#brand-awareness

[ follow ]
#public-relations
Inc.com
1 month ago
Marketing

3 Reasons Every Brand Needs Public Relations

PR is essential for continuous brand-building beyond just reactive moments like product launches or crises. [ more ]
Forbes
5 hours ago
Marketing

Council Post: 6 Essential Tips To Unlock Public Relations To Transform Your Business

Enhance brand awareness through strategic public relations for tangible business results. [ more ]
Inc.com
1 month ago
Marketing

3 Reasons Every Brand Needs Public Relations

PR is essential for continuous brand-building beyond just reactive moments like product launches or crises. [ more ]
Forbes
5 hours ago
Marketing

Council Post: 6 Essential Tips To Unlock Public Relations To Transform Your Business

Enhance brand awareness through strategic public relations for tangible business results. [ more ]
morepublic-relations
#seo
Copyblogger
1 month ago
Marketing

How To Rank Your Website On ChatGPT: 10 Strategies

The key to increasing traffic and brand awareness is to rank in ChatGPT by optimizing for factors like brand mentions, reviews, relevancy, age, recommendations, and authority. [ more ]
TechRepublic
1 month ago
Marketing

5 Best Digital Marketing Courses That Are Worth Taking in 2024

Digital marketing is essential for brand awareness and sales funneling. [ more ]
ReadWrite
3 months ago
Marketing

6 Strategies to Improve Your Online Presence

A strong online presence increases brand awareness, leads, and sales.
Enhance website user experience and master SEO for better online visibility. [ more ]
Smartasset
3 months ago
Marketing

Strategies to Improve Your Marketing for Estate Planning Services

Estate planning marketing is crucial for brand awareness and trust-building.
SEO is foundational for estate planning firms' marketing strategy. [ more ]
eLearning Industry
1 day ago
Marketing

Lights, Camera, Action: The Benefits Of Video Marketing For HR Software

Video content is crucial for marketing, facilitating brand awareness and engaging storytelling to foster customer loyalty. [ more ]
AWeber
1 month ago
Web design

10 SEO best practices to increase blog traffic

Optimizing blog posts for SEO is crucial for increasing organic traffic, generating targeted leads, and improving brand awareness. [ more ]
Copyblogger
1 month ago
Marketing

How To Rank Your Website On ChatGPT: 10 Strategies

The key to increasing traffic and brand awareness is to rank in ChatGPT by optimizing for factors like brand mentions, reviews, relevancy, age, recommendations, and authority. [ more ]
TechRepublic
1 month ago
Marketing

5 Best Digital Marketing Courses That Are Worth Taking in 2024

Digital marketing is essential for brand awareness and sales funneling. [ more ]
ReadWrite
3 months ago
Marketing

6 Strategies to Improve Your Online Presence

A strong online presence increases brand awareness, leads, and sales.
Enhance website user experience and master SEO for better online visibility. [ more ]
Smartasset
3 months ago
Marketing

Strategies to Improve Your Marketing for Estate Planning Services

Estate planning marketing is crucial for brand awareness and trust-building.
SEO is foundational for estate planning firms' marketing strategy. [ more ]
eLearning Industry
1 day ago
Marketing

Lights, Camera, Action: The Benefits Of Video Marketing For HR Software

Video content is crucial for marketing, facilitating brand awareness and engaging storytelling to foster customer loyalty. [ more ]
AWeber
1 month ago
Web design

10 SEO best practices to increase blog traffic

Optimizing blog posts for SEO is crucial for increasing organic traffic, generating targeted leads, and improving brand awareness. [ more ]
moreseo
#digital-marketing
Exchangewire
1 month ago
Marketing

Heineken & Playground xyz Partner to Find Optimal Attention & Drive Real World Outcomes

Optimal Attention framework helps Heineken's Cruzcampo campaign with early brand awareness boosts. [ more ]
Forbes Advisor
3 months ago
Deliverability

5 Benefits of Email Marketing in 2024

Email marketing is scalable and cost-effective.
Welcome emails are crucial for customer engagement. [ more ]
Fast Company
1 day ago
Marketing

3 ways to build brand awareness

Brands face challenges with rising paid media costs, driving the need for innovative methods to reach customers. [ more ]
Smartasset
1 week ago
Marketing

7 Offline Marketing Strategies for Financial Advisors

Analog marketing strategies can complement digital efforts for financial advisors, attracting new clients through face-to-face interactions. [ more ]
Exchangewire
1 month ago
Marketing

