Fermàt Commerce provides software for customized customer journeys shifting from a traditional sales funnel to a hub and spoke model focused on conversion. [ more ]
Chief Marketers Around the World Share Their 2024 Priorities
Artificial intelligence will be the top priority for marketers in 2024, replacing sustainability as their focus.
The use of AI, machine learning, and marketing automation beat out other priorities such as content creation, emotional branding, and omnichannel marketing.
Marketers believe that successful marketing will be able to connect artificial and emotional intelligence, emphasizing the importance of creativity in the midst of AI advancements. [ more ]
Why the CMO needs to learn to speak the language of other c-suite execs
CMOs struggle with excessive marketing jargon when communicating with other c-level executives, affecting their tenure and effectiveness in the role. [ more ]
3 steps to determine if AI is the answer to your problem | MarTech
Marketers are being told to embrace AI, but many CMOs and CEOs don't understand how it fits into their marketing strategies or what problems it solves.
The demand for AI in marketing is similar to when CMOs hired data scientists, but lacked understanding of the problems being solved. [ more ]