"DoubleVerify's Authentic Attention measurement analyzes more than 50 exposure and engagement data points in order to provide more insight into the actual value of your promotions, beyond the more binary data points."
"DV's Authentic Attention evaluates an ad's entire presentation, quantifying its intensity and prominence through metrics that include viewable time, share of screen, video presentation, audibility and more."
"Through its strong partnership with TikTok, DV now delivers granular, impression-level insights that uncover how ad exposure and audience engagement combine to influence attention and performance across ad sets, formats, creatives and objectives."
DoubleVerify's Authentic Attention measures more than 50 exposure and engagement data points to assess the true value of promotions beyond binary metrics. The measurement evaluates an ad's full presentation and quantifies intensity and prominence using metrics such as viewable time, share of screen, video presentation, and audibility. The output produces granular, impression-level insights that link ad exposure and audience engagement to attention and performance. A partnership with TikTok enables delivery of these impression-level signals at scale. Advertisers can compare attention and performance across ad sets, formats, creatives, and campaign objectives to optimize media effectiveness.
Read at Social Media Today
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