Heineken & Playground xyz Partner to Find Optimal Attention & Drive Real World Outcomes

Optimal Attention framework helps Heineken's Cruzcampo campaign with early brand awareness boosts. [ more ]
Forbes Advisor
3 months ago
Deliverability

5 Benefits of Email Marketing in 2024

Email marketing is scalable and cost-effective.
Welcome emails are crucial for customer engagement. [ more ]
Fast Company
1 day ago
Marketing

3 ways to build brand awareness

Brands face challenges with rising paid media costs, driving the need for innovative methods to reach customers. [ more ]
Smartasset
1 week ago
Marketing

7 Offline Marketing Strategies for Financial Advisors

Analog marketing strategies can complement digital efforts for financial advisors, attracting new clients through face-to-face interactions. [ more ]
moredigital-marketing
#marketing-strategy
Hubspot
1 month ago
Marketing

How Four Brands Won Gen Z Through Memes, Authenticity, and Community-Building

Building brand awareness sets the foundation for long-term demand and customer loyalty, especially among Gen Z consumers. [ more ]
Digiday
3 months ago
Marketing

'It's just going to be a competition of attention': Why performance marketers are shifting their prioritizes to build the brand

Marketers are shifting focus to brand building from performance marketing amid digital advertising challenges.
Agencies are witnessing a rise in requests for partners to assist with brand building. [ more ]
The Drum
4 months ago
Marketing

Why the V&A has repositioned its brand around niche interests

Using focus groups revealed low familiarity with V&A among younger audience.
New tagline 'If you're into it, it's in the V&A' aimed to break barrier and show relevance to diverse interests. [ more ]
Digiday
4 months ago
Marketing

As competition stiffens in digital marketing, Orangetheory Fitness reconsiders performance spend

Investing in brand building is crucial for balancing performance marketing.
Orangetheory Fitness is adapting its marketing strategy to stand out in the digital landscape. [ more ]
Adweek
3 weeks ago
Marketing

Verizon Unveils Brand Overhaul: CMO Leslie Berland Explains Strategy

The data revealed the need for Verizon to refresh its brand to match consumer perceptions. [ more ]
Hubspot
1 month ago
Marketing

How Four Brands Won Gen Z Through Memes, Authenticity, and Community-Building

Building brand awareness sets the foundation for long-term demand and customer loyalty, especially among Gen Z consumers. [ more ]
Digiday
3 months ago
Marketing

'It's just going to be a competition of attention': Why performance marketers are shifting their prioritizes to build the brand

Marketers are shifting focus to brand building from performance marketing amid digital advertising challenges.
Agencies are witnessing a rise in requests for partners to assist with brand building. [ more ]
The Drum
4 months ago
Marketing

Why the V&A has repositioned its brand around niche interests

Using focus groups revealed low familiarity with V&A among younger audience.
New tagline 'If you're into it, it's in the V&A' aimed to break barrier and show relevance to diverse interests. [ more ]
Digiday
4 months ago
Marketing

As competition stiffens in digital marketing, Orangetheory Fitness reconsiders performance spend

Investing in brand building is crucial for balancing performance marketing.
Orangetheory Fitness is adapting its marketing strategy to stand out in the digital landscape. [ more ]
Adweek
3 weeks ago
Marketing

Verizon Unveils Brand Overhaul: CMO Leslie Berland Explains Strategy

The data revealed the need for Verizon to refresh its brand to match consumer perceptions. [ more ]
moremarketing-strategy
#marketing-strategies
Modern Retail
1 month ago
Marketing

Modern Retail+ Research: The 2024 brand guide to events

Publisher-hosted events are on the rise as a valuable marketing tool, with brands leveraging influencer partnerships for enhanced customer engagement. [ more ]
The Drum
1 month ago
Marketing

What happens when brands overinvest in retail media

Brands should not go all-in on retail media, balance with brand-centric marketing for effective outcomes. [ more ]
Hubspot
1 month ago
Marketing

50 Marketing Buzzwords to Know and Some to Avoid

Marketing buzzwords are catchy terms used to simplify and make marketing concepts more interesting and memorable. [ more ]
GREY Journal
1 month ago
Marketing

Print - A Powerful Vehicle to Drive Response - GREY Journal

Thicker postcards or print materials are perceived as higher quality, impacting consumer behavior and brand awareness positively. [ more ]
Mocha Man Style
2 months ago
Marketing

