#ad-measurement

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Marketing tech
fromExchangewire
4 days ago

Azerion's Roxanne Harley on Fragmentation Fatigue, the Four Omnichannel Disciplines and Activation in Action

Platform and format fragmentation creates siloed stacks, causing slow planning, inconsistent brand messaging, wasted tech spend, poor measurement, and audience ad fatigue.
fromMiami Herald
1 week ago

How brands have shifted digital spend in 2025

Midway through 2025, it's clear that brands are redirecting their advertising budgets at an unprecedented pace. The move toward digital isn't new, but this year's strategies highlight a deeper recalibration - one defined by AI adoption, measurement precision, and the diminishing relevance of traditional media. These shifts are not just reshaping the marketing world; they're quietly altering how consumers discover, evaluate, and buy products every day, Moonfruit reports.
Marketing
fromMarketing Dive
1 week ago

Macy's partners with Amazon for retail ads ahead of holiday season

The collaboration leverages features Amazon introduced in January, enabling it to serve as a third-party provider of ad-serving and reporting capabilities for retailers. Through the offering, named Amazon Retail Ad Service, outside partners can use Amazon's ad-targeting and measurement tools on their own websites and in their apps, thus providing advertisers better data regarding real-time availability, pricing and contextual information such as search queries and browsing behavior.
Marketing tech
Television
fromDigiday
2 weeks ago

Future of TV Briefing: WTF is co-viewing measurement?

Co-viewing measurement estimates how many people were present during TV ads using sampled observations and probabilistic projection, producing necessary but imperfect audience counts.
Video games
fromExchangewire
1 month ago

Gaming's Attention Goldmine: Has Ad Tech Finally Unlocked Level One? - ExchangeWire.com

The IAB Tech Lab's new measurement framework aims to boost the relevance of in-game advertising amidst a growing gaming audience.
Marketing tech
fromThe Drum
3 months ago

Anthony Katsur on why the LLM free ride must end - and how the IAB Tech Lab plans to fix it

IAB Tech Lab is creating an API framework to regulate generative AI use of publisher content.
Katsur emphasizes the need for structured agreements between LLMs and publishers.
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