fromMotorTrend3 weeks agoHow Mercedes CMO Melody Lee Is Selling an Idea, Not a CarMelody Lee, as Mercedes-Benz's chief marketing officer, focuses on enhancing brand perception and cultural connections rather than solely on direct car sales.Toronto startup
Marketing techfromCMSWire.com1 month agoCopy, Paste, Automate: Who's Left in Marketing After AI?CMSWire offers vital insights and resources for CMOs and customer experience leaders.
fromForbes1 month agoMarketing techRethinking Leadership: Why Every High-Growth CMO Needs A Chief Of Staff
Marketing techfromCMSWire.com1 month agoCopy, Paste, Automate: Who's Left in Marketing After AI?CMSWire offers vital insights and resources for CMOs and customer experience leaders.
fromForbes1 month agoMarketing techRethinking Leadership: Why Every High-Growth CMO Needs A Chief Of Staff
Marketing techfromMarketing Dive1 month agoSnap names first CMO in 2 years in lead-up to advertising showcaseSnap has appointed Grace Kao as chief marketing officer, signaling a shift in its marketing leadership and strategy.
Marketing techfromMarTech1 month agoDriving customer growth with value-based B2B marketing | MarTechValue-based marketing is essential for growth in a saturated market.B2B buyers prioritize meaningful solutions over mere product features.
fromThe Drum1 month agoJudge of the Day: Mitin Chakraborty, head of marketing at Babyshop, Landmark GroupDemonstrating how the brand drives higher value through data and insights becomes crucial to justify premium positioning and resist price wars.Marketing tech
Marketing techfromForbes2 months agoNew CMO Study: CEO Trust Rises, But Strategic Influence DropsImproved CEO-CMO relationships are evident, but CMOs are losing their impact on business growth, creating a concerning disconnect.
MarketingfromAdweek5 months agoThe Biggest CMO Moves of 2024In 2024, significant changes in CMO roles reflect a trend of marketers ascending to executive positions, reshaping corporate leadership dynamics.