How to Harness Publicity and Grow Your Business

PR is essential for brand awareness and connection with the audience. [ more ]
Entrepreneur
2 months ago
Marketing

How to Combine Offline with Online Marketing | Entrepreneur

A great marketing plan integrates both online and offline marketing strategies for optimal results. [ more ]
Modern Retail
1 month ago
Marketing

Modern Retail+ Research: The 2024 brand guide to events

Publisher-hosted events are on the rise as a valuable marketing tool, with brands leveraging influencer partnerships for enhanced customer engagement. [ more ]
The Drum
1 month ago
Marketing

What happens when brands overinvest in retail media

Brands should not go all-in on retail media, balance with brand-centric marketing for effective outcomes. [ more ]
Hubspot
1 month ago
Marketing

50 Marketing Buzzwords to Know and Some to Avoid

Marketing buzzwords are catchy terms used to simplify and make marketing concepts more interesting and memorable. [ more ]
GREY Journal
1 month ago
Marketing

Print - A Powerful Vehicle to Drive Response - GREY Journal

Thicker postcards or print materials are perceived as higher quality, impacting consumer behavior and brand awareness positively. [ more ]
Mocha Man Style
2 months ago
Marketing

How to Harness Publicity and Grow Your Business

PR is essential for brand awareness and connection with the audience. [ more ]
Entrepreneur
2 months ago
Marketing

How to Combine Offline with Online Marketing | Entrepreneur

A great marketing plan integrates both online and offline marketing strategies for optimal results. [ more ]
moremarketing-strategies
#marketing
Forbes
1 month ago
Marketing

How Effective Marketing Propels Small Business Success

Marketing is essential for small business success. [ more ]
jeffbullas.com
2 months ago
Marketing

How to Win at Content Creation? Top Strategies in 2024 - jeffbullas.com

The importance of content creation has drastically increased over time, emphasizing genuine connections and strategic approaches in a digital world. [ more ]
Open Culture
4 months ago
Marketing

Learn to Become a Digital Marketing Analyst with Unilever's New Certificate Program

Unilever's vast reach is established through marketing and brand awareness.
Unilever launches a Digital Marketing Analyst certificate program to help students build job-ready skills. [ more ]
Adweek
6 months ago
Marketing

Why Solo Stove and Snoop Dogg Partnership Went Up in Smoke

Solo Stove's marketing campaign with Snoop Dogg did not lead to the expected increase in sales.
The company grew steadily through the pandemic and had stable revenue, but the Snoop Dogg campaign was a departure from their usual direct-response marketing strategy. [ more ]
GREY Journal
1 month ago
Marketing

Pros and Cons of Adobe Podcasts AI in Marketing and Advertising Industry - GREY Journal

Branded podcasts enhance brand visibility, authority, and audience engagement in the marketing and advertising industry. [ more ]
Shopify
1 month ago
Graphic design

10 Standout Packaging Ideas for Small Businesses (2024) - Shopify

Small business owners can enhance brand awareness and customer experience by using unique and carefully designed packaging materials. [ more ]
Forbes
1 month ago
Marketing

How Effective Marketing Propels Small Business Success

Marketing is essential for small business success. [ more ]
jeffbullas.com
2 months ago
Marketing

How to Win at Content Creation? Top Strategies in 2024 - jeffbullas.com

The importance of content creation has drastically increased over time, emphasizing genuine connections and strategic approaches in a digital world. [ more ]
Open Culture
4 months ago
Marketing

Learn to Become a Digital Marketing Analyst with Unilever's New Certificate Program

Unilever's vast reach is established through marketing and brand awareness.
Unilever launches a Digital Marketing Analyst certificate program to help students build job-ready skills. [ more ]
Adweek
6 months ago
Marketing

Why Solo Stove and Snoop Dogg Partnership Went Up in Smoke

Solo Stove's marketing campaign with Snoop Dogg did not lead to the expected increase in sales.
The company grew steadily through the pandemic and had stable revenue, but the Snoop Dogg campaign was a departure from their usual direct-response marketing strategy. [ more ]
GREY Journal
1 month ago
Marketing

Pros and Cons of Adobe Podcasts AI in Marketing and Advertising Industry - GREY Journal

Branded podcasts enhance brand visibility, authority, and audience engagement in the marketing and advertising industry. [ more ]
Shopify
1 month ago
Graphic design

