#brand-awareness
#brand-awareness

Your Sales Team Needs Your Voice More Than Your Pitch Deck

Thought leadership is now primarily a conversion tool for founders and CEOs, replacing its previous role as simply a branding exercise.

E-Commerce

Heineken is expanding the use of contextual targeting on its brand campaigns

Heineken U.K. employs contextual targeting and attention metrics to boost brand awareness amid declining beverage consumption.

fromwww.npr.org

Shadow Labyrinth is a gritty twist on Pac-Man aimed at a new, younger audience

Shadow Labyrinth is a gritty sci-fi reinterpretation of Pac-Man, showcasing a darker, more adult-focused tone while attempting to evolve the franchise for the modern gaming audience.

Arts

With performance channels under scrutiny, these marketers are testing out brand-first strategies

Marketers are updating their strategies by integrating CTV, creator marketing, and audio with traditional digital channels.

Startup companies

fromEntrepreneur

Why Most Startups Fail to Get National Press - and What To Do Instead | Entrepreneur

Startups must clearly differentiate their story and establish credibility to gain meaningful media attention.

fromKotaku

Esports Player Changes Name From 'Hitler' To 'Henry' And Apologizes

Esports players often use handles instead of real names for brand awareness; a player recently changed their offensive handle after public backlash.

Zero-click search is changing how small brands show up online - and spend

AI is transforming online search strategies for brands, emphasizing conversational content over traditional keyword-based approaches.

#influencer-marketing

E-Commerce

Measurement challenges impede influencer marketing growth

E-Commerce

Measurement challenges impede influencer marketing growth

E-Commerce

Measurement challenges impede influencer marketing growth

Social media marketing

Influencer marketing set to surpass $13 billion by 2027

Growth hacking

15 Pitch-Perfect Strategies To Win Influencers And Build Partnerships

E-Commerce

Measurement challenges impede influencer marketing growth

E-Commerce

Measurement challenges impede influencer marketing growth

E-Commerce

Measurement challenges impede influencer marketing growth

Social media marketing

Influencer marketing set to surpass $13 billion by 2027

more#influencer-marketing

Growth hacking

15 Pitch-Perfect Strategies To Win Influencers And Build Partnerships

#marketing-strategy

fromstupiddope.com

fromSitePoint Forums | Web Development & Design Community

Marketing

Saying No Budget for Marketing Is Costing You More Than You Think | stupidDOPE | Est. 2008

Marketing tech

Which Stage of the Marketing Funnel Gets Overhyped & Which One Deserves More Love?

fromstupiddope.com

fromSitePoint Forums | Web Development & Design Community

Marketing

Saying No Budget for Marketing Is Costing You More Than You Think | stupidDOPE | Est. 2008

fromBuffer: All-you-need social media toolkit for small businesses

Marketing tech

Which Stage of the Marketing Funnel Gets Overhyped & Which One Deserves More Love?

more#marketing-strategy

fromstupidDOPE | Est. 2008

8 Instagram for Business Tips to Grow Your Audience

Using Instagram for business means understanding what keeps your audience engaged. It’s essential to have clear goals, such as increasing brand awareness or building a community.

Social media marketing

fromstupidDOPE | Est. 2008

Travel Content Isn't Enough: How to Make Sure the Right People Actually See It | stupidDOPE | Est. 2008

Effective distribution is essential for maximizing the value of travel content.

Content without distribution is often ineffective, leading to wasted marketing budgets.

Social media marketing

You Hired a Content Creator-Now What? Here's How to Actually Get Results | stupidDOPE | Est. 2008

Effective content distribution is as crucial as content creation for ROI and audience growth.

fromMarTech

Are brand awareness and demand generation rivals, or the ultimate power couple? | MarTech

Many businesses still treat brand awareness and demand generation as separate strategies, which often leads to inefficiencies and missed opportunities.

Marketing tech

fromHackernoon

2 years ago

Do You Really Need Content Marketing to Grow Your B2B SaaS? | HackerNoon

Content marketing helps SaaS businesses build brand awareness and drive qualified signups.

