dooh - Briefly

Screenverse Raises $10.5M To Bring Programmatic To Smaller DOOH Networks | AdExchanger

DOOH and programmatic advertising should align for growth. [ more ]

Investing.com Australia

1 month ago

OUTFRONT Media expands programmatic ads in NYC transit By Investing.com

Expansion of programmatic advertising in NYC MTA system

Benefits of DOOH advertising with programmatic technology [ more ]

Exchangewire

2 months ago

Hivestack by Perion Launches First Programmatic DOOH Solution in Real Estate Agency Offices in North Asia through Partnership with Midland Realty

Partnership between Hivestack and Midland Realty brings programmatic DOOH to real estate offices in North Asia.

Brands, agencies, and DSPs can now target new audiences in affluent areas of Hong Kong through Midland Realty's DOOH screens. [ more ]

Exchangewire

3 months ago

Blis Partners with Place Exchange to Bring Expanded Digital Out-of-Home Inventory to its Platform

Blis has partnered with Place Exchange to expand the global DOOH premium inventory in its platform.

Clients can access additional DOOH inventory across major venues and formats in multiple regions through Blis' Audience Explorer platform. [ more ]

Exchangewire

5 months ago

moreprogrammatic-advertising

VIOOH Shares Industry-First Carbon Emissions Measurement Hitting 18% Below Benchmark

VIOOH announces partnership with Cedara to measure and publicly share its carbon emissions per ad impression.

VIOOH's carbon emissions per ad impression in 2022 were 0.28 grams CO2e, below the Cedara ad platform benchmark of 0.34. [ more ]

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The Drum

Artificial intelligence

Top 5 predictions for DOOH in 2024

DOOH will become more mature and dynamic in 2024.

Omnichannel integration will play a crucial role in DOOH advertising. [ more ]

The Drum

Artificial intelligence

Top 5 predictions for DOOH in 2024

DOOH will become more mature and dynamic in 2024.

Omnichannel integration will play a crucial role in DOOH advertising. [ more ]

The Drum

Artificial intelligence

Top 5 predictions for DOOH in 2024

DOOH will become more mature and dynamic in 2024.

Omnichannel integration will play a crucial role in DOOH advertising. [ more ]

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Exchangewire

5 days ago

Broadsign Acquires Netherlands-Based DOOH DSP OutMoove

OutMoove acquired by Broadsign to enhance OOH capabilities and automation. [ more ]

The Drum

1 month ago

The (many) advantages of a DOOH planning tool

A DOOH planning tool offers insights for informed decisions and visualizations for quick adjustments.

Strategic recommendations and enhanced results are provided by a DOOH planning tool with data-driven strategies. [ more ]

The Drum

1 month ago

The Drum

DOOH provides financial services with creative, measurable, and privacy-safe strategies.

DOOH allows marketers to leverage physical location context and contextual targeting for effective campaigns. [ more ]

The Drum

Top 5 predictions for DOOH in 2024

DOOH will become more mature and dynamic in 2024.

Omnichannel integration will play a crucial role in DOOH advertising. [ more ]

The Drum

5 months ago

The DOOH frontier: the advertiser's playbook for 2024

DOOH offers opportunities for brands to be more creative, agile, and impactful

Programmatic DOOH allows for greater interactivity, targeting, and measurement [ more ]

Exchangewire

3 months ago

Online marketing

Nearly a Third of all Retail Shoppers are Influenced by CTV, DOOH and Mobile, According to New Blis Research

CTV, DOOH, and mobile ads influence nearly one-third of retail shoppers in the UK.

Omnichannel campaigns combining mobile ads, CTV ads, and DOOH ads can affect over 28% of consumers in the retail sector.

Personalized ads, particularly those showing nearby stores, have a significant impact on purchase decisions. [ more ]

The Drum