10 Standout Packaging Ideas for Small Businesses (2024) - Shopify

Small business owners can enhance brand awareness and customer experience by using unique and carefully designed packaging materials. [ more ]
moremarketing
The Drum
2 months ago
Marketing

Putting on an event? Here's how to show your CEO it was worth the investment

Brands are investing more in event marketing and face pressure to prove its effectiveness amid crowded online marketing spaces. [ more ]
Digiday
2 months ago
Marketing

Why Cava's bid for brand awareness means prioritizing streaming ads

Marketers are focusing more on storytelling campaigns and brand awareness strategies in the competitive digital marketplace. [ more ]
Shopify
3 months ago
Marketing

Brand Marketing: How To Build a Brand Marketing Strategy (2024) - Shopify

Brand marketing communicates brand values and vision to drive consumer engagement. [ more ]
Digiday
3 months ago
Marketing

Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace

B2B marketers are shifting towards consumer-facing spaces and strategies to stand out in a competitive marketplace. [ more ]
#influencer-marketing
Her Campus
3 months ago
Marketing

Influencer Marketing in the Fashion Industry

Social media platforms like Instagram and TikTok are essential for influencer marketing in the fashion industry, promoting brand awareness and driving product sales. [ more ]
Modern Retail
3 months ago
Marketing

Why Lemon Perfect is supplying bachelorette parties with free products

Some brands are leveraging the trend of people asking for free products for bachelorette parties to drive trial and brand awareness.
Lemon Perfect is receiving almost 100 requests per day for free products by setting up a page on its website for submissions. [ more ]
Independent
3 months ago
Marketing

Dear Vicki: An influencer wants a free stay - will it benefit my hotel?

Influencer marketing can boost brand awareness and reach
Studies show influencer marketing can bring significant ROI for hotels [ more ]
Forbes
1 week ago
Marketing

Council Post: Beyond Likes: 5 Ways To Know Your Influencer Campaign Is Effective

Focus on deeper metrics beyond likes and follows to measure influencer campaign success. [ more ]
Her Campus
3 months ago
Marketing

Influencer Marketing in the Fashion Industry

Social media platforms like Instagram and TikTok are essential for influencer marketing in the fashion industry, promoting brand awareness and driving product sales. [ more ]
Modern Retail
3 months ago
Marketing

Why Lemon Perfect is supplying bachelorette parties with free products

Some brands are leveraging the trend of people asking for free products for bachelorette parties to drive trial and brand awareness.
Lemon Perfect is receiving almost 100 requests per day for free products by setting up a page on its website for submissions. [ more ]
Independent
3 months ago
Marketing

Dear Vicki: An influencer wants a free stay - will it benefit my hotel?

Influencer marketing can boost brand awareness and reach
Studies show influencer marketing can bring significant ROI for hotels [ more ]
Forbes
1 week ago
Marketing

Council Post: Beyond Likes: 5 Ways To Know Your Influencer Campaign Is Effective

Focus on deeper metrics beyond likes and follows to measure influencer campaign success. [ more ]
moreinfluencer-marketing
#engagement
The Drum
3 months ago
Marketing

The Drum

Visual marketing is crucial for audience engagement. [ more ]
www.fourfourtwo.com
4 months ago
Cars

Euro 2024: Everything you need to know about the little car

The Volkswagen remote control car brought the match ball onto the pitch for various matches during Euro 2020 and continued its role at Women's EURO 2022.
Volkswagen used the Tiny Football Car and Tiny Buzz to increase visibility, engagement, and brand awareness during key football matches. [ more ]
London Business News | Londonlovesbusiness.com
4 months ago
Marketing

Simple ways to improve awareness of your business

Develop a strong brand identity
Utilize social media effectively
Use video content for showcasing products or services [ more ]
Lindsey Gamble
1 week ago
Social media marketing

LinkedIn Launches Sponsored Newsletter Articles for Companies - Lindsey Gamble

LinkedIn launches Sponsored Newsletter Articles for paid ad amplification. [ more ]
The Drum
3 months ago
Marketing

The Drum

Visual marketing is crucial for audience engagement. [ more ]
www.fourfourtwo.com
4 months ago
Cars

Euro 2024: Everything you need to know about the little car

The Volkswagen remote control car brought the match ball onto the pitch for various matches during Euro 2020 and continued its role at Women's EURO 2022.
Volkswagen used the Tiny Football Car and Tiny Buzz to increase visibility, engagement, and brand awareness during key football matches. [ more ]
London Business News | Londonlovesbusiness.com
4 months ago
Marketing

