"Catalina, the retail media leader in personalised shopper activation, and Happydemics, an expert in advertising impact studies, are combining their expertise to offer a new solution for measuring in-store DOOH campaigns. This partnership is part of a shared commitment to support consumer goods companies in optimising their retail media strategies by providing them with clear and reliable indicators to better manage their investments."
"With this enhanced approach, Catalina offers retailers and brands a comprehensive view of performance: from exposure to the message to conversion, including recall and influence on brand image. "This partnership is part of our ongoing commitment to innovation. By integrating reliable measurement indicators, we are giving brands and retailers concrete tools to enhance the effectiveness of their DOOH by Catalina campaigns," said Geneviève Daurat, director of DOOH at Catalina."
Catalina and Happydemics combine expertise to deliver a solution that measures in-store DOOH campaigns and supports consumer goods companies in optimising retail media strategies. DOOH placements at the heart of the shopping journey capture attention, build brand recall, and influence purchasing decisions. The collaboration expands tracked metrics beyond sell-out and incremental data to include advertising recall, brand awareness, and perception of brand messages. The enhanced measurement links exposure and message to conversion and brand image influence, offering retailers and brands a comprehensive, transparent, and actionable view to better manage and improve campaign performance. Catalina provides contact channels for communications and interview requests to support client engagement.
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