Snapchat Adds Ad Placement Verification from DoubleVerifyDoubleVerify is enhancing its partnership with Snapchat, introducing brand safety and suitability measures for advertisers on the platform.
Future of TV Briefing: One area where the upfront measurement currency conversation is advancingAdvanced audiences are becoming more important in upfront deals, creating opportunities for alternative measurement providers like VideoAmp.
Wondery Launches Wondery Ad Analytics - Podcaster NewsWondery introduced Wondery Ad Analytics to enhance podcast ad measurement and transparency, collaborating with third-party vendors for actionable insights.
Google Considers Charging for AI-Powered Search; New York Times to Adopt External Attention Measurement Metric; Nvidia and Indosat to Build $200m AI CentreGoogle is considering charging for AI-powered search features.The New York Times is adopting an external attention measurement metric for ads.Nvidia and Indosat are collaborating to build a $200m AI Centre in Indonesia.