Simple ways to improve awareness of your business

Develop a strong brand identity
Utilize social media effectively
Use video content for showcasing products or services [ more ]
Lindsey Gamble
1 week ago
Social media marketing

LinkedIn Launches Sponsored Newsletter Articles for Companies - Lindsey Gamble

LinkedIn launches Sponsored Newsletter Articles for paid ad amplification. [ more ]
moreengagement
#social-media-marketing
AWeber
3 months ago
Marketing

How to increase brand awareness on social media | AWeber

Brand awareness on social media can lead to increased reach, credibility, conversions, web traffic, and sales.
Standing out on social media is crucial in a crowded space with billions of daily uploads. [ more ]
NerdWallet UK
4 months ago
Marketing

6 steps to switching to social media - NerdWallet UK

Consider using social media for cost-effective marketing
Learn from others shifting to social media for sales growth [ more ]
MarTech
5 months ago
Marketing

Salesforce's full-funnel approach to social media | MarTech

Engaging customers on social media is important for both consumer brands and B2B businesses.
Salesforce has partnered with Sprout Social to leverage social media for brand awareness, sales, and customer satisfaction. [ more ]
Architectural Digest
6 months ago
Marketing

Social Media Savvy: Dial Up Your ROI-Sign Up for the AD PRO Workshop with Athena Calderone and Young Huh

Build brand awareness through an authentic online presence
Develop a content plan that fits your brand vision and goals [ more ]
Shopify
1 month ago
Marketing

How To Create an Instagram Business Account (2024) - Shopify

Businesses can benefit from setting up an Instagram business account to gain brand awareness and access features like insights and shopping capabilities. [ more ]
AWeber
3 months ago
Marketing

How to increase brand awareness on social media | AWeber

Brand awareness on social media can lead to increased reach, credibility, conversions, web traffic, and sales.
Standing out on social media is crucial in a crowded space with billions of daily uploads. [ more ]
NerdWallet UK
4 months ago
Marketing

6 steps to switching to social media - NerdWallet UK

Consider using social media for cost-effective marketing
Learn from others shifting to social media for sales growth [ more ]
MarTech
5 months ago
Marketing

Salesforce's full-funnel approach to social media | MarTech

Engaging customers on social media is important for both consumer brands and B2B businesses.
Salesforce has partnered with Sprout Social to leverage social media for brand awareness, sales, and customer satisfaction. [ more ]
Architectural Digest
6 months ago
Marketing

Social Media Savvy: Dial Up Your ROI-Sign Up for the AD PRO Workshop with Athena Calderone and Young Huh

Build brand awareness through an authentic online presence
Develop a content plan that fits your brand vision and goals [ more ]
Shopify
1 month ago
Marketing

How To Create an Instagram Business Account (2024) - Shopify

Businesses can benefit from setting up an Instagram business account to gain brand awareness and access features like insights and shopping capabilities. [ more ]
moresocial-media-marketing
#customer-acquisition
Sfgate
3 months ago
Marketing

Why Your Startup Should Work With a Marketing Agency

Marketing is crucial for startup success, contributing to brand awareness, customer acquisition, and revenue growth.
Working with a startup marketing agency can greatly enhance the success of a product launch and overall business growth. [ more ]
Shopify
4 months ago
Marketing

What is CPM Marketing? Your New Tool for Brand Awareness (2024) - Shopify

CPM marketing allows paying based on impressions, boosting brand awareness and customer acquisition.
Effective CPM campaigns can lead to improved brand recognition and cost-efficient customer acquisition. [ more ]
Sfgate
3 months ago
Marketing

Why Your Startup Should Work With a Marketing Agency

Marketing is crucial for startup success, contributing to brand awareness, customer acquisition, and revenue growth.
Working with a startup marketing agency can greatly enhance the success of a product launch and overall business growth. [ more ]
Shopify
4 months ago
Marketing

What is CPM Marketing? Your New Tool for Brand Awareness (2024) - Shopify

CPM marketing allows paying based on impressions, boosting brand awareness and customer acquisition.
Effective CPM campaigns can lead to improved brand recognition and cost-efficient customer acquisition. [ more ]
morecustomer-acquisition
#targeted-marketing
The Drum
4 months ago
Marketing

