#dooh

#dooh

T-Mobile boosts its digital out-of-home strategy by acquiring Vistar Media for $600 million, enhancing its advertising capabilities.

T-Mobile's acquisition of Vistar Media enhances its digital advertising capabilities, targeting efficiency and customer engagement.

Generative AI is transforming digital out of home advertising by enabling personalized campaigns that boost engagement and ROI.

A DOOH planning tool offers insights for informed decisions and visualizations for quick adjustments.

Strategic recommendations and enhanced results are provided by a DOOH planning tool with data-driven strategies.

KEVANI, Inc. partners with VIOOH to offer programmatic DOOH campaigns in Los Angeles.

VIOOH partners with Intersection for programmatic DOOH access in major US cities, providing opportunities for US and international buyers to engage diverse audiences.

Adform and VIOOH announce a strategic alliance to enhance programmatic omni-channel offering, providing Adform clients with improved transparency and efficiency in DOOH media buys globally.

Expansion of programmatic advertising in NYC MTA system

Benefits of DOOH advertising with programmatic technology

DOOH and programmatic advertising should align for growth.

Partnership between Hivestack and Midland Realty brings programmatic DOOH to real estate offices in North Asia.

Brands, agencies, and DSPs can now target new audiences in affluent areas of Hong Kong through Midland Realty's DOOH screens.

Startups compete for TV ad dollars in the middle of DOOH and CTV.

CTV, DOOH, and mobile ads influence nearly one-third of retail shoppers in the UK.

Omnichannel campaigns combining mobile ads, CTV ads, and DOOH ads can affect over 28% of consumers in the retail sector.

Personalized ads, particularly those showing nearby stores, have a significant impact on purchase decisions.