#marketing-leadership

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fromDigiday
1 week ago

WPP has its next CEO - but what do clients make of the heir apparent?

"I don't know what to think," one WPP client told Digiday on condition of anonymity. "I'm not sure it matters or how important the move is just yet."
Marketing
fromHubspot
in 2 weeks

How to go from marketer to CMO - 5 tactics that actually catapulted my career progression

One of the biggest mindset shifts I had to make as a marketing leader was learning to lead with the story, not the tactical plan. Early on, it's tempting to drive straight to strategy: Which campaigns should we run? Which channels should we optimize? But over time, I started to notice a pattern.
Marketing
fromMarTech
1 month ago

The high cost of undervaluing experienced marketing leadership | MarTech

Companies are undervaluing marketing leadership, seeing it as a cost instead of a growth driver.
Hiring cheaper, less qualified marketing personnel risks revenue and growth.
Experienced marketers are being overlooked, despite their proven success and ability to drive growth.
Marketing tech
fromTechCrunch
1 month ago

OpenAI's marketing head takes leave to undergo breast cancer treatment | TechCrunch

"Earlier this year - just weeks into my dream job - I was diagnosed with invasive breast cancer... It's been the hardest season of life - for me, my husband, and our two young kids."
Women in technology
fromMotorTrend
2 months ago

How Mercedes CMO Melody Lee Is Selling an Idea, Not a Car

Melody Lee, as Mercedes-Benz's chief marketing officer, focuses on enhancing brand perception and cultural connections rather than solely on direct car sales.
Toronto startup
#cmos
more#cmos
Marketing tech
fromMarketing Dive
3 months ago

Snap names first CMO in 2 years in lead-up to advertising showcase

Snap has appointed Grace Kao as chief marketing officer, signaling a shift in its marketing leadership and strategy.
Marketing tech
fromMarTech
3 months ago

Driving customer growth with value-based B2B marketing | MarTech

Value-based marketing is essential for growth in a saturated market.
B2B buyers prioritize meaningful solutions over mere product features.
fromThe Drum
3 months ago

Judge of the Day: Mitin Chakraborty, head of marketing at Babyshop, Landmark Group

Demonstrating how the brand drives higher value through data and insights becomes crucial to justify premium positioning and resist price wars.
Marketing tech
Marketing tech
fromForbes
3 months ago

New CMO Study: CEO Trust Rises, But Strategic Influence Drops

Improved CEO-CMO relationships are evident, but CMOs are losing their impact on business growth, creating a concerning disconnect.
Marketing
fromAdweek
6 months ago

The Biggest CMO Moves of 2024

In 2024, significant changes in CMO roles reflect a trend of marketers ascending to executive positions, reshaping corporate leadership dynamics.
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