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from The Drum

Marketing

How generative AI paves the way for more contextualized and personalized DOOH campaigns

Generative AI is transforming digital out of home advertising by enabling personalized campaigns that boost engagement and ROI.

The (many) advantages of a DOOH planning tool

A DOOH planning tool offers insights for informed decisions and visualizations for quick adjustments.

Strategic recommendations and enhanced results are provided by a DOOH planning tool with data-driven strategies.

How generative AI paves the way for more contextualized and personalized DOOH campaigns

Generative AI is transforming digital out of home advertising by enabling personalized campaigns that boost engagement and ROI.

The (many) advantages of a DOOH planning tool

A DOOH planning tool offers insights for informed decisions and visualizations for quick adjustments.

Strategic recommendations and enhanced results are provided by a DOOH planning tool with data-driven strategies.

moredigital-advertising

#viooh

KEVANI Partners with VIOOH to Launch Programmatic Sales Across Iconic Media Destinations

KEVANI, Inc. partners with VIOOH to offer programmatic DOOH campaigns in Los Angeles.

VIOOH & Intersection Partner on Digital Out-of-Home Programmatic Sales Across the US

VIOOH partners with Intersection for programmatic DOOH access in major US cities, providing opportunities for US and international buyers to engage diverse audiences.

Adform and VIOOH Grow Partnership to Power DOOH Performance and Measurement Globally

Adform and VIOOH announce a strategic alliance to enhance programmatic omni-channel offering, providing Adform clients with improved transparency and efficiency in DOOH media buys globally.

VIOOH Shares Industry-First Carbon Emissions Measurement Hitting 18% Below Benchmark

VIOOH announces partnership with Cedara to measure and publicly share its carbon emissions per ad impression.

VIOOH's carbon emissions per ad impression in 2022 were 0.28 grams CO2e, below the Cedara ad platform benchmark of 0.34.

KEVANI Partners with VIOOH to Launch Programmatic Sales Across Iconic Media Destinations

KEVANI, Inc. partners with VIOOH to offer programmatic DOOH campaigns in Los Angeles.

VIOOH & Intersection Partner on Digital Out-of-Home Programmatic Sales Across the US

VIOOH partners with Intersection for programmatic DOOH access in major US cities, providing opportunities for US and international buyers to engage diverse audiences.

Adform and VIOOH Grow Partnership to Power DOOH Performance and Measurement Globally

Adform and VIOOH announce a strategic alliance to enhance programmatic omni-channel offering, providing Adform clients with improved transparency and efficiency in DOOH media buys globally.

VIOOH Shares Industry-First Carbon Emissions Measurement Hitting 18% Below Benchmark

VIOOH announces partnership with Cedara to measure and publicly share its carbon emissions per ad impression.

VIOOH's carbon emissions per ad impression in 2022 were 0.28 grams CO2e, below the Cedara ad platform benchmark of 0.34.

moreviooh

Broadsign Acquires Netherlands-Based DOOH DSP OutMoove

OutMoove acquired by Broadsign to enhance OOH capabilities and automation.

#programmatic-advertising

Screenverse Raises $10.5M To Bring Programmatic To Smaller DOOH Networks | AdExchanger

DOOH and programmatic advertising should align for growth.

OUTFRONT Media expands programmatic ads in NYC transit By Investing.com

Expansion of programmatic advertising in NYC MTA system

Benefits of DOOH advertising with programmatic technology

Hivestack by Perion Launches First Programmatic DOOH Solution in Real Estate Agency Offices in North Asia through Partnership with Midland Realty

Partnership between Hivestack and Midland Realty brings programmatic DOOH to real estate offices in North Asia.

Brands, agencies, and DSPs can now target new audiences in affluent areas of Hong Kong through Midland Realty's DOOH screens.

Blis Partners with Place Exchange to Bring Expanded Digital Out-of-Home Inventory to its Platform

Blis has partnered with Place Exchange to expand the global DOOH premium inventory in its platform.

Clients can access additional DOOH inventory across major venues and formats in multiple regions through Blis' Audience Explorer platform.

Screenverse Raises $10.5M To Bring Programmatic To Smaller DOOH Networks | AdExchanger

DOOH and programmatic advertising should align for growth.

OUTFRONT Media expands programmatic ads in NYC transit By Investing.com

Expansion of programmatic advertising in NYC MTA system

Benefits of DOOH advertising with programmatic technology

Hivestack by Perion Launches First Programmatic DOOH Solution in Real Estate Agency Offices in North Asia through Partnership with Midland Realty

Partnership between Hivestack and Midland Realty brings programmatic DOOH to real estate offices in North Asia.

Brands, agencies, and DSPs can now target new audiences in affluent areas of Hong Kong through Midland Realty's DOOH screens.

Blis Partners with Place Exchange to Bring Expanded Digital Out-of-Home Inventory to its Platform

Blis has partnered with Place Exchange to expand the global DOOH premium inventory in its platform.

Clients can access additional DOOH inventory across major venues and formats in multiple regions through Blis' Audience Explorer platform.

moreprogrammatic-advertising

The Drum

DOOH provides financial services with creative, measurable, and privacy-safe strategies.

DOOH allows marketers to leverage physical location context and contextual targeting for effective campaigns.

#ctv

Nearly a Third of all Retail Shoppers are Influenced by CTV, DOOH and Mobile, According to New Blis Research

CTV, DOOH, and mobile ads influence nearly one-third of retail shoppers in the UK.

Omnichannel campaigns combining mobile ads, CTV ads, and DOOH ads can affect over 28% of consumers in the retail sector.

Personalized ads, particularly those showing nearby stores, have a significant impact on purchase decisions.

This Startup Is Serving Up A Cocktail Of CTV And DOOH | AdExchanger