#brand-awareness

#brand-awareness

TCS's sponsorship of the New York City Marathon has significantly boosted brand awareness and value, showcasing effective marketing strategy beyond direct consumer engagement.

Brands may be over-investing in top-of-funnel strategies while neglecting mid and bottom-of-funnel tactics that drive conversions.

A marketing strategy is vital for the success of small businesses.

Identifying a target audience maximizes the effectiveness of marketing initiatives.

Emerging consumer brands should invest in paid media only when they are scaling effectively and have robust distribution.

Influencer marketing boosts brand awareness, and templates help streamline the outreach process.

Influencer marketing is increasingly prioritized by brands, with 59% planning to collaborate more this year compared to last.

Engaging people is key to brand awareness through innovative approaches like writing contests.

August leveraged TikTok for growth, reaching $1 million in sales in its first year, and is now facing challenges due to potential TikTok shutdown.

Poppi's Super Bowl marketing strategy through influencer partnerships faced criticism for being out of touch with economic realities.