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fromMarketing Dive
2 days ago

Shake Shack appoints first chief brand officer

Fanuele will support Shake Shack's marketing strategy by overseeing advertising, paid media, and insights and analytics and work alongside Steph So, chief growth officer, and Luke DeRouen, chief communications officer. Shake Shack has tested paid media programs in various markets, leading to positive results. The company's marketing will focus on setting Shake Shack apart from fast food competitors, by showcasing premium menu items and the brand's identity.
Marketing
Real estate
fromwww.housingwire.com
6 days ago

MoxiWorks names Kim Koraca chief marketing officer

Kim Koraca will lead MoxiWorks marketing during platform expansion and AI feature rollout, bringing extensive real estate tech marketing leadership and growth experience.
Marketing
fromBusiness Insider
1 week ago

I'm the former Netflix CMO, a current 'Real Housewife', and cohost with Jimmy Fallon. I start my day by talking to God.

Bozoma Saint John wakes at 5:30 a.m. to pray and meditate while balancing leadership of a hair-care company, single motherhood, reality-TV work, and hosting.
Marketing
fromCMSWire.com
3 weeks ago

Marketers Are Losing the Inbox to AI

A central resource offering actionable research, editorial and opinion to support CMOs and customer experience leaders navigating complex customer, organizational and technical landscapes.
Marketing
fromHarvard Business Review
3 weeks ago

The Power of Being an Amateur

Established expertise often causes cognitive entrenchment, reducing mental flexibility, creativity, and adaptability despite providing recognition and authority.
Marketing
fromHackernoon
5 years ago

The Smarter Way to Get Marketing Leadership-No Babysitting, No Big Bills | HackerNoon

Hiring a full-time CMO often leads to wasted resources without achieving clear growth strategies.
fromDigiday
2 months ago

WPP has its next CEO - but what do clients make of the heir apparent?

"I don't know what to think," one WPP client told Digiday on condition of anonymity. "I'm not sure it matters or how important the move is just yet."
Marketing
fromHubspot
1 month ago

How to go from marketer to CMO - 5 tactics that actually catapulted my career progression

One of the biggest mindset shifts I had to make as a marketing leader was learning to lead with the story, not the tactical plan. Early on, it's tempting to drive straight to strategy: Which campaigns should we run? Which channels should we optimize? But over time, I started to notice a pattern.
Marketing
Marketing tech
fromMarTech
3 months ago

The high cost of undervaluing experienced marketing leadership | MarTech

Companies are undervaluing marketing leadership, seeing it as a cost instead of a growth driver.
Hiring cheaper, less qualified marketing personnel risks revenue and growth.
Experienced marketers are being overlooked, despite their proven success and ability to drive growth.
Women in technology
fromTechCrunch
3 months ago

OpenAI's marketing head takes leave to undergo breast cancer treatment | TechCrunch

Kate Rouch is taking a three-month leave from OpenAI for breast cancer treatment, with Gary Briggs as interim head of marketing.
Marketing tech
fromForbes
4 months ago

Rethinking Leadership: Why Every High-Growth CMO Needs A Chief Of Staff

CMOs face increasing pressures due to a complex landscape and often have the shortest tenure among C-suite roles.
Marketing tech
fromMarketing Dive
5 months ago

Snap names first CMO in 2 years in lead-up to advertising showcase

Snap has appointed Grace Kao as chief marketing officer, signaling a shift in its marketing leadership and strategy.
Marketing tech
fromMarTech
5 months ago

Driving customer growth with value-based B2B marketing | MarTech

Value-based marketing is essential for growth in a saturated market.
B2B buyers prioritize meaningful solutions over mere product features.
Marketing tech
fromThe Drum
5 months ago

Judge of the Day: Mitin Chakraborty, head of marketing at Babyshop, Landmark Group

Mitin Chakraborty highlights the challenge of brand differentiation in uncertain markets while maintaining consistency across diverse regions.
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