#ad-measurement

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Digiday
4 months ago
Marketing

Future of TV Briefing: One area where the upfront measurement currency conversation is advancing

Advanced audiences are becoming more important in upfront deals, creating opportunities for alternative measurement providers like VideoAmp. [ more ]
Podcaster News
4 months ago
Marketing

Wondery Launches Wondery Ad Analytics - Podcaster News

Wondery introduced Wondery Ad Analytics to enhance podcast ad measurement and transparency, collaborating with third-party vendors for actionable insights. [ more ]
Exchangewire
5 months ago
Artificial intelligence

Google Considers Charging for AI-Powered Search; New York Times to Adopt External Attention Measurement Metric; Nvidia and Indosat to Build $200m AI Centre

Google is considering charging for AI-powered search features.
The New York Times is adopting an external attention measurement metric for ads.
Nvidia and Indosat are collaborating to build a $200m AI Centre in Indonesia. [ more ]
AdExchanger
10 months ago
Marketing tech

The Problem With Ad Platform Measurement - From Someone Who Knows

Ad measurement and attribution are in crisis, but it may be a good thing.
The AppTrackingTransparency framework has disrupted campaign measurement and caused lost revenue for major platforms.
Changes like ATT have forced the industry to rethink measurement and opened the door to new platforms. [ more ]
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