"Midway through 2025, it's clear that brands are redirecting their advertising budgets at an unprecedented pace. The move toward digital isn't new, but this year's strategies highlight a deeper recalibration - one defined by AI adoption, measurement precision, and the diminishing relevance of traditional media. These shifts are not just reshaping the marketing world; they're quietly altering how consumers discover, evaluate, and buy products every day, Moonfruit reports."
"Digital Spend Dominates the Advertising Landscape Global ad revenue is poised to surpass $1 trillion this year, with pure-play digital commanding roughly 73% of the total. Traditional media (print, radio, and national TV) is shrinking, as advertisers direct funds toward platforms offering granular tracking, precision, and scale. In fact, from 2024 to 2025, traditional advertising spend is expected to decline by 3.7%."
"Rise of AI and Automation. Generative AI tools now power core ad functions - from creative generation to automated bidding - making digital campaigns faster and leaner. Major brands are treating AI as a marketing cornerstone rather than an emerging tech curiosity. Industry leaders, such as the former CMO of General Motors, predict rapid adoption akin to the transition to electric vehicles, underscoring urgency."
Brands are reallocating advertising budgets rapidly toward digital channels driven by AI adoption, precision measurement, and declining effectiveness of traditional media. Global ad revenue is expected to exceed $1 trillion with pure-play digital capturing about 73% of spend while traditional formats decline roughly 3.7% year-over-year. Generative AI now powers creative production, bidding and other core ad functions, accelerating campaign speed and efficiency. Major platforms including Google, Meta, TikTok and Amazon concentrate ad spend and push agencies to adopt faster, data-led approaches. Retail media networks, performance marketing, and privacy-conscious personalization are reshaping how consumers discover and purchase products.
Read at Miami Herald
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