The Drum

Ethnic communities have different needs and should not be overlooked in marketing campaigns
Quality over quantity approach in influencer campaigns can be effective for targeting specific audiences. [ more ]
Modern Retail
4 months ago
Marketing

Brands are rethinking their out-of-home advertising strategies to focus less on awareness and more on conversion

Brands are using out-of-home advertising not only for brand awareness but also to target specific shopper groups and drive sales.
Outdoor advertising is evolving from a top-of-funnel channel to a more targeted approach based on proximity to product stocking locations. [ more ]
www.shopify.com
4 months ago
Marketing

How To Use Mass Marketing To Reach a Broad Audience (2024)

Mass marketing aims to reach a broad population with the shotgun approach.
Benefits of mass marketing include social proof, intent seeding, low CPMs, and economies of scale. [ more ]
The Drum
4 months ago
Marketing

The Drum

Ethnic communities have different needs and should not be overlooked in marketing campaigns
Quality over quantity approach in influencer campaigns can be effective for targeting specific audiences. [ more ]
Modern Retail
4 months ago
Marketing

Brands are rethinking their out-of-home advertising strategies to focus less on awareness and more on conversion

Brands are using out-of-home advertising not only for brand awareness but also to target specific shopper groups and drive sales.
Outdoor advertising is evolving from a top-of-funnel channel to a more targeted approach based on proximity to product stocking locations. [ more ]
www.shopify.com
4 months ago
Marketing

How To Use Mass Marketing To Reach a Broad Audience (2024)

Mass marketing aims to reach a broad population with the shotgun approach.
Benefits of mass marketing include social proof, intent seeding, low CPMs, and economies of scale. [ more ]
moretargeted-marketing
Current
4 months ago
Media industry

AI-enhanced search tools are here - and public media needs to pay attention

AI tools like Arc Search will revolutionize web browsing and impact the online news business.
Public and nonprofit media must focus on brand awareness and diverse funding models to remain reliable in the era of AI-generated content. [ more ]
Shopify
4 months ago
Marketing

How To Turn Brand Awareness Into Sales

Understanding the conversion funnel is vital for turning brand awareness into sales.
Measuring brand impact through social media platforms and CMS is essential. [ more ]
The Drum
4 months ago
Marketing

Marketing insights: 5 winning strategies for mid-funnel consideration campaigns

Mid-funnel marketing bridges awareness and conversion stages.
Clear strategies for mid-funnel help drive consideration and meet KPIs. [ more ]
The Drum
5 months ago
Marketing

Experts argue Temu's Super Bowl campaign boosts recognition, but misses the relevance mark

Temu, a Chinese e-commerce company, took a gamble with its 'Shop like a billionaire' campaign during Super Bowl LVIII.
The campaign aimed to increase brand awareness among American consumers and costed Temu tens of millions of dollars. [ more ]
PR Daily
5 months ago
Marketing

From wedding crashing to Facebook fans, how Auntie Anne's and Jamba keep social fun - PR Daily

Bari Rosenstein Tippett takes a fan-centric approach to social media for Auntie Anne's and Jamba Juice, focusing on being part of the conversation and creating content for their fans.
Rosenstein Tippett's team is committed to fostering a true community by replying to every comment on TikTok, which helps with engagement and brand awareness. [ more ]
Forbes
5 months ago
Marketing

6 Tips To Go Viral Online As A Public Speaker

Public speaking is a powerful tool for building brand awareness and generating leads.
Writing a memorable and shareable speech is key to going viral and reaching a wider audience. [ more ]
#lead-generation
Hubspot
in 1 week
Marketing

Diving Deep Into Marketing for Dentists (My Takeaways)

Google Ads is an effective marketing strategy for dental companies to generate leads and create brand awareness.
Creating customized landing pages aligned with each ad campaign can increase the success of Google Ads campaigns. [ more ]
www.housingwire.com
4 weeks ago
Marketing

Real estate mailers: The ultimate guide for 2024

Real Estate mailers stand out amidst digital marketing for lead generation, brand awareness, referrals, and deal closure. [ more ]
Hubspot
in 1 week
Marketing

Diving Deep Into Marketing for Dentists (My Takeaways)

Google Ads is an effective marketing strategy for dental companies to generate leads and create brand awareness.
Creating customized landing pages aligned with each ad campaign can increase the success of Google Ads campaigns. [ more ]
www.housingwire.com
4 weeks ago
Marketing

