#brand-awareness
#brand-awareness

CMO Strategies: A guide to marketers' success metrics for ad-supported streamers, including Netflix, Prime Video and Roku

Brands prioritize impressions and engagement for measuring ad success on streaming services.

Streaming platforms offer varied measurement tools for advertisers.

Advertisers seek understanding of platform propositions amidst varied data offerings.

Marketing tech

Marketing Briefing: Here's what marketers put on the back burner for the foreseeable future

fromRAIN News

6 days ago

Marketing tech

In-car on-screen advertising: A story of cross-category lift

Marketing tech

fromExchangewire

Adnami Releases Data-Driven White Paper: "It's all about attention"

Adnami's white paper emphasizes that attention is a superior metric for measuring advertising effectiveness compared to traditional viewability standards.

Media industry

CMO Strategies: A guide to marketers' success metrics for ad-supported streamers, including Netflix, Prime Video and Roku

Brands prioritize impressions and engagement for measuring ad success on streaming services.

Streaming platforms offer varied measurement tools for advertisers.

Advertisers seek understanding of platform propositions amidst varied data offerings.

Marketing tech

Marketing Briefing: Here's what marketers put on the back burner for the foreseeable future

fromRAIN News

6 days ago

Marketing tech

In-car on-screen advertising: A story of cross-category lift

more#advertising

#marketing-strategies

fromEntrepreneur

How to Turn Your Event Into a Must-Attend Experience With PR | Entrepreneur

Successful events rely on effective PR to generate buzz and ensure lasting impact.

Integrating PR early in planning enhances event alignment with organizational objectives.

fromHarvard Business Review

A New Framework for Going Viral

Viral campaigns were once the pinnacle of marketing success, exemplified by 'Dumb Ways to Die'.

Marketing tech

fromThe Drum

5 days ago

Commerce media has arrived, but marketers are struggling to capitalize on it

Commerce media is now a core strategy for marketers, showing rapid adoption and investment growth despite complexities in implementation.

Marketing tech

Marketing to Gen Alpha: How brands can win over the next generation

3 weeks ago

Growth hacking

15 Pitch-Perfect Strategies To Win Influencers And Build Partnerships

fromEntrepreneur

How to Turn Your Event Into a Must-Attend Experience With PR | Entrepreneur

Successful events rely on effective PR to generate buzz and ensure lasting impact.

Integrating PR early in planning enhances event alignment with organizational objectives.

fromHarvard Business Review

A New Framework for Going Viral

Viral campaigns were once the pinnacle of marketing success, exemplified by 'Dumb Ways to Die'.

Marketing tech

fromThe Drum

5 days ago

Commerce media has arrived, but marketers are struggling to capitalize on it

Commerce media is now a core strategy for marketers, showing rapid adoption and investment growth despite complexities in implementation.

Marketing tech

Marketing to Gen Alpha: How brands can win over the next generation

more#marketing-strategies

3 weeks ago

Growth hacking

15 Pitch-Perfect Strategies To Win Influencers And Build Partnerships

Marketing

fromVerticalResponse

1 week ago

Marketing Amnesia: Why Customers Forget Your Brand And What To Do About It

Combat marketing amnesia by enhancing brand recall and maintaining a distinctive brand image.

#digital-marketing

fromSfgate

Local Influencer Marketing For Brand Awareness & Engagement

Local influencer marketing generates high ROI and fosters community connections.

Authentic partnerships and engagement are more important than follower counts in influencer marketing.

fromHubspot

in 5 months

Social media marketing

The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]

fromSitePoint Forums | Web Development & Design Community

Marketing tech

How To Market On Platforms Where Traditional Ads Don't Exist

Social media marketing

Kist Post Its Concept and Importance

fromSfgate

Local Influencer Marketing For Brand Awareness & Engagement

Local influencer marketing generates high ROI and fosters community connections.

Authentic partnerships and engagement are more important than follower counts in influencer marketing.

fromHubspot

in 5 months

Social media marketing

The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]

fromSitePoint Forums | Web Development & Design Community

Marketing tech

How To Market On Platforms Where Traditional Ads Don't Exist

Social media marketing

Kist Post Its Concept and Importance

more#digital-marketing

4 weeks ago

Cringe Marketing Vs. Marketing Cringingly: Considerations For Brands

In marketing, that can often count as a win.

Humor

Growth hacking

fromFast Company

On doesn't want to be the next Nike-and it's working

On Running reports a 43% sales growth in Q1 2025, reflecting a successful growth trajectory since its 2010 launch.

fromHarvard Business Review

A New Framework for Going Viral

Viral marketing campaigns significantly enhance brand awareness and audience engagement.

#influencer-marketing

Influencer marketing surges: Here's what the numbers say

Influencer marketing is increasingly prioritized by brands, with 59% planning to collaborate more this year compared to last.

fromHackernoon

2 years ago

Growth hacking

Turns Out, a Little Competition Goes a Long Way-Especially When it Comes to Content | HackerNoon

more#influencer-marketing

Influencer marketing surges: Here's what the numbers say

Influencer marketing is increasingly prioritized by brands, with 59% planning to collaborate more this year compared to last.

fromHackernoon

2 years ago

Growth hacking

Turns Out, a Little Competition Goes a Long Way-Especially When it Comes to Content | HackerNoon

fromTearsheet

The Quarterly Review: Newline by Fifth Third's GM Tom Bianco plans on strengthening products, client experiences, and brand equity - Tearsheet

Bianco underscores that the focus will be on enhancing brand recognition, fostering impactful user experiences, and continually innovating product offerings for clients.

Marketing tech

#content-creation

fromEMARKETER

Social media marketing

How Amtrak keeps its social media strategy on track for Gen Z

fromClickUp

Social media marketing

Social Media Manager Job Description: Roles, Skills, Responsibilities

fromEMARKETER

Social media marketing

How Amtrak keeps its social media strategy on track for Gen Z

fromClickUp

Social media marketing

Social Media Manager Job Description: Roles, Skills, Responsibilities

more#content-creation

fromwww.housingwire.com

Nominations are open for the 2025 HousingWire Marketing Leaders award!

It affirmed the strategic direction we've been pursuing and the hard work we've put in to elevate our brands and drive results. It was a powerful motivator.

Marketing tech

fromThe Drum

Skype's quiet death is a loud warning for marketers

Skype's shutdown underscores the pitfalls of overlooking product functionality in favor of brand strength.

fromClickUp

fromLondon Business News | Londonlovesbusiness.com

Top Construction Marketing Ideas to Attract More Clients | ClickUp

In a competitive construction industry, effective marketing helps generate leads, build brand trust, and secure more projects.

Social media marketing

EV owners would never go back to petrol or diesel - London Business News | Londonlovesbusiness.com

Most UK motorists struggle to recognise emerging electric vehicle (EV) brands, with 87% unable to name them, despite growing presence on UK roads.

European startups

Startup companies

fromEntrepreneur

fromThe Business of Fashion

Why Startups Need Public Relations to Spark Growth and Credibility | Entrepreneur

Public relations is essential for startups to achieve growth and visibility in the market.

Video games