"First off, TikTok is giving advertisers more control over their Smart+ campaigns, including the capacity to customize the level of automation in their targeting, budget, and creative elements, module-by-module. As you can see in this example, you'll now have explicit control options in each section of your Smart+ campaign set-up, which will enable you to manually set each element, if you choose. Or you can let Smart+ automate each aspect for you, which will lean on TikTok's improving AI targeting to drive results."
"It's also integrating new Symphony creative tools within Smart+, which will give advertisers more ways to create and optimize their performance content. Recommended Creatives: allows advertisers to quickly select historical or Symphony Gen AI videos created based on what TikTok predicts will perform best for their campaign. Automatic Enhancements: enables advertisers to optimize the performance of their videos with Gen AI by resizing the video, refreshing the music, translating and dubbing, or improving the overall video and image quality."
"TikTok's Smart+ campaigns learn from in-stream conversions and activity to then optimize your ad performance. As such, it could be worth trusting the process, and seeing what results you get, but these new qualifiers will give you more control, if you need it. TikTok's also looking to improve its Smart+ measurement elements, with advertisers able to customize split tests on a granular level to glean more insight into what's driving results."
TikTok expanded Smart+ campaign options with module-by-module controls that let advertisers choose manual or automated settings for targeting, budget, and creative elements. Smart+ retains full automation capability, using AI that learns from in-stream conversions and activity to optimize ad performance. Measurement features now support granular split tests to identify what drives results. Symphony creative tools integrate into Smart+, offering Recommended Creatives that select historical or Gen AI videos predicted to perform well, and Automatic Enhancements that resize videos, refresh music, translate and dub, and improve visual quality. These features increase campaign flexibility and creative optimization options.
Read at www.socialmediatoday.com
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