How To Rank Your Website On ChatGPT: 10 Strategies
The key to increasing traffic and brand awareness is to rank in ChatGPT by optimizing for factors like brand mentions, reviews, relevancy, age, recommendations, and authority. [ more ]
How To Rank Your Website On ChatGPT: 10 Strategies
The key to increasing traffic and brand awareness is to rank in ChatGPT by optimizing for factors like brand mentions, reviews, relevancy, age, recommendations, and authority. [ more ]
Modern Retail+ Research: The 2024 brand guide to events
Publisher-hosted events are on the rise as a valuable marketing tool, with brands leveraging influencer partnerships for enhanced customer engagement. [ more ]
Modern Retail+ Research: The 2024 brand guide to events
Publisher-hosted events are on the rise as a valuable marketing tool, with brands leveraging influencer partnerships for enhanced customer engagement. [ more ]
How to Win at Content Creation? Top Strategies in 2024 - jeffbullas.com
The importance of content creation has drastically increased over time, emphasizing genuine connections and strategic approaches in a digital world. [ more ]
Why Solo Stove and Snoop Dogg Partnership Went Up in Smoke
Solo Stove's marketing campaign with Snoop Dogg did not lead to the expected increase in sales.
The company grew steadily through the pandemic and had stable revenue, but the Snoop Dogg campaign was a departure from their usual direct-response marketing strategy. [ more ]
How to Win at Content Creation? Top Strategies in 2024 - jeffbullas.com
The importance of content creation has drastically increased over time, emphasizing genuine connections and strategic approaches in a digital world. [ more ]
Why Solo Stove and Snoop Dogg Partnership Went Up in Smoke
Solo Stove's marketing campaign with Snoop Dogg did not lead to the expected increase in sales.
The company grew steadily through the pandemic and had stable revenue, but the Snoop Dogg campaign was a departure from their usual direct-response marketing strategy. [ more ]
Social media platforms like Instagram and TikTok are essential for influencer marketing in the fashion industry, promoting brand awareness and driving product sales. [ more ]
Social media platforms like Instagram and TikTok are essential for influencer marketing in the fashion industry, promoting brand awareness and driving product sales. [ more ]
Euro 2024: Everything you need to know about the little car
The Volkswagen remote control car brought the match ball onto the pitch for various matches during Euro 2020 and continued its role at Women's EURO 2022.
Volkswagen used the Tiny Football Car and Tiny Buzz to increase visibility, engagement, and brand awareness during key football matches. [ more ]
Euro 2024: Everything you need to know about the little car
The Volkswagen remote control car brought the match ball onto the pitch for various matches during Euro 2020 and continued its role at Women's EURO 2022.
Volkswagen used the Tiny Football Car and Tiny Buzz to increase visibility, engagement, and brand awareness during key football matches. [ more ]
How To Create an Instagram Business Account (2024) - Shopify
Businesses can benefit from setting up an Instagram business account to gain brand awareness and access features like insights and shopping capabilities. [ more ]
How To Create an Instagram Business Account (2024) - Shopify
Businesses can benefit from setting up an Instagram business account to gain brand awareness and access features like insights and shopping capabilities. [ more ]
From wedding crashing to Facebook fans, how Auntie Anne's and Jamba keep social fun - PR Daily
Bari Rosenstein Tippett takes a fan-centric approach to social media for Auntie Anne's and Jamba Juice, focusing on being part of the conversation and creating content for their fans.
Rosenstein Tippett's team is committed to fostering a true community by replying to every comment on TikTok, which helps with engagement and brand awareness. [ more ]
Discerning which elements of viral videos most affect consumer behavior and purchasing decisions
The elements that affect consumer behavior and purchasing decisions in viral videos include entertainment, brand awareness, source credibility, informativeness, interactivity, and incentives.
Entertainment plays a significant role in viral videos and correlates with positive consumer attitudes. [ more ]
Report Shows Pinterest Drives More Total Attention Than Other Apps
Active Attention strategies break through by providing new awareness. Passive Attention tools maintain brand presence during the decision-making process. [ more ]