JCDecaux and Displayce have launched 'Airport Live Triggering,' a targeted DOOH advertising solution for Paris airports. This technology adapts ad content based on flight information, optimizing campaigns for travelers based on their origin or destination. The initiative aims to enhance brand messaging visibility by delivering precise and contextualized ads at various airport locations. After six months, it has attracted brands like Printemps Haussmann, seeking to engage international travelers from key markets. The solution, backed by aviation data provider Cirium, helps advertisers connect with audiences effectively during their journeys.
Brands benefit from contextualised, precise, and impactful messaging, ensuring greater visibility and campaign effectiveness among travelling audiences.
The 'Airport Live Triggering' solution allows advertisers to activate their DOOH campaigns in real time throughout passengers' journeys.
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