crucial for startup success, contributing to brand awareness, customer acquisition, and revenue growth.

Working with a startup marketing agency can greatly enhance the success of a product launch and overall business growth. [ more ]

LogRocket Blog

An overview of effective customer acquisition - LogRocket Blog

Customer acquisition is essential for business survival amid fierce competition and digital proliferation.

Adapting acquisition strategies with data insights and customer-centricity is crucial for long-term success. [ more ]

www.fastcompany.com

Allbirds and Outdoor Voices wanted to be the next Nike and Lululemon. Here's what went wrong

Direct-to-consumer (DTC) brands are facing challenges in achieving profitability despite significant investments.

Struggles of pioneering DTC brands like Allbirds and Outdoor Voices highlight the pressure for growth and the need for a sustainable business model. [ more ]

Shopify

What is CPM Marketing? Your New Tool for Brand Awareness (2024) - Shopify

CPM marketing allows paying based on impressions, boosting brand awareness and customer acquisition.

Effective CPM campaigns can lead to improved brand recognition and cost-efficient customer acquisition. [ more ]

Digiday

How Zola CMO Victoria Vaynberg has introduced a new brand to expand its audience

Zola shifted to include a baby registry service, focusing on organic growth through existing customers.

Zola's marketing strategy involves leveraging word-of-mouth, existing community, and testing and learning from various channels. [ more ]

Shopify

Web design

How To Create Gift Cards for Your Business

Selling digital gift cards can help brick-and-mortar businesses enter the online market quickly and gain immediate cash flow.

Creating gift cards offers benefits like boosted cash flow, attracting new customers, running promotions, and easy fulfillment and redemption. [ more ]

Forbes

Council Post: Understanding The Nuts And Bolts Of Growth Marketing

Growth marketing involves building systems, tools, and campaigns to achieve business objectives through measurable growth and rapid experimentation.

Growth marketing focuses on tactics like content marketing, social media advertising, and PR to create brand visibility and drive customer acquisition and revenue. [ more ]

TechCrunch

Zupyak's unique startup journey - Building companies without a fixed idea | TechCrunch

Building a startup without a fixed idea can still be successful

Finding new and cheaper ways to acquire customers through content marketing is important for startups and small businesses

Continuous testing and adaptation are key to successful growth and marketing [ more ]

LogRocket Blog

How to build a self-serve product strategy - LogRocket Blog

Successful products like Slack, Dropbox, and Airtable have used self-serve product strategies to drive growth.

Self-serve product strategies lower barriers to adoption and have lower customer acquisition costs. [ more ]

Hubspot

Email Marketing for Hotels - How to Get It Right

Email marketing is a unique challenge for the hospitality industry, with varying customer acquisition periods and low retention rates.

Hotels can benefit from leveraging email marketing successfully to engage potential customers and boost bookings. [ more ]

eLearning Industry

9 Tips On How To Get People To Buy Your Product And Beat Other eLearning Competitors

Effective customer acquisition is crucial for success in the eLearning market.

Standout eLearning companies prioritize robust customer engagement strategies. [ more ]

MarTech

How one tech company is doing marketing without cookies | MarTech

Half of marketing professionals are not prepared for the deprecation of third-party cookies

Getting rid of cookies can have unexpected challenges and impacts on marketing [ more ]

TechCrunch

Startup companies

Look at your startup's CAC to decide if you should launch another product | TechCrunch

Startups traditionally focused on a single product, but now there is a shift towards having multiple products or being a compound startup.

The value of customer acquisition compared to new product development is changing, with customer acquisition becoming more expensive. [ more ]

Payments Dive

Remitly taps ads to woo new clients

Remitly boosted its advertising budget to build its brand and attract new customers.

The company increased online ads and targeted brand marketing to drive customer acquisition. [ more ]

MarTech

Business intelligence

The power of customer data across the journey: Acquisition | MarTech

Understanding customer needs allows for improving offerings and building lasting relationships.

Data plays a crucial role in acquiring and educating new customers. [ more ]

MarTech

How to optimize sales and marketing processes for efficient customer acquisition | MarTech

Cost-effective customer acquisition is about increasing efficiency, not reducing expenses or hiring more salespeople

Automating processes and streamlining CRM can significantly boost sales team productivity [ more ]

The Bootstrapped Founder