Real estate mailers: The ultimate guide for 2024

Real Estate mailers stand out amidst digital marketing for lead generation, brand awareness, referrals, and deal closure. [ more ]
morelead-generation
Modern Retail
5 months ago
Marketing

DTC Briefing: Why 2024 could be a big year for TV advertising

DTC brands are turning to TV ads to diversify their marketing mix.
Smaller brands are driving the current TV boom. [ more ]
LogRocket Blog
6 months ago
UX design

Leveraging the power of community to drive product adoption - LogRocket Blog

Building product communities can have a significant impact on driving product adoption.
Product communities can help with brand awareness, customer support, and driving word-of-mouth recommendations. [ more ]
Digiday
6 months ago
Marketing

Marketing Briefing: Pop-Tarts and Cheez-Its' buzz prove why mascots still matter for big brands

Mascots can still contribute breakthrough moments for brands
Creating a character makes it easier for brands to show up in nontraditional spaces [ more ]
Phys
6 months ago
Marketing

Discerning which elements of viral videos most affect consumer behavior and purchasing decisions

The elements that affect consumer behavior and purchasing decisions in viral videos include entertainment, brand awareness, source credibility, informativeness, interactivity, and incentives.
Entertainment plays a significant role in viral videos and correlates with positive consumer attitudes. [ more ]
#digital-advertising
Skift
6 months ago
Marketing

Choice Hotels 2024 Ad Blitz: A Mix of Celebrity and Digital Innovation

Choice Hotels is launching a year-long U.S. marketing campaign to raise brand awareness for its various hotel brands.
The campaign will include ads on linear and streaming TV, as well as digital-video ads and podcast placements for more targeted marketing. [ more ]
Investing.com
1 day ago
Marketing

XION's Chain Abstraction Drives Success for Prominent Brands Through EarnOS Platform By Chainwire

XION's chain abstraction technology revolutionizes digital advertising, driving user engagement and brand awareness for global companies. [ more ]
Finbold
1 day ago
Marketing

XION's Chain Abstraction Drives Success for Prominent Brands Through EarnOS Platform

XION's chain abstraction technology on EarnOS revolutionizes digital advertising with impressive user engagement and brand awareness results. [ more ]
The Drum
3 weeks ago
Marketing

Bridging the gap between online and offline with programmatic DOOH

Brands leverage programmatic DOOH for brand awareness and sales support. [ more ]
Skift
6 months ago
Marketing

Choice Hotels 2024 Ad Blitz: A Mix of Celebrity and Digital Innovation

Choice Hotels is launching a year-long U.S. marketing campaign to raise brand awareness for its various hotel brands.
The campaign will include ads on linear and streaming TV, as well as digital-video ads and podcast placements for more targeted marketing. [ more ]
Investing.com
1 day ago
Marketing

XION's Chain Abstraction Drives Success for Prominent Brands Through EarnOS Platform By Chainwire

XION's chain abstraction technology revolutionizes digital advertising, driving user engagement and brand awareness for global companies. [ more ]
Finbold
1 day ago
Marketing

XION's Chain Abstraction Drives Success for Prominent Brands Through EarnOS Platform

XION's chain abstraction technology on EarnOS revolutionizes digital advertising with impressive user engagement and brand awareness results. [ more ]
The Drum
3 weeks ago
Marketing

Bridging the gap between online and offline with programmatic DOOH

Brands leverage programmatic DOOH for brand awareness and sales support. [ more ]
moredigital-advertising
Hubspot
3 months ago
Marketing

I Took a Deep Dive Into the Marketing Funnel, Here's What I Learned

Building the right marketing funnel strategy is crucial for finding your target audience.
A well-designed marketing funnel can lead to stronger brand awareness, higher loyalty, and more sales. [ more ]
#airbnb
Digiday
7 months ago
Marketing

Airbnb's global head of marketing Hiroki Asai talks returning to big, bold campaigns and owning the brand narrative

Companies are shifting away from targeting customers through third-party cookies and focusing more on brand awareness.
Airbnb is using brand awareness tactics to bring in new customers and control its brand narrative. [ more ]
Axios
1 month ago
Marketing

Airbnb's "Icons" is its latest communications bet

Airbnb introduces unique Icons category for one-of-a-kind experiences, enhancing brand awareness and reaching diverse target audiences. [ more ]
Digiday
7 months ago
Marketing

Airbnb's global head of marketing Hiroki Asai talks returning to big, bold campaigns and owning the brand narrative

