#cmo

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#business-growth

How CMOs are redefining their strategic impact

Marketing departments must evolve into strategic growth engines, focusing on brand identity and demand generation for business growth.

How CMOs can master marketing metrics in the language of the C-suite

CMOs must prove marketing's ROI and link it directly to business growth despite increasing measurement challenges.

The CMOs Who Became CEOs in 2024

CMOs are increasingly being promoted to CEO roles as their responsibilities evolve to drive company growth.

How CMOs are redefining their strategic impact

Marketing departments must evolve into strategic growth engines, focusing on brand identity and demand generation for business growth.

How CMOs can master marketing metrics in the language of the C-suite

CMOs must prove marketing's ROI and link it directly to business growth despite increasing measurement challenges.

The CMOs Who Became CEOs in 2024

CMOs are increasingly being promoted to CEO roles as their responsibilities evolve to drive company growth.
morebusiness-growth
#marketing

Longtime PepsiCo Marketer Todd Kaplan Exits

Pepsi CMO Todd Kaplan steps down after 17 years to pursue new opportunities, leaving position vacant at a time of change for PepsiCo.

Council Post: How The Role Of The Chief Marketing Officer Is Changing

The role of the CMO has drastically evolved due to the rise of digital marketing channels.
Traditional marketing mediums are increasingly being overshadowed by digital platforms.

OpenAI Appoints Kate Rouch as Its First CMO

OpenAI has appointed its first CMO, Kate Rouch, to enhance marketing efforts for ChatGPT and its mission towards AGI.

Marketing data security threats are rising: Where CMOs see gaps

CMOs recognize the importance of marketing-security partnerships, but many struggle to collaborate effectively outside of crisis situations.

The 2024 Marketing Vanguard Award Winners Leading With Bravery and Creativity

CMOs play a critical role in shaping business strategies and outcomes, navigating a complex and rapidly changing environment.

The Rise of Synthetic Reality in Digital Media

CMSWire is a vital resource for CMOs and customer experience leaders seeking actionable insights and data.

Longtime PepsiCo Marketer Todd Kaplan Exits

Pepsi CMO Todd Kaplan steps down after 17 years to pursue new opportunities, leaving position vacant at a time of change for PepsiCo.

Council Post: How The Role Of The Chief Marketing Officer Is Changing

The role of the CMO has drastically evolved due to the rise of digital marketing channels.
Traditional marketing mediums are increasingly being overshadowed by digital platforms.

OpenAI Appoints Kate Rouch as Its First CMO

OpenAI has appointed its first CMO, Kate Rouch, to enhance marketing efforts for ChatGPT and its mission towards AGI.

Marketing data security threats are rising: Where CMOs see gaps

CMOs recognize the importance of marketing-security partnerships, but many struggle to collaborate effectively outside of crisis situations.

The 2024 Marketing Vanguard Award Winners Leading With Bravery and Creativity

CMOs play a critical role in shaping business strategies and outcomes, navigating a complex and rapidly changing environment.

The Rise of Synthetic Reality in Digital Media

CMSWire is a vital resource for CMOs and customer experience leaders seeking actionable insights and data.
moremarketing
#marketing-strategy

Meet the 10 visionary CMOs shaping their brands' roles in business and culture

The role of the CMO has evolved significantly, becoming crucial for brand growth and adaptation amidst media fragmentation.

"The role of the CMO changed a lot" in the last four years, says Nice CMO Einat Weiss

Effective marketing requires a balance of creativity and data-driven decision-making.

What's the most underrated power in the CMO toolkit?

A new CMO's strategy can only succeed if it aligns with the existing company culture, making cultural fluency essential.

Taco Bell CMO Reveals Path From Social Media to Leadership

CMO career paths vary; Montgomery's success through curiosity, adaptability, and hands-on involvement.

Meet the 10 visionary CMOs shaping their brands' roles in business and culture

The role of the CMO has evolved significantly, becoming crucial for brand growth and adaptation amidst media fragmentation.

"The role of the CMO changed a lot" in the last four years, says Nice CMO Einat Weiss

Effective marketing requires a balance of creativity and data-driven decision-making.

What's the most underrated power in the CMO toolkit?

A new CMO's strategy can only succeed if it aligns with the existing company culture, making cultural fluency essential.

Taco Bell CMO Reveals Path From Social Media to Leadership

CMO career paths vary; Montgomery's success through curiosity, adaptability, and hands-on involvement.
moremarketing-strategy
#cio

2025 will be the year of the CIO and CMO collaboration

CIOs and CMOs must collaborate to enhance customer experience and drive innovation in 2025.

How to make the CMO your best friend | Computer Weekly

CMOs must work closely with CIOs to align marketing strategies with technology advancements.

2025 will be the year of the CIO and CMO collaboration

CIOs and CMOs must collaborate to enhance customer experience and drive innovation in 2025.

