How AI Agents Are Transforming Marketing AutomationCMSWire's Marketing & CX Leadership channel offers insights for CMOs and customer experience innovators.
Longtime PepsiCo Marketer Todd Kaplan ExitsPepsi CMO Todd Kaplan steps down after 17 years to pursue new opportunities, leaving position vacant at a time of change for PepsiCo.
Council Post: How The Role Of The Chief Marketing Officer Is ChangingThe role of the CMO has drastically evolved due to the rise of digital marketing channels.Traditional marketing mediums are increasingly being overshadowed by digital platforms.
OpenAI Appoints Kate Rouch as Its First CMOOpenAI has appointed its first CMO, Kate Rouch, to enhance marketing efforts for ChatGPT and its mission towards AGI.
Marketing data security threats are rising: Where CMOs see gapsCMOs recognize the importance of marketing-security partnerships, but many struggle to collaborate effectively outside of crisis situations.
The 2024 Marketing Vanguard Award Winners Leading With Bravery and CreativityCMOs play a critical role in shaping business strategies and outcomes, navigating a complex and rapidly changing environment.
How AI Agents Are Transforming Marketing AutomationCMSWire's Marketing & CX Leadership channel offers insights for CMOs and customer experience innovators.
Longtime PepsiCo Marketer Todd Kaplan ExitsPepsi CMO Todd Kaplan steps down after 17 years to pursue new opportunities, leaving position vacant at a time of change for PepsiCo.
Council Post: How The Role Of The Chief Marketing Officer Is ChangingThe role of the CMO has drastically evolved due to the rise of digital marketing channels.Traditional marketing mediums are increasingly being overshadowed by digital platforms.
OpenAI Appoints Kate Rouch as Its First CMOOpenAI has appointed its first CMO, Kate Rouch, to enhance marketing efforts for ChatGPT and its mission towards AGI.
Marketing data security threats are rising: Where CMOs see gapsCMOs recognize the importance of marketing-security partnerships, but many struggle to collaborate effectively outside of crisis situations.
The 2024 Marketing Vanguard Award Winners Leading With Bravery and CreativityCMOs play a critical role in shaping business strategies and outcomes, navigating a complex and rapidly changing environment.
Will a 'rebrand' of the CMO create a better balance between brand and performance marketing?Brands are shifting focus back to brand marketing amid performance marketing concerns.
Meet the 10 visionary CMOs shaping their brands' roles in business and cultureThe role of the CMO has evolved significantly, becoming crucial for brand growth and adaptation amidst media fragmentation.
UTA Agent Chloe Popescu Named Oscar de la Renta Chief Marketing OfficerChloe Popescu is appointed as CMO at Oscar de la Renta to enhance brand management and culture connection.
OpenAI to Air Its First Super Bowl AdOpenAI will make its Super Bowl ad debut, emphasizing increased marketing efforts under new CMO Kate Rouch.
"The role of the CMO changed a lot" in the last four years, says Nice CMO Einat WeissEffective marketing requires a balance of creativity and data-driven decision-making.
What's the most underrated power in the CMO toolkit?A new CMO's strategy can only succeed if it aligns with the existing company culture, making cultural fluency essential.
Will a 'rebrand' of the CMO create a better balance between brand and performance marketing?Brands are shifting focus back to brand marketing amid performance marketing concerns.
Meet the 10 visionary CMOs shaping their brands' roles in business and cultureThe role of the CMO has evolved significantly, becoming crucial for brand growth and adaptation amidst media fragmentation.
UTA Agent Chloe Popescu Named Oscar de la Renta Chief Marketing OfficerChloe Popescu is appointed as CMO at Oscar de la Renta to enhance brand management and culture connection.
OpenAI to Air Its First Super Bowl AdOpenAI will make its Super Bowl ad debut, emphasizing increased marketing efforts under new CMO Kate Rouch.
"The role of the CMO changed a lot" in the last four years, says Nice CMO Einat WeissEffective marketing requires a balance of creativity and data-driven decision-making.
What's the most underrated power in the CMO toolkit?A new CMO's strategy can only succeed if it aligns with the existing company culture, making cultural fluency essential.
How Beats navigates being at the forefront of culture, not culture warsBeats is launching a major marketing campaign as it approaches its 20th anniversary, focusing on cultural relevance and navigating modern social issues.