Companies are shifting away from targeting customers through third-party cookies and focusing more on brand awareness.
Airbnb is using brand awareness tactics to bring in new customers and control its brand narrative. [ more ]
Axios
1 month ago
Marketing

Airbnb's "Icons" is its latest communications bet

Airbnb introduces unique Icons category for one-of-a-kind experiences, enhancing brand awareness and reaching diverse target audiences. [ more ]
moreairbnb
#brand awareness
The Drum
7 months ago
Marketing

Workday made staff feel like rock stars in this award-winning campaign, here's why

Workday and Ogilvy won the Grand Prix at an award show for their Super Bowl campaign.
The campaign aimed to expand Workday's awareness beyond the C-suite to the broader population.
The campaign featured legendary musicians and generated significant brand impact and earned media buzz. [ more ]
Medium
7 months ago
Business intelligence

Pro Tips Every Business Should Try For Engaging Newsletters

Newsletters are important for businesses in all industries.
Newsletters provide valuable information and increase brand awareness. [ more ]
The Drum
7 months ago
Marketing

Snoop Dogg blew PR smoke for a fire pit brand - did it work?

Snoop Dogg's fake abstinence from smoking was a clever influencer marketing strategy for Solo Stove.
The campaign generated a lot of buzz and increased brand awareness for Solo Stove.
Influencer marketing stunts like this will continue to be a significant part of the industry in the coming years. [ more ]
The Drum
7 months ago
Marketing

Workday made staff feel like rock stars in this award-winning campaign, here's why

Workday and Ogilvy won the Grand Prix at an award show for their Super Bowl campaign.
The campaign aimed to expand Workday's awareness beyond the C-suite to the broader population.
The campaign featured legendary musicians and generated significant brand impact and earned media buzz. [ more ]
Medium
7 months ago
Business intelligence

Pro Tips Every Business Should Try For Engaging Newsletters

Newsletters are important for businesses in all industries.
Newsletters provide valuable information and increase brand awareness. [ more ]
The Drum
7 months ago
Marketing

Snoop Dogg blew PR smoke for a fire pit brand - did it work?

Snoop Dogg's fake abstinence from smoking was a clever influencer marketing strategy for Solo Stove.
The campaign generated a lot of buzz and increased brand awareness for Solo Stove.
Influencer marketing stunts like this will continue to be a significant part of the industry in the coming years. [ more ]
morebrand awareness
Apppicker
8 months ago
Growth hacking

Marketing Tips to Help Grow Brand Loyalty

Taking your business to the next level means making the right decisions.Every brand has to focus on growing awareness through marketing.
Social Media Today
1 month ago
Marketing

Report Shows Pinterest Drives More Total Attention Than Other Apps

Active Attention strategies break through by providing new awareness. Passive Attention tools maintain brand presence during the decision-making process. [ more ]
Hubspot
in 4 months
Online Community Development

Free vs. Paid Online Communities: Which Is Right for You? [Expert Tips]

Choosing between free and paid online communities has a significant impact on community management and member engagement. [ more ]
MarTech
3 days ago
Marketing

Pipeline 360 launches new display advertising platform | MarTech

Pipeline 360 launched a display advertising platform combining content syndication for an integrated 'branded demand' offering, emphasizing brand awareness alongside demand generation by focusing on first-party data. [ more ]
Fairbanks Daily News-Miner
4 days ago
Marketing

Dreamday Announces Second Annual Pro Bono PR Accelerator Program

Consumer brands can partner with Performance PR agency for holiday season awareness. [ more ]
Forbes
1 week ago
Marketing

Council Post: How To Effectively Manage A Rebrand

A well-planned rebranding effort can help propel the brand by consolidating separate brands under one umbrella. [ more ]
Digiday
2 weeks ago
Marketing

How fast-food chain Carl's Jr. is pushing CTV to become a performance channel

Advertisers shifting budgets to Connected TV for performance and brand awareness.
Connected TV yields higher return on ad spend and incremental lift in sales for Carl's Jr. [ more ]
RAIN News
4 weeks ago
Podcast

Podcast advertising: double-digit more effective than TV/video (Acast/OMD)

Podcast advertising delivers 4.9 times ROI, outperforming other media. [ more ]
Forbes
1 month ago
Data science

Council Post: Advice For CMOs: Using Data To Support Marketing Success

CMOs are now merging data and creativity for successful marketing strategies.
Data-driven marketing involves gathering customer information to personalize experiences. [ more ]
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