#brand-awareness

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Coffee
fromFast Company
2 days ago

Black Rock Coffee Bar IPO: Stock listing date nears for upstart rival to Starbucks and Dutch Bros

Black Rock Coffee Bar is pursuing a Nasdaq IPO while scaling from 158 locations and $179M revenue toward a goal of 1,000 stores by 2035.
fromPR Daily
2 weeks ago

The Scoop: Duolingo's legendary social media manager walks away as company priorities shift - PR Daily

"Last year when I went on medical leave. I was really confused and exhausted," she said. "It got to the point where the anxiety of running such a big account and having to be always on was so on my shoulders. I would get three hours of sleep at night. I would be incessantly trying to figure out, how do I be creative in all the best ways? How do I do this on my own?"
Marketing
fromClickUp
2 weeks ago

Top 11 Brand Awareness Tools to Grow Your Visibility in 2025

There's rarely a truly unique product on the market. Many companies offer similar solutions and products, yet only a few become consumer favorites. That's the power of branding.
Marketing
Business
fromFast Company
2 weeks ago

Finding leadership lessons from the best in business

Recognition of innovative projects in business can lead to greater brand awareness and industry acclaim.
Marketing
fromClickUp
2 weeks ago

How to Build Winning Marketing Strategies for Startups | ClickUp

Marketing strategies are crucial for startups to maximize budget and effectiveness.
Marketing
fromClickUp
3 weeks ago

Client Prospecting: Strategies, Tools, and Tips to Win More Leads

Effective prospecting is essential for maintaining an efficient sales pipeline and achieving consistent revenue growth.
Business
fromInc
1 month ago

Your Sales Team Needs Your Voice More Than Your Pitch Deck

Thought leadership is now primarily a conversion tool for founders and CEOs, replacing its previous role as simply a branding exercise.
E-Commerce
fromDigiday
1 month ago

Heineken is expanding the use of contextual targeting on its brand campaigns

Heineken U.K. employs contextual targeting and attention metrics to boost brand awareness amid declining beverage consumption.
fromwww.npr.org
1 month ago

Shadow Labyrinth is a gritty twist on Pac-Man aimed at a new, younger audience

Shadow Labyrinth is a gritty sci-fi reinterpretation of Pac-Man, showcasing a darker, more adult-focused tone while attempting to evolve the franchise for the modern gaming audience.
Arts
Marketing
fromDigiday
1 month ago

With performance channels under scrutiny, these marketers are testing out brand-first strategies

Marketers are updating their strategies by integrating CTV, creator marketing, and audio with traditional digital channels.
Startup companies
fromEntrepreneur
1 month ago

Why Most Startups Fail to Get National Press - and What To Do Instead | Entrepreneur

Startups must clearly differentiate their story and establish credibility to gain meaningful media attention.
E-Commerce
fromKotaku
1 month ago

Esports Player Changes Name From 'Hitler' To 'Henry' And Apologizes

Esports players often use handles instead of real names for brand awareness; a player recently changed their offensive handle after public backlash.
Marketing
fromDigiday
1 month ago

Zero-click search is changing how small brands show up online - and spend

AI is transforming online search strategies for brands, emphasizing conversational content over traditional keyword-based approaches.
#influencer-marketing
#marketing-strategy
Marketing tech
fromstupidDOPE | Est. 2008
2 months ago

Travel Content Isn't Enough: How to Make Sure the Right People Actually See It | stupidDOPE | Est. 2008

Effective distribution is essential for maximizing the value of travel content.
Content without distribution is often ineffective, leading to wasted marketing budgets.
fromMarTech
2 months ago

Are brand awareness and demand generation rivals, or the ultimate power couple? | MarTech

Many businesses still treat brand awareness and demand generation as separate strategies, which often leads to inefficiencies and missed opportunities.
Marketing tech
Marketing tech
fromHackernoon
2 years ago

Do You Really Need Content Marketing to Grow Your B2B SaaS? | HackerNoon

Content marketing helps SaaS businesses build brand awareness and drive qualified signups.
Assess the fit of content marketing for your business instead of following industry trends blindly.
Marketing tech
fromMarTech
2 months ago