How CMOs are redefining their strategic impactMarketing departments must evolve into strategic growth engines, focusing on brand identity and demand generation for business growth.
How CMOs can master marketing metrics in the language of the C-suiteCMOs must prove marketing's ROI and link it directly to business growth despite increasing measurement challenges.
The CMOs Who Became CEOs in 2024CMOs are increasingly being promoted to CEO roles as their responsibilities evolve to drive company growth.
How CMOs are redefining their strategic impactMarketing departments must evolve into strategic growth engines, focusing on brand identity and demand generation for business growth.
How CMOs can master marketing metrics in the language of the C-suiteCMOs must prove marketing's ROI and link it directly to business growth despite increasing measurement challenges.
The CMOs Who Became CEOs in 2024CMOs are increasingly being promoted to CEO roles as their responsibilities evolve to drive company growth.
2025 will be the year of the CIO and CMO collaborationCIOs and CMOs must collaborate to enhance customer experience and drive innovation in 2025.
How to make the CMO your best friend | Computer WeeklyCMOs must work closely with CIOs to align marketing strategies with technology advancements.
2025 will be the year of the CIO and CMO collaborationCIOs and CMOs must collaborate to enhance customer experience and drive innovation in 2025.
How to make the CMO your best friend | Computer WeeklyCMOs must work closely with CIOs to align marketing strategies with technology advancements.
Nike's move to brand thinking over quick wins shows boardrooms are relearning patienceCurrent challenges at Nike highlight the importance of effective marketing strategies in maintaining brand value and market position.
Diadora Hires Ryan Eckel, Former President of Tracksmith, as Its Next US Chief Marketing OfficerDiadora hires Ryan Eckel as U.S. CMO to drive marketing strategies and brand visibility.
7-Eleven, Kellanova & Milani Cosmetics CMOs Share Bold TakesCMOs gather at ADWEEK Marketing Vanguard Summit to discuss industry challenges and innovations.
Nike's move to brand thinking over quick wins shows boardrooms are relearning patienceCurrent challenges at Nike highlight the importance of effective marketing strategies in maintaining brand value and market position.
Diadora Hires Ryan Eckel, Former President of Tracksmith, as Its Next US Chief Marketing OfficerDiadora hires Ryan Eckel as U.S. CMO to drive marketing strategies and brand visibility.
7-Eleven, Kellanova & Milani Cosmetics CMOs Share Bold TakesCMOs gather at ADWEEK Marketing Vanguard Summit to discuss industry challenges and innovations.
Coke, Doritos, Spotify & more go for gold as The Drum Awards Festival nominees announcedThe Drum Awards Festival 2024 celebrates outstanding marketing campaigns from leading brands and agencies across multiple categories.
Digital Media Executive, Kerel Cooper, Joins GumGum as Chief Marketing OfficerKerel Cooper appointed as GumGum's CMO, to revolutionize mindset-first advertising approach.
Marketecture Buys AdTechGod (No, Really) | AdExchangerMarketecture acquired AdTechGod and AdTech Forum to expand ad industry trade news and media.
Digital Media Executive, Kerel Cooper, Joins GumGum as Chief Marketing OfficerKerel Cooper appointed as GumGum's CMO, to revolutionize mindset-first advertising approach.
Marketecture Buys AdTechGod (No, Really) | AdExchangerMarketecture acquired AdTechGod and AdTech Forum to expand ad industry trade news and media.
StackAdapt Appoints Ryan Nelsen as Chief Marketing OfficerRyan Nelsen appointed CMO of StackAdapt, with vast experience from leading companies like Qualtrics and MX.
Why the CMO needs to learn to speak the language of other c-suite execsCMOs struggle with excessive marketing jargon when communicating with other c-level executives, affecting their tenure and effectiveness in the role.
How GenAI Bridges the Data Gap Between CMOs and CFOs - DATAVERSITYPressure on marketing budgets continues despite slight global economic improvement.CMOs need to use data to demonstrate short-term impact and long-term brand interest to CFOs.
What Is A CMO? The Head Of Marketing Role Explained (And Tips To Be Successful)Understanding the roles and responsibilities of a CMO or Head of Marketing is crucial for achieving revenue growth and innovation.