The Chief Marketing Officer (CMO) position has undergone significant changes in recent years, expanding its scope and responsibilities due to digital capabilities and data analytics. As marketing leaders leverage advanced technologies like AI, they face increased expectations to optimize strategies while managing larger operational workloads. This evolution requires CMOs to not only focus on customer acquisition and retention but also enhance brand awareness and customer experiences through personalized marketing efforts such as mass customization and microtargeting.
The role of the Chief Marketing Officer (CMO) has expanded significantly, driven by digital transformation which has increased responsibilities and elevated expectations for strategic optimization.
Marketing leaders are now expected to employ data and digital technology, including AI, to drive customer acquisition and retention, requiring a shift in traditional marketing practices.
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