How to make the CMO your best friend | Computer Weekly

CMOs must work closely with CIOs to align marketing strategies with technology advancements.
morecio
#marketing-strategies

Nike's move to brand thinking over quick wins shows boardrooms are relearning patience

Current challenges at Nike highlight the importance of effective marketing strategies in maintaining brand value and market position.

Diadora Hires Ryan Eckel, Former President of Tracksmith, as Its Next US Chief Marketing Officer

Diadora hires Ryan Eckel as U.S. CMO to drive marketing strategies and brand visibility.

7-Eleven, Kellanova & Milani Cosmetics CMOs Share Bold Takes

CMOs gather at ADWEEK Marketing Vanguard Summit to discuss industry challenges and innovations.

Nike's move to brand thinking over quick wins shows boardrooms are relearning patience

Current challenges at Nike highlight the importance of effective marketing strategies in maintaining brand value and market position.

Diadora Hires Ryan Eckel, Former President of Tracksmith, as Its Next US Chief Marketing Officer

Diadora hires Ryan Eckel as U.S. CMO to drive marketing strategies and brand visibility.

7-Eleven, Kellanova & Milani Cosmetics CMOs Share Bold Takes

CMOs gather at ADWEEK Marketing Vanguard Summit to discuss industry challenges and innovations.
moremarketing-strategies
#advertising

Coke, Doritos, Spotify & more go for gold as The Drum Awards Festival nominees announced

The Drum Awards Festival 2024 celebrates outstanding marketing campaigns from leading brands and agencies across multiple categories.

CMOs: It's Time To End The Age Of BS | AdExchanger

Less than half of CMOs believe they can prove the value of their organization's efforts
Marketing teams are facing a crisis of declining efficacy due to ineffective tools and vulnerability to fraud

Coke, Doritos, Spotify & more go for gold as The Drum Awards Festival nominees announced

The Drum Awards Festival 2024 celebrates outstanding marketing campaigns from leading brands and agencies across multiple categories.

CMOs: It's Time To End The Age Of BS | AdExchanger

Less than half of CMOs believe they can prove the value of their organization's efforts
Marketing teams are facing a crisis of declining efficacy due to ineffective tools and vulnerability to fraud
moreadvertising
#digital-advertising

Digital Media Executive, Kerel Cooper, Joins GumGum as Chief Marketing Officer

Kerel Cooper appointed as GumGum's CMO, to revolutionize mindset-first advertising approach.

Marketecture Buys AdTechGod (No, Really) | AdExchanger

Marketecture acquired AdTechGod and AdTech Forum to expand ad industry trade news and media.

Digital Media Executive, Kerel Cooper, Joins GumGum as Chief Marketing Officer

Kerel Cooper appointed as GumGum's CMO, to revolutionize mindset-first advertising approach.

Marketecture Buys AdTechGod (No, Really) | AdExchanger

Marketecture acquired AdTechGod and AdTech Forum to expand ad industry trade news and media.
moredigital-advertising

StackAdapt Appoints Ryan Nelsen as Chief Marketing Officer

Ryan Nelsen appointed CMO of StackAdapt, with vast experience from leading companies like Qualtrics and MX.

Why the CMO needs to learn to speak the language of other c-suite execs

CMOs struggle with excessive marketing jargon when communicating with other c-level executives, affecting their tenure and effectiveness in the role.

How GenAI Bridges the Data Gap Between CMOs and CFOs - DATAVERSITY

Pressure on marketing budgets continues despite slight global economic improvement.
CMOs need to use data to demonstrate short-term impact and long-term brand interest to CFOs.

3 steps to determine if AI is the answer to your problem | MarTech

Marketers are being told to embrace AI, but many CMOs and CEOs don't understand how it fits into their marketing strategies or what problems it solves.
The demand for AI in marketing is similar to when CMOs hired data scientists, but lacked understanding of the problems being solved.
#CMO

Verizon appoints former Twitter, Peloton executive as CMO

Verizon has appointed Leslie Berland as its new CMO and EVP to revive marketing efforts for its consumer sector.
Berland, who previously served as CMO at Twitter and Peloton, will report directly to CEO Hans Vestberg.

Guild hires Adam O'Daniel as chief marketing officer

Adam O'Daniel joins Guild Mortgage as SVP and CMO, a newly created role
Guild Mortgage aims to expand its brand presence nationally and enhance its marketing initiatives

Verizon appoints former Twitter, Peloton executive as CMO

Verizon has appointed Leslie Berland as its new CMO and EVP to revive marketing efforts for its consumer sector.
Berland, who previously served as CMO at Twitter and Peloton, will report directly to CEO Hans Vestberg.

Guild hires Adam O'Daniel as chief marketing officer

Adam O'Daniel joins Guild Mortgage as SVP and CMO, a newly created role
Guild Mortgage aims to expand its brand presence nationally and enhance its marketing initiatives
moreCMO

What Is A CMO? The Head Of Marketing Role Explained (And Tips To Be Successful)

Understanding the roles and responsibilities of a CMO or Head of Marketing is crucial for achieving revenue growth and innovation.
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