fromExchangewire1 week agoGaming's Attention Goldmine: Has Ad Tech Finally Unlocked Level One? - ExchangeWire.comThe IAB Tech Lab's new measurement framework aims to boost the relevance of in-game advertising amidst a growing gaming audience.
Marketing techfromThe Drum3 months agoAnthony Katsur on why the LLM free ride must end - and how the IAB Tech Lab plans to fix itIAB Tech Lab is creating an API framework to regulate generative AI use of publisher content.Katsur emphasizes the need for structured agreements between LLMs and publishers.