Mazda increases interaction rate by 30x+ using AudioPixel and Second Screen Retargeting

"Essendon Mazda was interested in fortifying their existing programmatic display campaign with the addition of digital audio advertising to reach consumers at several touchpoints throughout the day with higher frequency. Coupled with the display campaign, this aimed to close the loop on prospects with consistent messaging targeted to customers that intend to purchase automobiles."

"For this campaign, Essendon Mazda customers were targeted using AdsWizz's Second Screen Retargeting, which enables you to combine audio ads with display ads to retarget audio campaign listeners on other websites and apps. Essendon Mazda customers heard the audio ads and were seamlessly retargeted with companion display ads."

"Adtorque Edge leverages advanced technologies and industry expertise to help companies establish a dominant online presence and achieve their marketing objectives. In combination with their digital audio partners, AdsWizz and digitalaudio.com.au, Adtorque Edge is aiming to drive the uptake of new audio-specific technology across both the automotive and leisure/lifestyle industries."

Essendon Mazda, a Melbourne dealership, sought to increase brand awareness and influence car purchase decisions by expanding their programmatic display campaign with digital audio advertising. Partnering with Adtorque Edge, AdsWizz, and digitalaudio.com.au, they implemented a multi-touchpoint strategy to reach consumers with consistent messaging throughout the day. The campaign utilized AdsWizz's Second Screen Retargeting technology to combine audio ads with companion display ads, enabling seamless retargeting of audio listeners across websites and apps. AudioPixel tracking technology measured campaign success by connecting users who heard audio ads to subsequent actions like website visits or purchases, creating an integrated approach to close the sales funnel.

Read at Thedrum