"A new breed of expedition cruising, Atlas Ocean Voyages sails year-round to destinations from Antarctica's ice fields to the Mediterranean and Caribbean. Its fleet of three intimate yachts, each carrying fewer than 200 guests, is purpose-built for exploration, bringing a boutique feel to the luxury cruising market. At the helm, CEO and president James Rodriguez reflects on how Atlas stands out from the competition, the hurdles of building a young brand and the voyages that left a lasting mark on him."
"The industry has grown and diversified tremendously, with many brands differentiating themselves through their ships, inclusions and destinations, giving explorers the broadest selection of options ever. In expedition cruising, especially, we've seen significant expansion and awareness of reaching places that were once limited-access. Today, more luxurious ships, like the intimate yachts offered by Atlas Ocean Voyages, bring guests to these remote destinations - an experience far beyond the older, scientific-style vessels that once defined the category."
"Brand awareness has been our greatest challenge. Atlas is still in its early stages, and much of our focus is on building recognition for our year-round expedition offerings. Once travelers experience us, they immediately understand the difference - we just need to get our story in front of more explorers. Atlas is redefining what expedition cruising means. Beyond our traditional Polar Expeditions, we've introduced Epicurean Expeditions in the Mediterranean and Cultural Expeditions in Northern Europe and the Caribbean."
Atlas Ocean Voyages operates a fleet of three intimate, purpose-built yachts carrying fewer than 200 guests, offering year-round expedition cruises to destinations from Antarctica to the Mediterranean and Caribbean. The brand emphasizes a boutique luxury approach to exploration, bringing guests to remote destinations with more comfortable, ship-based experiences than older scientific-style vessels. Brand awareness remains the primary business challenge as Atlas focuses on building recognition for its year-round offerings. Atlas differentiates by expanding expedition concepts to include Epicurean Expeditions in the Mediterranean and Cultural Expeditions in Northern Europe and the Caribbean, and by creating immersive journeys beyond Zodiac landings.
Read at Elite Traveler
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