Future of TV Briefing: A Q&A with Roku's Sarah Harms about streaming ad measurementRoku's VP Sarah Harms discusses the company's evolving ad measurement strategy and its new Roku Data Cloud initiative during an interview.
Snapchat Adds Ad Placement Verification from DoubleVerifyDoubleVerify is enhancing its partnership with Snapchat, introducing brand safety and suitability measures for advertisers on the platform.
Future of TV Briefing: One area where the upfront measurement currency conversation is advancingAdvanced audiences are becoming more important in upfront deals, creating opportunities for alternative measurement providers like VideoAmp.
Wondery Launches Wondery Ad Analytics - Podcaster NewsWondery introduced Wondery Ad Analytics to enhance podcast ad measurement and transparency, collaborating with third-party vendors for actionable insights.