Assess the fit of content marketing for your business instead of following industry trends blindly.

fromMarTech

What are the important metric to watch as organic search traffic evolves? | MarTech

Marketers must adapt metrics like engagement, key events, attribution, customer lifetime value, and brand awareness as organic search shifts with LLMs.

The ABCs Of PSAs For Nonprofits

Public service announcements (PSAs) offer a cost-effective way for nonprofits to elevate their brand using donated media, with over $2 billion received annually.

Non-profit organizations

fromRAIN News

In-car on-screen advertising: A story of cross-category lift

Visual ads in car radios significantly enhance brand awareness, consideration, and conversion for advertisers.

fromThe Drum

Commerce media has arrived, but marketers are struggling to capitalize on it

Commerce media is now a core strategy for marketers, showing rapid adoption and investment growth despite complexities in implementation.

fromThe Drum

4 reasons retail media is the new creative playground

Retail media is evolving into a creative space for brands, allowing for increased experimentation and innovation beyond mere transactional advertising.

fromVerticalResponse

Marketing Amnesia: Why Customers Forget Your Brand And What To Do About It

Marketing amnesia refers to the phenomenon where customers forget a brand, impacting customer retention and overall business success.

Marketing

fromInc

How This Influencer Strategy Drove Growth in a Down Market

Turo successfully demonstrated the measurable impact of brand marketing through a strategic campaign in Philadelphia.

fromMarketing Dive

Marketing to Gen Alpha: How brands can win over the next generation

Reaching Gen Alpha is crucial for marketers due to their rising purchasing power and savvy understanding of brands.

How To Market On Platforms Where Traditional Ads Don't Exist

Smart brands earn attention rather than interrupting, especially on platforms where traditional ads are avoided.

Humor

Cringe Marketing Vs. Marketing Cringingly: Considerations For Brands

Cringe content can effectively enhance brand visibility and engagement, making it a strategic tool in competitive marketing.

Using humor and a dose of awkwardness in marketing can lead to increased brand awareness and loyalty.

Growth hacking

fromFast Company

On doesn't want to be the next Nike-and it's working

On Running reports a 43% sales growth in Q1 2025, reflecting a successful growth trajectory since its 2010 launch.

#viral-marketing

Social media marketing

A New Framework for Going Viral

Viral campaigns were once the pinnacle of marketing success, exemplified by 'Dumb Ways to Die'.

Social media marketing

A New Framework for Going Viral

Viral marketing campaigns significantly enhance brand awareness and audience engagement.

Social media marketing

A New Framework for Going Viral

Viral campaigns were once the pinnacle of marketing success, exemplified by 'Dumb Ways to Die'.

Social media marketing

A New Framework for Going Viral

more#viral-marketing

Marketing Briefing: Here's what marketers put on the back burner for the foreseeable future

Marketers are uncertain and cautious due to geopolitical shifts affecting their spending decisions.

Social media marketing

fromHubspot

in 3 months

The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]

The most impactful marketing campaigns are driven by data and cultural trends, emphasizing brand values and customer experience.

Media industry

CMO Strategies: A guide to marketers' success metrics for ad-supported streamers, including Netflix, Prime Video and Roku

Brands prioritize impressions and engagement for measuring ad success on streaming services.

Streaming platforms offer varied measurement tools for advertisers.

Advertisers seek understanding of platform propositions amidst varied data offerings.

fromHackernoon

3 years ago

Turns Out, a Little Competition Goes a Long Way-Especially When it Comes to Content | HackerNoon

Engaging people is key to brand awareness through innovative approaches like writing contests.

Design

fromArchitectural Digest

6 years ago

Should You Start Your Own Licensed Product Line?

Product licensing offers opportunities for architects and designers but requires thoughtful consideration of brand identity and partnerships.

fromTearsheet

The Quarterly Review: Newline by Fifth Third's GM Tom Bianco plans on strengthening products, client experiences, and brand equity - Tearsheet

Executives in financial services are focusing on brand building, client experiences, and product innovation this quarter.

fromInc