What are the important metric to watch as organic search traffic evolves? | MarTech

Marketers must adapt metrics like engagement, key events, attribution, customer lifetime value, and brand awareness as organic search shifts with LLMs.
fromForbes
2 months ago

The ABCs Of PSAs For Nonprofits

Public service announcements (PSAs) offer a cost-effective way for nonprofits to elevate their brand using donated media, with over $2 billion received annually.
Non-profit organizations
Marketing tech
fromRAIN News
2 months ago

In-car on-screen advertising: A story of cross-category lift

Visual ads in car radios significantly enhance brand awareness, consideration, and conversion for advertisers.
Marketing tech
fromThe Drum
2 months ago

Commerce media has arrived, but marketers are struggling to capitalize on it

Commerce media is now a core strategy for marketers, showing rapid adoption and investment growth despite complexities in implementation.
Marketing tech
fromThe Drum
2 months ago

4 reasons retail media is the new creative playground

Retail media is evolving into a creative space for brands, allowing for increased experimentation and innovation beyond mere transactional advertising.
fromVerticalResponse
3 months ago

Marketing Amnesia: Why Customers Forget Your Brand And What To Do About It

Marketing amnesia refers to the phenomenon where customers forget a brand, impacting customer retention and overall business success.
Marketing
Marketing tech
fromInc
3 months ago

How This Influencer Strategy Drove Growth in a Down Market

Turo successfully demonstrated the measurable impact of brand marketing through a strategic campaign in Philadelphia.
Marketing tech
fromMarketing Dive
3 months ago

Marketing to Gen Alpha: How brands can win over the next generation

Reaching Gen Alpha is crucial for marketers due to their rising purchasing power and savvy understanding of brands.
Marketing tech
fromForbes
3 months ago

How To Market On Platforms Where Traditional Ads Don't Exist

Smart brands earn attention rather than interrupting, especially on platforms where traditional ads are avoided.
Humor
fromForbes
3 months ago

Cringe Marketing Vs. Marketing Cringingly: Considerations For Brands

Cringe content can effectively enhance brand visibility and engagement, making it a strategic tool in competitive marketing.
Using humor and a dose of awkwardness in marketing can lead to increased brand awareness and loyalty.
#viral-marketing
Marketing tech
fromDigiday
3 months ago

Marketing Briefing: Here's what marketers put on the back burner for the foreseeable future

Marketers are uncertain and cautious due to geopolitical shifts affecting their spending decisions.
Social media marketing
fromHubspot
in 2 months

The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]

The most impactful marketing campaigns are driven by data and cultural trends, emphasizing brand values and customer experience.
Media industry
fromDigiday
4 months ago

CMO Strategies: A guide to marketers' success metrics for ad-supported streamers, including Netflix, Prime Video and Roku

Brands prioritize impressions and engagement for measuring ad success on streaming services.
Streaming platforms offer varied measurement tools for advertisers.
Advertisers seek understanding of platform propositions amidst varied data offerings.
Growth hacking
fromHackernoon
3 years ago

Turns Out, a Little Competition Goes a Long Way-Especially When it Comes to Content | HackerNoon

Engaging people is key to brand awareness through innovative approaches like writing contests.
Design
fromArchitectural Digest
6 years ago

Should You Start Your Own Licensed Product Line?

Product licensing offers opportunities for architects and designers but requires thoughtful consideration of brand identity and partnerships.
Marketing tech
fromTearsheet
4 months ago

The Quarterly Review: Newline by Fifth Third's GM Tom Bianco plans on strengthening products, client experiences, and brand equity - Tearsheet

Executives in financial services are focusing on brand building, client experiences, and product innovation this quarter.
Media industry
fromInc
4 months ago

How to Use Paid Media to Grow Your Brand

Emerging consumer brands should invest in paid media only when they are scaling effectively and have robust distribution.
Social media marketing
fromClickUp
4 months ago

Social Media Manager Job Description: Roles, Skills, Responsibilities

Social media managers craft engaging content and drive brand awareness, requiring a mix of creativity, analytics, and strategic skills.
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