"For more than 20 years, Zacharias led an advertising agency where she spearheaded strategic, data-driven campaigns across industries including retail, packaged and consumer goods, apparel, insurance and financial services. Robyn is a proven leader who will elevate Atlantic Bay Mortgage Group's marketing efforts and strengthen our connection with borrowers, partners, and communities, said Brian Holland, founder and CEO of Atlantic Bay Mortgage Group."
"In some of our markets, we've been the best-kept secret and we don't want to be a secret anymore, he wrote. Our people do incredible work every day, and we want to make sure the industry and our communities know it. We're ready to tell that story loudly and proudly. Zacharias was named as Brown Edwards' 2023 RVA Power Woman of the Year for Marketing, and she has also led organizations recognized on the Inc. 5000 list of fastest-growing companies for three consecutive years."
Atlantic Bay Mortgage Group appointed Robyn Zacharias as chief marketing officer to oversee marketing, brand and communications strategy. Zacharias brings more than 30 years of marketing and advertising leadership and led an agency for over 20 years, spearheading strategic, data-driven campaigns across retail, packaged and consumer goods, apparel, insurance and financial services. Brian Holland, founder and CEO, described her as a proven leader who will elevate marketing efforts and strengthen connections with borrowers, partners and communities, with elevating brand awareness a key focus. Atlantic Bay has originated $2.65 billion over nine months and operates more than 80 branches and 225 producing loan officers.
Read at www.housingwire.com
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